In the competitive landscape of the fitness industry, gyms not only need to offer top-notch facilities and services but also master the art of attracting new members. Enter the game-changer: Lead Generation. This crucial strategy is about more than … More
Ever walked into a gym and felt overwhelmed by the sheer variety of equipment? Now imagine being the one responsible for choosing all that gear. Daunting, right? Whether you’re a seasoned fitness pro or a newcomer to the industry, starting a … More
How to Reduce Your Gym’s Operating Expenses Reducing a gym’s operating expenses is essential for maintaining profitability and ensuring the long-term success of the business. The fitness industry is competitive, and managing costs … More
The Secret to a Busy Gym? Choosing the Perfect Location Opening a gym is an exciting venture, but the success of your business heavily relies on one crucial factor: location. The success of any new gym hinges on its accessibility, visibility, and … More
Boutique gyms and fitness studios have been taking the fitness world by storm, offering unique and specialized workout experiences. The landscape of fitness industry has experienced a significant transformation, paving the way non-traditional gyms to … More
Managing a gym can be tricky. The constant need to keep attendance high, keep customers happy, and keep attrition low requires multiple tedious tasks … More
For any gym enterprise, one of the best solutions to cutting gym admin is by harnessing the power of membership management software. Interest in the system is rapidly growing due to its productivity-boosting and cost-effective nature. You may be … More
As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the … More
An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics … More
Signing up for a gym membership often requires a large amount of information from a new member, from personal details and emergency contact information and everything in between. A good gym membership management system not only securely stores this … More
Several club types have risen and gained popularity over the years. Whether leisure-based or health-inspired these clubs allow people to find a community of like-minded individuals. In particular, the International Health Racquet and Sportsclub … More
Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button - or … More
Choosing the right billing frequency for your members made easy! As a membership management platform, GymMaster offers clubs a reliable and easy-to-use automated billing feature. This means that clubs can automatically send paperless billing charges … More
Whether your gym charges members to attend it’s fitness classes, your classes have a limited number of seats that requires your members to book in advance or you might just like to keep track of class attendance to see which are most popular. … More
The Silver Sneakers program is an initiative encouraging physical activity from older adults to better maintain their health - it is an American program, however there may be other similar initiatives in other countries if you live outside of the US. … More
As your club grows, keeping on top of billing can become a tedious and time consuming task for you and your gym’s staff if you don’t have efficient systems in place. However, this is a highly important area of business for gym owners to focus upon. … More
Non-members attempting to sneak in for a workout goes hand-in-hand with charging for memberships. Tailgating is a solution for clubs having issues with unwelcome visitors finding their way into the club by following members. Whether it’s a … More
After a number of enquiries from our clients, we are pleased to announce that we have added the capability for you to use your GymMaster software in conjunction with one of the world’s most popular automation tools - Zapier. Click here to … More
Keeping regular contact with your members is key to maintaining club engagement, especially for your less active members. A fantastic way for keeping clients up to date with happenings around your club through use of monthly fitness club newsletters. … More
Efficiency and convenience is key to the success of a business in this digital age. Today, having information at our fingertips is an expectation rather than a bonus. The member portal is a powerful tool adding functionality to your fitness … More