If you use Mailchimp to send bulk emails and manage your gym’s email marketing from, you can now link this with GymMaster to automatically pull members from a suitable GymMaster report into Mailchimp. Member information such as their name, … More

If you have been involved with marketing or customer communications over recent years, there’s a good chance you may have heard of Mailchimp. Mailchimp is a widely used online platform allowing businesses to create, send, automate and track the … More

If your fitness business operates multiple facilities there are a few things to consider when choosing the right setup for your gym enterprise software. If you are a new club signing up with GymMaster, or an existing GymMaster client adding … More

For any health or fitness club, improving the process of acquiring new members is paramount to achieving a solid membership base and ensuring the bills are covered. In this article, we will go over a few best practices for how you should be using the … More

Recently, you might have noticed a new QR code-shaped button added to the top navigation of GymMaster - the quick sign up button. If you were wondering what this is or how to use it but just haven’t had a chance to have a look around (or simply … More

Labels are custom user-defined tags that can be applied to a member’s profile that can be used as an identifier when filtering the find-member page or your gym reporting. Learn what labels are and how they can be used here. If you are familiar … More

Our clients asked, and we listened. Introducing the newest addition to GymMaster’s feature list, Labels. Labels are custom user-defined tags that can be applied to a gym member’s profile that can be used as an identifier when filtering … More

Selling gym products, such as supplements and club merchandise can result in a sizeable amount of secondary income for your business. Failing to sell these products can result in them sitting on your shelves after a long period of time can result in … More

To run a fitness club (or any form of business) it is important to have accurate and reliable information to base your business decisions upon. For many gym businesses, collecting and accessing this data used to be a tedious process of analyzing a … More

Signing up for a gym membership often requires a large amount of information from a new member, from personal details and emergency contact information and everything in between. A good gym membership management system not only securely stores this … More

We are proud to announce that GymMaster has recently gained three amazing awards for club management software business to receive from two of the most popular and highly trusted B2B software review platforms - FinancesOnline and SoftwareWorld. These … More

Several club types have risen and gained popularity over the years. Whether leisure-based or health-inspired these clubs allow people to find a community of like-minded individuals. In particular, the International Health Racquet and Sportsclub … More

The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase … More

Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of … More

Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button - or … More

People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue - but for others, these sleepers are just clients who are a few … More

The accounts tab of the member profile change has seen an update to how it displays holds so that it doesn’t retroactively alter historic financial records. Previously, if a hold was retroactively entered into the system, GymMaster would change the … More

The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct … More

Running a successful business requires many things but the bare minimum is a revenue stream and this means sales. There is a wide range of ways to improve your sales but today we’re going to cover Prospect and Lead management. There are 3 main forms … More

Choosing the right billing frequency for your members made easy! As a membership management platform, GymMaster offers clubs a reliable and easy-to-use automated billing feature. This means that clubs can automatically send paperless billing charges … More