The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase … More

Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of … More

Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button - or … More

People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue - but for others, these sleepers are just clients who are a few … More

The accounts tab of the member profile change has seen an update to how it displays holds so that it doesn’t retroactively alter historic financial records. Previously, if a hold was retroactively entered into the system, GymMaster would change the … More

The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct … More

Running a successful business requires many things but the bare minimum is a revenue stream and this means sales. There is a wide range of ways to improve your sales but today we’re going to cover Prospect and Lead management. There are 3 main forms … More

Choosing the right billing frequency for your members made easy! As a membership management platform, GymMaster offers clubs a reliable and easy-to-use automated billing feature. This means that clubs can automatically send paperless billing charges … More

Whether your gym charges members to attend it’s fitness classes, your classes have a limited number of seats that requires your members to book in advance or you might just like to keep track of class attendance to see which are most popular. … More

Gaining a strong membership base is one of the areas which can be the cause of a large amount of stress for many gym owners. Finding the right channels to market your club can be tedious, expensive and require a large amount of trial and error. One … More

A common problem for many gyms, especially newer ones, is establishing and maintaining a large enough membership base to cover operating costs. To achieve and maintain the optimal amount of members for a club there are two key aspects of the member … More

Gyms have always had a love-hate relationship with public holidays - while they can be a distraction for current members from their workout routines, they can also be a strong motivator or even a trigger motivating new members to sign up. Some … More

In recent years environmentalism (otherwise known as being ‘green’) has become a rapidly growing area of interest for both customers and businesses across a broad range of industries - from hospitality to transportation and everything in … More

The ACSM’s health and fitness journal has recently conducted their annual survey of over 2,000 health and fitness professionals on what they believe will be the top fitness trends around the world in 2019. This survey asks the industry leaders … More

The Silver Sneakers program is an initiative encouraging physical activity from older adults to better maintain their health - it is an American program, however there may be other similar initiatives in other countries if you live outside of the US. … More

As your club grows, keeping on top of billing can become a tedious and time consuming task for you and your gym’s staff if you don’t have efficient systems in place. However, this is a highly important area of business for gym owners to focus upon. … More

Shared memberships allow one membership to be shared between multiple members. For example, this means your club may charge a set rate for a family to join without setting up individual memberships and allowing multiple secondary members to gain its … More

Leads captured within the GymMaster member portal which have been generated from Facebook & Instagram can now be tracked and attributed to your efforts on social media with the new ability to install the Facebook pixel in GymMaster. You can … More

Non-members attempting to sneak in for a workout goes hand-in-hand with charging for memberships. Tailgating is a solution for clubs having issues with unwelcome visitors finding their way into the club by following members. Whether it’s a … More

Introducing the new and improved member accounts tab. This update makes it easier for you to identify which charges your member’s incoming payments are clearing at a glance. You can find this tab by opening GymMaster, clicking “find … More