SMS or text messages have been a hot topic over the last three months, so I felt it time to write a blog on the matter. Margins are being squeezed with members negotiating for lower cost premiums with the influx of 24/7 unmanned franchise facilities and you are looking at new ways to improve and/or maintain current revenues. With this in mind we have identified three SMS’s that we have found our customers have had the greatest success in boosting profits.
Prospect Campaigning
If you are not already doing so, we would recommend using GymMaster to manage all your prospects that come into your facility or leave details via your website. You can then send an SMS once a month offering a new offer to the prospects that haven’t joined the gym as a way to entice them to sign up. It doesn’t have to be a purely monetary discount, but could be the chance to win a free membership or provide them with an add-on such as free PT sessions or merchandise. Time and time again, when executed with appropriate timescales the return on investment can be as high as 500%.
Booking Reminders
In today’s world, everyone likes to receive a booking reminder the day before a session. Don’t lose out on non-utilized class time or PT sessions by ensuring those that have booked within in fact turn up, thus optimizing your booking potential. The cost to send out these reminders is minimal and it can all be automated direct from GymMaster with a custom message.
Targeted Campaigns
Segment and target your current membership base to send out a campaign aimed at retaining these members. The cost is lowered, as you are selecting a smaller portion of your total membership base.
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