Customer service has earned a reputation for being a fickle industry to work within, your day can be greatly affected by interactions with customers, whether they be positive, or negative. However, this goes both ways. Perceived service quality is a … More

For many, the prospect of working out at a high intensity may seem daunting–especially if they are currently unfit and trying to get into shape. Getting into a consistent workout routine takes a degree of commitment and persistence, a large barrier … More

Seeing measurable results is a major determinant of how motivated a member is to work out, and subsequently, it influences their likelihood of remaining a member at your club. Therefore, providing members with the ability to measure their progress … More

During stressful times, such as those facing the world as a result of the COVID-19 pandemic and its resulting economic impacts, it is important to maintain morale amongst both staff and members. Maintaining morale is a valuable measure to maintaining … More

Keeping up to date on what’s happening around your club is an important part of running a fitness business successfully. Gym reporting is a great way to keep your finger on the pulse of how your club is performing and using this regularly … More

If you run your club’s memberships on a prepay basis and are forced to close your doors for an extended period of time—such as during an emergency, it may be appropriate to credit members with the remaining time on their membership. Doing so … More

MyWellness is a fitness software system created by Technogym, which is designed to make going to the gym more technological and enjoyable. MyWellness provides members with a personal account that can be used to login to Technogym equipment. This … More

As countries around the world are working to regain control from the COVID-19 pandemic, some are already beginning to relax restrictions imposed upon businesses to help reduce the economic impact of this virus and begin the process of returning to … More

Gift cards are a pre-purchase of club credit which can be given to friends or family or kept by the member to use at a later date. This makes offering gift cards not only a great way to encourage product sales amongst your members, but also a useful … More

Given the restrictions put in place by governments around the world to slow the spread of the COVID-19 pandemic, more and more people are being forced to shift their business operations off-site to their homes. Fitness club owners are no exception, … More

As with any form of business software responsible for storing sensitive information, such as a client’s personal details and contact information, measures should be undertaken to ensure the security of your club management software so that only … More

The security of sensitive information stored within your cloud-based gym management software is of the highest importance to us, and given potential consequences of a breach–it should be for you too. Unauthorized individuals gaining access to the … More

With the rise of internet technology, the ways in which businesses are marketing themselves to their audience has changed drastically, and gyms are no exception. Shifting from a focus on print, television and radio, more and more fitness clubs are … More

If you have been on the internet or even watching the news recently, there’s a good chance you have heard of Zoom. Zoom is an enterprise video communications system currently helping millions of organizations around the world transition to … More

Clear, consistent branding is key to creating a strong image for your gym business by ensuring that your customers understand who you are and what you stand for. Failure to do so can leave people confused about how to perceive your club and result in … More

Following on from our previous article covering issues for clubs to overcome when aiming to encourage new members into using personal trainers more often, this post is intended to assist you in addressing and protecting yourself against these to get … More

New gym members are some of the most vulnerable and high risk members any fitness club can have. Firstly, they usually don’t know what they’re doing, which can lead to damage to themselves or your equipment. They also have a drastically higher … More

First impressions are everything. The initial interaction that any gym member has with their new facility can set the tone for how they perceive the business and use your club for the rest of the time they remain a member. As such, it’s safe to … More

Are you considering quitting your job and opening your own gym? Whether you are starting a gym from scratch or looking at buying into one of the most established and reputable gym franchises, this list of essential gym business tools will help make … More

A member management system is described as a system that enables communities, associations, clubs or other membership-based businesses to store, manage and track member information through an organized database. It should allow communication with … More