https://www.gymmaster.com/blog/ Recent content in Welcome to the GymMaster Blog on GymMaster Gym Management Software Hugo -- gohugo.io en-US https://www.gymmaster.com/blog/marketing-emails-for-your-gym/ Sun, 18 Oct 2026 20:15:36 +0000 https://www.gymmaster.com/blog/marketing-emails-for-your-gym/ Fitness Email Marketing: How to Create Marketing Emails That Work for Your Gym Key takeaways: Email marketing can deliver an ROI of between $10 and $36 per dollar spent. Gym emails fail when they overload readers with multiple calls to action and irrelevant promotions. High-converting subject lines should prioritise clarity over cleverness - aim for under 50 characters. Over 70% of recipients read emails on phones, so mobile-optimised layouts are essential. https://www.gymmaster.com/blog/benefits-of-a-contactless-check-in-system/ Sun, 11 Oct 2026 22:34:11 +0000 https://www.gymmaster.com/blog/benefits-of-a-contactless-check-in-system/ Would Your Gym Benefit From a Contactless Check-In System? Historically gym check-ins have been rather manual affairs - a piece of paper at the front desk where a guest is asked to write their name, time of arrival and signature. It’s manual. It’s relatively time-consuming. It’s annoying for both the gym member and the fitness business, who might need to manually log these entries into a digital system at the end of every day. https://www.gymmaster.com/blog/gym-fitness-challenges/ Sun, 04 Oct 2026 22:20:10 +0000 https://www.gymmaster.com/blog/gym-fitness-challenges/ Gym Fitness Challenges: Ideas and Tips for Better Member Engagement Key takeaways: Workout challenges leverage natural competitiveness to boost member motivation. Members who feel connected to a community are 3x more likely to stay long-term. The most successful challenges are inclusive, and avoid focusing on raw performance metrics. You should allow two weeks for promotion and four-to-six weeks for the event. Success is measured by long-term positive shifts in member retention numbers. https://www.gymmaster.com/blog/introducing-gymmy-gymmaster-ai-powered-companion/ Thu, 16 Jul 2026 22:19:29 +0000 https://www.gymmaster.com/blog/introducing-gymmy-gymmaster-ai-powered-companion/ Meet Gymmy - Our AI-Powered Tool Helping Customers Get More Out of GymMaster. Introduction Introducing Gymmy, our brand-new AI companion designed to transform how gym owners and fitness professionals interact with their data and manage their operations. If you’re a GymMaster user with access to our AI integration features, you may have already encountered Gymmy - and we think you’re going to love what this intelligent assistant can do. We built Gymmy to solve a real problem: navigating complex gym management software shouldn’t be complicated. https://www.gymmaster.com/blog/gym-growth-strategies-from-fitness-experts/ Thu, 25 Jun 2026 22:24:35 +0000 https://www.gymmaster.com/blog/gym-growth-strategies-from-fitness-experts/ The fitness industry is inherently competitive - as a gym owner, you have to expect that your rivals are every bit as motivated and determined as you. But while your level of drive is critical, it isn’t a difference-maker or a USP. Successfully growing your fitness business is about channeling your energy and effort in the right directions, using strategic thinking to avoid issues and to capitalize on opportunities. The good news: successful gym businesses can provide the growth strategies you need to win in the industry. https://www.gymmaster.com/blog/seasonal-gym-marketing-ideas-to-boost-memberships/ Thu, 25 Jun 2026 21:33:07 +0000 https://www.gymmaster.com/blog/seasonal-gym-marketing-ideas-to-boost-memberships/ Seasonal gym marketing campaign ideas to drive memberships all year Gym owners know the drill: the chaotic New Year rush, the gradual breaking of resolutions, the mid-summer slump. These fluctuations are natural… but they don’t have to dictate your bottom line. By implementing seasonal gym promotion ideas you can maintain momentum throughout the year. In this guide we’ll review why seasonal promotions work, and a few of the most effective ways to encourage member sign-ups through winter, spring, summer and autumn/fall. https://www.gymmaster.com/blog/gym-cash-flow-management/ Thu, 25 Jun 2026 21:25:33 +0000 https://www.gymmaster.com/blog/gym-cash-flow-management/ Managing Gym Cash Flow and Expenses Turning your passion for fitness into a business is no mean feat: weight training is very different to bookkeeping, cardio is very different to cash flow. Nevertheless, effective gym financial management is the foundation upon which a successful fitness business is built. The ultimate aim is to maximize profit, but in an industry defined by seasonal shifts, maintaining financial health is about liquidity and timing. https://www.gymmaster.com/blog/key-performance-indicators-for-fitness-businesses/ Wed, 17 Jun 2026 22:15:55 +0000 https://www.gymmaster.com/blog/key-performance-indicators-for-fitness-businesses/ How healthy is your fitness business? Well, the only way to understand your personal health is to check the numbers - blood pressure, cholesterol levels, BMI - and track how they move over time. The same goes for your gym, just with different metrics. Some key performance indicators (KPIs) are universal to every fitness business. Others may only apply to certain gyms. In this guide we’ll review the most revealing and insightful metrics that you should be tracking as a gym owner, and how to use them to increase profit and grow your business. https://www.gymmaster.com/blog/inclusive-gym-marketing-and-accessibility-strategies/ Tue, 09 Jun 2026 23:41:15 +0000 https://www.gymmaster.com/blog/inclusive-gym-marketing-and-accessibility-strategies/ Creating an inclusive fitness environment: strategies for gym accessibility and diversity Gyms and fitness centers are places of inspiration and aspiration: where people go to better themselves and feel better about themselves. Everyone deserves access to fitness, which is why the most successful gym owners work to make their premises as inclusive and accessible as possible to as many people as possible. There’s a double benefit here: not only does creating an inclusive fitness environment give everyone, including people with disabilities, the opportunity to train, it also expands a gym’s customer base, allowing it to sell more memberships to more people. https://www.gymmaster.com/blog/top-7-fitness-wearables-for-gyms/ Tue, 09 Jun 2026 23:22:50 +0000 https://www.gymmaster.com/blog/top-7-fitness-wearables-for-gyms/ 7 Best Fitness Wearables for Gyms (2026 Guide for Gym Owners) Fitness trackers and wearable fitness devices are now core tools for monitoring training, recovery and health metrics – over 40% of all adults in the US own such a device. For gym owners, integrating wearable technology into a fitness facility can improve member engagement, training results and retention. Integrating wearable tech into your fitness facility can help you attract and retain members, build a more connected community, and help your customers train more effectively than ever before. https://www.gymmaster.com/blog/virtual-gym-classes-benefits-to-fitness-industry/ Mon, 18 May 2026 01:06:59 +0000 https://www.gymmaster.com/blog/virtual-gym-classes-benefits-to-fitness-industry/ It wasn’t just a pandemic-era phase, trend or Band-Aid solution. Virtual fitness has proven to be a real and lasting thing. While it may have been turbocharged by Covid, it has remained a staple even after the world got back to normal. According to Smart Health Clubs, 41% of all gym memberships now include some form of hybrid access, i.e. digital offerings like livestreamed classes included as part of a traditional in-person membership. https://www.gymmaster.com/blog/fitness-technology-and-innovation-ultimate-guide-for-gyms/ Sun, 10 May 2026 21:41:02 +0000 https://www.gymmaster.com/blog/fitness-technology-and-innovation-ultimate-guide-for-gyms/ Fitness technology is advancing at breakneck speed, driven forward in no small part by artificial intelligence. From the moment that ChatGPT was released in November 2022, it has been used as a personal trainer and fitness coach, helping people to craft their own personalized workouts based on their goals, preferences and limitations. Add in the rise of wearables and smart equipment, which offer up endless workout data for AIs to crunch, and fitness technology has quickly transformed from a novelty to a must-have for gym businesses. https://www.gymmaster.com/blog/fitness-motivation-tips-to-retain-gym-members/ Tue, 21 Apr 2026 20:52:50 +0000 https://www.gymmaster.com/blog/fitness-motivation-tips-to-retain-gym-members/ The Psychology Behind Fitness Motivation: Proven Tips for Trainers Exercise is hard. That’s part of the attraction for some, part of the problem for others. Many members find it difficult to stay motivated through the sweat, exhaustion and discomfort; the potential lack of results; the need to fit workouts around their already busy lives. As a gym or personal trainer you need to sell the dream to bring a new customer on board. https://www.gymmaster.com/blog/gym-onboarding-process-to-boost-member-retention/ Tue, 14 Apr 2026 02:46:45 +0000 https://www.gymmaster.com/blog/gym-onboarding-process-to-boost-member-retention/ Gym Onboarding Process: How to Welcome, Engage and Retain New Members Half of all new gym members will cancel their memberships within the first six months. That’s a harrowing stat for gym owners. You spend so much time, money and effort attracting new members, only for them to say goodbye less than half a year later. If that number holds true for your gym, you need to ask yourself: am I setting my members up for success? https://www.gymmaster.com/blog/ai-personalised-fitness-for-gyms/ Wed, 08 Apr 2026 01:45:56 +0000 https://www.gymmaster.com/blog/ai-personalised-fitness-for-gyms/ Page Title: AI Personalised Fitness for Gyms: Owner Guide Meta Description: Learn how gyms use AI and machine learning to deliver personalised fitness, improve retention, and grow revenue with smart training technology. AI Personalised Fitness: Guide for Gym Owners With artificial intelligence (AI) now bringing customized workout advice to the masses, the trend for gyms is clear: personalized fitness services are fast turning from a luxury to a necessity for fitness businesses, and from the exception to the expectation for their members. https://www.gymmaster.com/blog/gym-data-privacy-and-security-guide-for-gym-owners/ Wed, 01 Apr 2026 22:00:42 +0000 https://www.gymmaster.com/blog/gym-data-privacy-and-security-guide-for-gym-owners/ Data Privacy and Security in Fitness Technology: Essential Guide for Gym Owners If you’re reading this article, it’s more than likely that you’ve got one on right now: a FitBit, a WHOOP or a smartwatch tasked with tracking your movements and biometrics. Fitness technology has exploded, and with it the need for strong data privacy and security practices for gyms. Fitness fans have been quick to recognize the value of data in achieving peak performance, and have gone all-in on watches and chest straps to collect and analyze biometric info. https://www.gymmaster.com/blog/strategies-to-build-strong-gym-sommunity/ Thu, 26 Mar 2026 20:55:50 +0000 https://www.gymmaster.com/blog/strategies-to-build-strong-gym-sommunity/ 10 Proven Ways to Build a Strong Gym Community Building a strong gym community is one of the most effective ways to increase member retention, engagement and referrals. When members feel connected to others in your gym, they are far more likely to stay committed and bring friends along with them. Research shows that 40% of gym members are less likely to cancel if they have made a friend at the gym in the past three months. https://www.gymmaster.com/blog/gym-member-complaints-improve-customer-service/ Tue, 24 Mar 2026 21:40:33 +0000 https://www.gymmaster.com/blog/gym-member-complaints-improve-customer-service/ How to Handle Gym Member Complaints and Improve Fitness Centre Customer Service Gym member complaints are unavoidable, even when your fitness centre delivers great service. No matter how value-packed your gym offering, how incredible your service, how effective your training, there will always be members for whom the world is not enough. Customer complaints are a fact of life. While you should work to minimize them, they cannot be stopped, so you also need strategies for dealing with them when they inevitably arise. https://www.gymmaster.com/blog/gym-membership-pricing-strategies-for-profit/ Mon, 23 Mar 2026 22:26:06 +0000 https://www.gymmaster.com/blog/gym-membership-pricing-strategies-for-profit/ How to Price Gym Memberships for Maximize Profit Choosing the right gym membership pricing strategy is one of the fastest ways to improve profit, retention, and cash flow. This guide covers proven pricing models gyms use to grow revenue without losing members. Memberships represent the primary revenue stream for most gyms. Paid in regular per week or per month installments, membership fees provide much-needed financial stability to fitness businesses. They form the foundation, the safety net, that allows you to focus on earning more money through value-adding services and purchases like PT sessions and merch. https://www.gymmaster.com/blog/gym-marketing-ideas-2026/ Mon, 02 Feb 2026 22:26:14 +0000 https://www.gymmaster.com/blog/gym-marketing-ideas-2026/ Top 10 Gym Marketing Ideas That Actually Work in 2026 Will 2026 be a year of growth for your gym? The answer to that question will largely depend on the effectiveness of your marketing efforts. In this guide we’ll place the microscope on gym marketing, sharing 10 strategies that will set you up for success in 2026. Why gym marketing ideas need to evolve in 2026 In an industry as competitive as fitness, marketing becomes an arms race. https://www.gymmaster.com/blog/customer-centric-leadership/ Tue, 27 Jan 2026 19:47:30 +0000 https://www.gymmaster.com/blog/customer-centric-leadership/ What The Fitness Industry Can Learn From Tony Ueber’s Customer Centric Leadership Prior to his appointment as CEO of 24 Hour Fitness in January 2019, Tony Ueber had never worked in the fitness industry before. But the belief of the board was that this inexperience wasn’t a weakness, but a strength, representing a much-needed injection of a fresh perspective. And the new hire soon set about proving that theory correct. https://www.gymmaster.com/blog/strategies-to-improve-gym-member-retention-2026/ Tue, 27 Jan 2026 19:47:30 +0000 https://www.gymmaster.com/blog/strategies-to-improve-gym-member-retention-2026/ How to Improve Member Retention at Your Gym: 10 Proven Strategies That Work in 2026 Gym success is all about attracting new members, right? The more memberships you sell, the more money you make. Simple. But smart fitness businesses know that securing new members is just the first step to growth. The second and ultimately far more valuable step is to retain those members. Gym member retention is the practice of ensuring that the members you’ve worked so hard to win hang around for the long run. https://www.gymmaster.com/blog/best-gym-software-alternative/ Tue, 30 Dec 2025 00:12:53 +0000 https://www.gymmaster.com/blog/best-gym-software-alternative/ GymMaster vs. ABC Fitness: Which Is the Best Gym Management Software Alternative? As the world’s largest provider of gym software, ABC Fitness offers a suite of solutions that cover all types of fitness businesses: personal trainers, boutique gyms, large franchises and more. But is ABC Fitness the best solution for you? Or is there a better alternative? It’s a tricky question for a gym owner to answer, as there are a lot of gym management software options available, all of which promise to help you run your fitness business more efficiently, effectively and profitably. https://www.gymmaster.com/blog/gymshark-guerrilla-marketing-for-gyms/ Thu, 06 Nov 2025 21:14:20 +0000 https://www.gymmaster.com/blog/gymshark-guerrilla-marketing-for-gyms/ Gymshark Founder Ben Francis Shares His Guerrilla Marketing Tactics for Gym Owners In 2012, Ben Francis was a 19-year-old who owned a sewing machine, a screen printer and an endless supply of ambition. Just eight years later, his brand, Gymshark, would achieve unicorn status with a billion dollar valuation. Gymshark’s success has been built on doing things differently. And by ignoring the status quo, the brand has managed to take a shark-sized bite out of the athleisure market long dominated by brands like Nike and Adidas. https://www.gymmaster.com/blog/tony-horton-email-tips/ Mon, 20 Oct 2025 22:06:02 +0000 https://www.gymmaster.com/blog/tony-horton-email-tips/ Lessons in Gym Email Marketing from Fitness Icon Tony Horton: Strategies for Gym Owners What does success look like in the fitness industry? A lot like Tony Horton, founder of P90X. An exercise program that sold millions of DVDs, and earned hundreds of millions of dollars, P90X was a home workout phenomenon in the early 2000s. And that success was driven by Horton, who brought a magnetic presence to the screen, and a unique approach to the marketing of his program. https://www.gymmaster.com/blog/gym-ideas-to-boost-members-in-2025/ Tue, 14 Oct 2025 22:26:16 +0000 https://www.gymmaster.com/blog/gym-ideas-to-boost-members-in-2025/ 17 Gym Event Ideas to Skyrocket Your Member Acquisition in 2025 One of the biggest challenges - and biggest opportunities - for a gym business is to simply get potential members to visit your premises. Once the prospective member is on site, they can familiarize themselves with your gym, meet your friendly staff, try out your classes and equipment, and generally get comfortable with your setup. That’s why successful fitness businesses often use gym event ideas to attract new members. https://www.gymmaster.com/blog/grow-your-gym-with-partnership-marketing/ Mon, 29 Sep 2025 23:09:14 +0000 https://www.gymmaster.com/blog/grow-your-gym-with-partnership-marketing/ Unlock the Power of Partnership Marketing for Fitness Studios: Proven Strategies for Gym Owners Partnership marketing is a strategy that sees your gym or fitness studio collaborating with complementary businesses, influencers or technology providers. In the process you gain access to the partner’s customers or followers, and they gain access to yours. When done well, partnership marketing is the ultimate win-win for your fitness business. It can expose your brand to new audiences, it can help you build trust and credibility within those audiences, and it can ultimately help you to attract more members and make more money. https://www.gymmaster.com/blog/3-generational-marketing-strategies-to-grow-your-fitness-business/ Thu, 18 Sep 2025 22:05:46 +0000 https://www.gymmaster.com/blog/3-generational-marketing-strategies-to-grow-your-fitness-business/ 3 Generational Marketing Strategies to Grow Your Fitness Business in 2025 It’s hard to understate the value of marketing in the ultra-competitive fitness industry. But to be truly effective, your marketing can’t be one-size-fits-all: you need to change your content and messaging to speak to specific target demographics. One of the simplest and most effective ways to compartmentalize your audience is by generation. Baby Boomers, Gen X, Millennials and Gen Z experienced different upbringings, are at different stages of their lives, and have unique motivations, habits and preferences when it comes to health and wellness. https://www.gymmaster.com/blog/12-steps-to-a-killer-instagram-story-for-your-gym/ Thu, 11 Sep 2025 01:55:53 +0000 https://www.gymmaster.com/blog/12-steps-to-a-killer-instagram-story-for-your-gym/ 12 Steps to Building a Killer Instagram Strategy for Your Gym in 2025 Over half of all gym members say that they discovered their gym through social media. It could well be your gym’s primary source of new members, so you need to ensure you have an active presence on the most important platforms. The most important social media app for gyms? With its unapologetic focus on visuals, it’s hard to go past Instagram. https://www.gymmaster.com/blog/how-to-create-gym-marketing-personas-for-growth/ Fri, 05 Sep 2025 00:51:34 +0000 https://www.gymmaster.com/blog/how-to-create-gym-marketing-personas-for-growth/ How to Create Gym Marketing Personas to Maximize Growth in Your Fitness Business When you craft the marketing materials for your gym or fitness business, who exactly are you writing those emails and making those social media posts for? Your current and potential customers, sure, but what exactly do these people look like? How old are they? How fit are they? What are their gym wants, needs, fears and frustrations? https://www.gymmaster.com/blog/how-to-market-a-new-gym/ Tue, 02 Sep 2025 01:07:27 +0000 https://www.gymmaster.com/blog/how-to-market-a-new-gym/ The Ultimate Playbook: How to Market a New Gym Establishing a new fitness business is no mean feat. Finding a space, investing in equipment, hiring workers, setting up systems and processes; there’s a lot to plan for and do, and each of these early decisions can have a big impact on the success of your gym in the future. With so much on your plate, marketing is often pushed down the priority list. https://www.gymmaster.com/blog/9-gym-ad-ideas-to-boost-signups/ Wed, 20 Aug 2025 22:46:34 +0000 https://www.gymmaster.com/blog/9-gym-ad-ideas-to-boost-signups/ 9 Gym Ad Examples That’ll Captivate Your Audience in 2025 The best gym ads are eye-catching and memorable. They resonate with potential members and compel the audience to act. But what exactly do the best gym ads look like? In this guide we’ll find that out, by taking a look at nine successful gym ad campaigns that can serve as inspiration for your own advertising efforts. Why gym ads matter for business growth Why should a gym bother with fitness advertisements? https://www.gymmaster.com/blog/gym-success-stories-using-gymmaster-sftware/ Tue, 12 Aug 2025 21:50:41 +0000 https://www.gymmaster.com/blog/gym-success-stories-using-gymmaster-sftware/ 3 Gym Case Studies and Success Stories from Booking and Management Software The most successful modern fitness businesses are powered by smart gym management software. The right solution can streamline your operations, improve the member experience, and ultimately make you more money. But which solution is the right tool for your gym, fitness studio or health club? It can be a hard question to answer, particularly if you haven’t used these tools before. https://www.gymmaster.com/blog/strategies-to-boost-gym-membership-sales/ Tue, 12 Aug 2025 21:50:41 +0000 https://www.gymmaster.com/blog/strategies-to-boost-gym-membership-sales/ Top Strategies to Boost Gym Membership Sales The main avenue to fitness business growth is via gym membership sales. Memberships form the primary revenue stream for most gyms and fitness studios. As such, you should develop a structured, strategic approach to selling more gym memberships, to maximize the growth of your business as a whole. Let’s take a look at how to do exactly that. Understanding your target prospects In order to effectively sell gym memberships, you first have to understand exactly who you’re selling them to. https://www.gymmaster.com/blog/7-key-elements-for-crafting-perfect-gym-promotion-ad/ Tue, 12 Aug 2025 21:44:04 +0000 https://www.gymmaster.com/blog/7-key-elements-for-crafting-perfect-gym-promotion-ad/ 7 Key Elements for Crafting the Perfect Gym Promotion Ad You’ve come up with a gym promo idea: a free trial, a fitness challenge, a limited time discount. It feels like you’ve done the hard part. But the success of any gym promotion will depend on who hears about it. You need to tell the world. And the most effective way to do that is through advertising. In this guide we’ll break down gym promo ads, revealing the seven key elements that define an effective promotional campaign for a fitness business, and how to create such an ad strategy for your gym promotion idea. https://www.gymmaster.com/blog/top-3-most-important-factors-for-gym-success/ Fri, 25 Jul 2025 00:08:57 +0000 https://www.gymmaster.com/blog/top-3-most-important-factors-for-gym-success/ 3 Make-or-Break Factors for Your Gym or Studio’s Success Fitness is a very good business to be in. The size of the global health and fitness club market is expected to rise from $112.17 billion in 2023 to $202.78 billion in 2030, at an incredible compound annual growth rate (CAGR) of 8.83%. But that’s not to say that success is guaranteed. Far from it. The growth of the fitness industry means that you’re likely to face a lot of competition from other gyms and fitness studios looking to get their slice of this fast-expanding pie. https://www.gymmaster.com/blog/social-media-for-gyms/ Sun, 20 Jul 2025 21:55:43 +0000 https://www.gymmaster.com/blog/social-media-for-gyms/ Social Media for Gyms: A Guide to Dominating in 2025 Gyms owners are very familiar with competition, whether in the form of spirited members on the gym floor, or rivalries with local fitness businesses competing for a similar set of customers. But nowhere is competition more intense than on the internet. Here a local gym is challenged to compete with the rest of the world for relevant eyeballs. Standing out can be a difficult task, but smart social media strategies for gym owners can be an effective way to do it. https://www.gymmaster.com/blog/gym-trends-survey-2025/ Tue, 08 Jul 2025 00:29:05 +0000 https://www.gymmaster.com/blog/gym-trends-survey-2025/ GymMaster 2025 Gym Trends Survey At GymMaster we aim to help gyms and fitness businesses succeed in one of the world’s most competitive industries. Our simple yet ultra-capable gym management software gives you all the tools you need to get ahead. But success isn’t just about having the tools – you also need to use them strategically. You need to understand the market, then capitalise on the opportunities it presents. https://www.gymmaster.com/blog/attract-gym-members-with-effective-adverts/ Wed, 11 Jun 2025 00:53:58 +0000 https://www.gymmaster.com/blog/attract-gym-members-with-effective-adverts/ Effective Gym Advertising: Attract More Members with Fitness Ad Campaigns Gyms enjoy a range of potential advertising advantages. They’re aspirational businesses that sell a dream, almost anyone could be a potential customer, and the opportunities for eye-catching content are plentiful. But advertising your gym brings more than its share of challenges too. The fitness industry is incredibly competitive. If you’re like most gyms, you’ll have a number of local rivals vying for the same customers as you, some of which may be big brands with potentially big budgets. https://www.gymmaster.com/blog/fitness-digital-marketing-trends/ Thu, 22 May 2025 01:29:19 +0000 https://www.gymmaster.com/blog/fitness-digital-marketing-trends/ Future-Proof Your Gym: Fitness Advertising & Digital Marketing Trends for 2025 The fitness industry is incredibly competitive. In order to attract new customers, gyms need to find ways to stand out from the crowd and catch the eyes of potential members. Gym marketing is evolving. Tactics that worked in the past are no longer as effective as they once were. To enjoy ongoing success, you need to stay at the leading edge of marketing strategy. https://www.gymmaster.com/blog/smart-revenues-ideas-for-gym-and-fitness-studios/ Thu, 01 May 2025 21:48:54 +0000 https://www.gymmaster.com/blog/smart-revenues-ideas-for-gym-and-fitness-studios/ Innovative Revenue Streams for Gyms and Fitness Studios When a business diversifies its revenue streams, it becomes less reliant on a single source of cash flow. This makes the business more resilient: better able to handle new competitors, economic shocks, and all manner of other hurdles it might face. For fitness businesses like gyms and health clubs, memberships tend to form the primary source of income. But there are a wealth of other revenue opportunities available, and by growing these streams, you can make more money and ensure that your business remains in good health no matter what the future might bring. https://www.gymmaster.com/blog/top-gym-advertising-strategies-2025/ Wed, 23 Apr 2025 21:54:12 +0000 https://www.gymmaster.com/blog/top-gym-advertising-strategies-2025/ 7 Best Gym Advertising Strategies for 2025: Boost Signups, Retention, and Community As a gym owner, your goals are clear: get more gym members through the door, keep them coming back, and build a community that feels like family. In 2025, gym advertising is all about blending smart tech with genuine connection. These seven highly effective marketing ideas and strategies will help you grow your gym—big or small—while tools like GymMaster keep things running smoothly behind the scenes. https://www.gymmaster.com/blog/gym-owner-salaries-and-how-to-succeed/ Wed, 16 Apr 2025 22:42:14 +0000 https://www.gymmaster.com/blog/gym-owner-salaries-and-how-to-succeed/ How Much Do Gym Owners Make? Gym ownership can pay anything from a modest wage to a genuinely good living, and the gap between the two usually has less to do with the gym than with the person running it. Two clubs of the same size on the same street can return very different incomes to their owners. Below is what the published salary data actually says, why the figures disagree so much, and what separates owners at the top of the range from those scraping along at the bottom. https://www.gymmaster.com/blog/comprehensive-guide-to-gym-lead-generation/ Thu, 10 Apr 2025 23:24:37 +0000 https://www.gymmaster.com/blog/comprehensive-guide-to-gym-lead-generation/ Hey there, gym owners and fitness pros! If you’re reading this, you’re probably wondering how to get more gym members walking through your doors—or at least clicking through your website. I get it. Running a gym is tough, especially when you’re competing with big chains, boutique studios, and that one guy down the street who’s always got a “special offer.” But here’s the good news: lead generation doesn’t have to feel like an uphill battle on a treadmill set to max incline. https://www.gymmaster.com/blog/ai-in-the-fitness-industry/ Sun, 06 Apr 2025 22:23:02 +0000 https://www.gymmaster.com/blog/ai-in-the-fitness-industry/ The fitness industry has changed a lot in recent years. Take gym booking tools, for example. Not so long ago a member app was a nice-to-have: a fun bonus feature that members didn’t necessarily demand, but were pleasantly surprised to get. These days it’s more a must-have, as members have now come to expect the ease and convenience of booking their own classes, trainers and machines, in their own time, from their own phone. https://www.gymmaster.com/blog/ultimate-guide-to-implementing-gym-management-and-booking-software/ Thu, 27 Mar 2025 22:31:34 +0000 https://www.gymmaster.com/blog/ultimate-guide-to-implementing-gym-management-and-booking-software/ Gym booking software gives your gym more control over operations, and your members more control over their memberships. But gym management and scheduling software is only as good as its implementation. Even the best solution can fail if it isn’t properly integrated, if your staff aren’t fully trained, or if your members aren’t encouraged to use it. In this ultimate guide we’ll tell you everything you need to know about implementing a gym management and booking system into your fitness business: choosing the right tool, setting it up, going live and optimizing its performance into the future. https://www.gymmaster.com/blog/innovative-gym-advertising-ideas-to-skyrocket-your-membership-2025/ Thu, 20 Mar 2025 21:35:23 +0000 https://www.gymmaster.com/blog/innovative-gym-advertising-ideas-to-skyrocket-your-membership-2025/ As a gym owner you probably have dreams of growth; of moving to a larger site, setting up multiple gyms or even franchising your brand. Ultimately your goal is to create a successful business - one that attracts more members over time. No matter what your long-term vision might be, advertising and marketing will play a key role in getting you there. It presents an opportunity to make people aware of your gym, and to convince them to choose you. https://www.gymmaster.com/blog/more-targeted-waitlist-system/ Tue, 18 Mar 2025 05:08:38 +0000 https://www.gymmaster.com/blog/more-targeted-waitlist-system/ We’ve been listening to your feedback, and we’re excited to announce an upcoming update to GymMaster’s Waitlist feature — designed to give members more control and flexibility when securing a spot in a class. Current Waitlist Feature When a class is full, interested members are automatically added to a waitlist in order of booking. Currently, when a member cancels their booking, the next person on the waitlist is automatically added to the class. https://www.gymmaster.com/blog/adapting-your-gym-for-future-fitness-trends/ Thu, 13 Mar 2025 21:21:30 +0000 https://www.gymmaster.com/blog/adapting-your-gym-for-future-fitness-trends/ The world of fitness is always changing and evolving. CrossFit, HIIT, F45 and mind-body exercise have all had their moment in the sun over recent years. The upshot for gym owners: you need to be willing to innovate and adapt. While change is essential for your gym’s survival, it can also be quite exciting to keep things fresh and continually expand your horizons. And by anticipating and integrating fitness trends, you can retain more members while broadening your client base to groups of fitness enthusiasts you may have never considered before. https://www.gymmaster.com/blog/customising-gym-booking-software/ Thu, 06 Mar 2025 19:39:46 +0000 https://www.gymmaster.com/blog/customising-gym-booking-software/ A modern gym’s digital footprint is almost as important as its physical footprint. While a quality website is a non-negotiable, and social profiles are great for spreading the word about your business, there’s another digital asset that can be a true differentiator - the reason why a potential member chooses your gym over another: a customized app or booking software. Modern gym management tools can offer incredible levels of customization. From adding your branding to a mobile app, to tweaking the features and functionality available to your members, a custom solution can deliver a unique, curated experience to users. https://www.gymmaster.com/blog/how-to-integrate-gym-software-with-other-systems/ Thu, 27 Feb 2025 22:57:24 +0000 https://www.gymmaster.com/blog/how-to-integrate-gym-software-with-other-systems/ Modern gyms tend to rely on a few different software solutions for day-to-day operations. The most important piece of the puzzle is your general gym management software: the central system that will usually take care of things like class and trainer scheduling, online bookings and member management. Some gym management software, like GymMaster, goes even further, handling access control, billing, payment processing, membership management and more. But even the most capable gym management software won’t do it all. https://www.gymmaster.com/blog/maximizing-gym-potential-advanced-marketing-and-membership-strategies/ Thu, 20 Feb 2025 21:55:14 +0000 https://www.gymmaster.com/blog/maximizing-gym-potential-advanced-marketing-and-membership-strategies/ Gyms and fitness businesses find themselves in a very competitive industry. It’s not enough to just market your business to potential members - you need to do it better than all of your competitors. The secret: using the advanced marketing and membership strategies that your main rivals are failing to use. You’re a gym owner or manager, not a professional marketer. But there’s no need to be intimidated by the idea of ‘advanced’ strategies. https://www.gymmaster.com/blog/guest-pass-early-access/ Fri, 14 Feb 2025 02:35:56 +0000 https://www.gymmaster.com/blog/guest-pass-early-access/ What is a guest pass? Guest passes are a new type of membership benefit that allows your members to bring friends or family to the gym without them needing to sign up to their own membership. How do I setup a guest pass? As guest passes are currently early access, you will need to reach out to our support team or your sales rep with us to get the feature enabled. https://www.gymmaster.com/blog/what-gym-owners-say-bookings-oftware-reviews/ Thu, 13 Feb 2025 19:35:56 +0000 https://www.gymmaster.com/blog/what-gym-owners-say-bookings-oftware-reviews/ Modern gyms are powered by technology. From workout-tracking equipment to 24/7 member access control, the clever use of tech can seriously enhance the member experience, while reducing staff workloads and offering owners greater control. Booking and scheduling tools are another example. They form a key part of the best gym management software, allowing members to quickly and easily schedule, cancel and reschedule their own classes and training sessions. In 2024 your fitness business has a wealth of options when it comes to membership management and scheduling software. https://www.gymmaster.com/blog/gym-membership-and-retention-statistics/ Thu, 06 Feb 2025 22:24:32 +0000 https://www.gymmaster.com/blog/gym-membership-and-retention-statistics/ Memberships are the main source of income for most gyms. Significant, consistent and predictable, this revenue stream gives your fitness business much-needed financial stability. You can then offer classes, personal training, product sales and complementary services on top to maximize the money that your gym makes. The main task for a gym owner is to increase member acquisition and retention. The more new members you attract, and the more you keep, the more stable and profitable your gym will be. https://www.gymmaster.com/blog/gym-marketing-playbook/ Thu, 30 Jan 2025 20:45:24 +0000 https://www.gymmaster.com/blog/gym-marketing-playbook/ The fitness industry is ultra-competitive. It can be difficult to stand out in such a saturated market, and attracting and retaining members can be a daunting task. But the right approach to marketing can make things so much simpler. Over the years I’ve experimented with a range of gym marketing strategies. In the process I’ve developed a deep understanding of what truly works. This ultimate guide to fitness marketing is a collection of the tactics that are proven to enhance your visibility, boost your engagement and increase your member numbers. https://www.gymmaster.com/blog/are-gym-profitable-insights-from-real-gym-owners/ Thu, 23 Jan 2025 22:30:23 +0000 https://www.gymmaster.com/blog/are-gym-profitable-insights-from-real-gym-owners/ Are gyms profitable? Some have to be, otherwise the fitness industry wouldn’t exist. But as a potential gym owner or investor, how likely is it that your business will turn a profit? It’s a tricky question to answer. But as a gym owner myself, I’ve spent a lot of time thinking about and working out what makes a gym profitable. To paint a clearer picture of potential profitability, we first need to gain an understanding of what makes a gym profitable, and then apply this knowledge to your gym. https://www.gymmaster.com/blog/gym-usage-and-attendance-statistics-insights-and-trends/ Thu, 16 Jan 2025 21:04:58 +0000 https://www.gymmaster.com/blog/gym-usage-and-attendance-statistics-insights-and-trends/ Just a few short decades ago, gym memberships were reserved for only the most committed exercise enthusiasts: the professional athletes, bodybuilders and fitness fanatics whose entire lives revolved around the gym. But as health and wellness awareness has increased, so too has the popularity of gyms, particularly in the Western world. These days there’s no archetypal ‘gym member’, because fitness enthusiasts come in all shapes, sizes, ages and abilities. And these facts are backed up by the numbers, in the form of gym membership statistics. https://www.gymmaster.com/blog/gym-marketing-toolkit-tested-strategies-for-growing-your-gym/ Thu, 09 Jan 2025 21:57:47 +0000 https://www.gymmaster.com/blog/gym-marketing-toolkit-tested-strategies-for-growing-your-gym/ Consistent, strategic marketing can elevate your gym business to new heights. But where do you start? With this ultimate guide to marketing for gym owners! The right marketing strategies will attract new members while helping you to control your cost of acquisition. It will keep those members engaged to ensure they renew their memberships. It will allow you to better understand and target your ideal audience, to optimize your marketing activities and maximize your return on investment. https://www.gymmaster.com/blog/key-features-of-gym-booking-software/ Fri, 20 Dec 2024 21:50:19 +0000 https://www.gymmaster.com/blog/key-features-of-gym-booking-software/ Gym booking software gives gym customers more control over their membership while simplifying the management of members, staff and classes for the gym. But not all gym booking software is made the same. Quality solutions share a few key features, while the very best offer an elevated level of functionality. Here we’ll break down those key features, why they matter, and how to find a solution that ticks every box. https://www.gymmaster.com/blog/fitness-franchise-marketing/ Thu, 12 Dec 2024 21:50:19 +0000 https://www.gymmaster.com/blog/fitness-franchise-marketing/ The health and fitness industry is booming. It is estimated that global industry revenues will total $124.7 billion in 2024, and will reach over $300 billion over the next decade, growing at an average of almost 10% every year. The fitness business is good business. But as a gym owner you can’t just sit back and wait for your revenue to grow. The fitness industry is ultra-competitive, so while the pie may be expanding, you’ll need to work hard to claim your slice. https://www.gymmaster.com/blog/viral-social-media-post-ideas-for-gyms/ Fri, 06 Dec 2024 19:42:30 +0000 https://www.gymmaster.com/blog/viral-social-media-post-ideas-for-gyms/ Looking to amp up your gym’s social media game? You’re in the right place! We’ve compiled 101 engaging fitness content ideas to help you crush your social media marketing goals. From Instagram post ideas to TikTok trends, these gym social media post ideas will help you connect with current members, attract new ones, and showcase your awesome fitness center. 1. Motivational Content Share inspiring quotes from fitness icons Post before-and-after transformation photos Highlight member success stories and fitness journeys Create “Monday Motivation” posts to kick-start the week Share staff and trainer fitness accomplishments 2. https://www.gymmaster.com/blog/financing-your-gym-options-and-strategies-for-new-owners/ Thu, 28 Nov 2024 19:53:56 +0000 https://www.gymmaster.com/blog/financing-your-gym-options-and-strategies-for-new-owners/ Perhaps you want to start a gym. Perhaps you want to fund an expansion of your current gym business. Whatever your plans, you need money to fund them. Gyms are capital-intensive businesses. You need to find a space, fit it out, decorate it, and fill it with equipment, and you’ll often need to do all this before you generate a cent in revenue. Given the upfront costs, finance is key. In this guide we’ll walk you through the forms that gym loans and financing can take, and how to secure the money that you need. https://www.gymmaster.com/blog/boost-your-gym-marketing/ Thu, 21 Nov 2024 21:50:47 +0000 https://www.gymmaster.com/blog/boost-your-gym-marketing/ Picture this: You’ve invested in top-of-the-line equipment, hired the best trainers, and created a welcoming atmosphere in your gym. Yet, membership growth isn’t meeting your expectations. Sound familiar? You’re not alone. In today’s competitive fitness landscape, having a great gym isn’t enough – you need to get the word out effectively. Welcome to the world of targeted gym advertising, where your marketing efforts work as hard as your most dedicated members. https://www.gymmaster.com/blog/maximizing-gym-profitablity-through-data-driven-pricing-policies/ Wed, 13 Nov 2024 21:51:21 +0000 https://www.gymmaster.com/blog/maximizing-gym-profitablity-through-data-driven-pricing-policies/ If pricing at your gym is based on cursory glances at the competition and gut instinct, you could be leaving a significant amount of revenue on the table. When a 1% improvement in pricing can equate to an 11% boost in profits, it’s important to get it exactly right. For anything that needs that kind of precision, accurate data inputs are crucial, and the cost-plus or set-and-forget pricing models that are so common in the fitness industry leave a lot to be desired. https://www.gymmaster.com/blog/what-is-gym-booking-software/ Thu, 07 Nov 2024 22:01:11 +0000 https://www.gymmaster.com/blog/what-is-gym-booking-software/ Gym booking systems allow your members to make reservations with your gym. They can use an app or online portal to book group fitness classes, personal training sessions, or a time slot to use in-demand fitness equipment. How does gym booking software make your gym smarter? Successful gyms and fitness studios use technology to make life easy for their members, and to ensure every customer gets maximum value from their membership. https://www.gymmaster.com/blog/lead-generation-for-gyms/ Sun, 14 Jul 2024 21:29:22 +0000 https://www.gymmaster.com/blog/lead-generation-for-gyms/ In the competitive landscape of the fitness industry, gyms not only need to offer top-notch facilities and services but also master the art of attracting new members. Enter the game-changer: Lead Generation. This crucial strategy is about more than just making sales; it’s about initiating relationships with potential members who are on the lookout for a transformational fitness journey. Lead generation for gyms harnesses the power of targeted marketing, community involvement, and personalized communication to convert interest into action. https://www.gymmaster.com/blog/essential-gym-equipment/ Thu, 11 Jul 2024 21:29:22 +0000 https://www.gymmaster.com/blog/essential-gym-equipment/ Ever walked into a gym and felt overwhelmed by the sheer variety of equipment? Now imagine being the one responsible for choosing all that gear. Daunting, right? Whether you’re a seasoned fitness pro or a newcomer to the industry, starting a gym is like assembling a complex puzzle. Each piece of equipment is crucial, but how do you know which pieces fit your vision? Planning Your Gym: The Basic Requirements for Opening a Gym Before we dive into the specific pieces of equipment, let’s cover the basic necessities that transform a space into a thriving fitness facility: https://www.gymmaster.com/blog/7-ways-to-reduce-gym-operating-expenses/ Wed, 10 Jul 2024 22:06:12 +0000 https://www.gymmaster.com/blog/7-ways-to-reduce-gym-operating-expenses/ How to Reduce Your Gym’s Operating Expenses Reducing a gym’s operating expenses is essential for maintaining profitability and ensuring the long-term success of the business. The fitness industry is competitive, and managing costs effectively can provide a significant advantage. Several strategies can be employed to minimize expenses without compromising the quality of service offered to patrons. By carefully assessing and implementing cost-saving measures in these areas, gym owners can improve their bottom line while still providing a top-notch fitness experience to their members. https://www.gymmaster.com/blog/gym-health-safety-stats/ Tue, 02 Jul 2024 21:08:28 +0000 https://www.gymmaster.com/blog/gym-health-safety-stats/ In today’s fitness landscape, one of the most important tasks of any gym owner is maintaining a healthy and safe environment for gym goers. In this article we will discuss detailed gym accident statistics on various aspects of gym health and safety, including gym accidents, injuries, germs, and the far-reaching impacts of COVID-19. With the pandemic heightening awareness around hygiene and safety, gym owners are increasingly focused on preventing accidents, reducing liability, and ensuring the well-being of their members. https://www.gymmaster.com/blog/best-location-for-new-gym/ Wed, 29 May 2024 08:50:59 +0000 https://www.gymmaster.com/blog/best-location-for-new-gym/ The Secret to a Busy Gym? Choosing the Perfect Location Opening a gym is an exciting venture, but the success of your business heavily relies on one crucial factor: location. The success of any new gym hinges on its accessibility, visibility, and alignment with the target demographic’s preferences. A perfect location not only draws in a steady stream of new members but also plays a crucial role in retaining them. In this post, we’ll dive into the key considerations for selecting the ideal location for your gym, ensuring that your business has the best chance to thrive in the competitive fitness industry. https://www.gymmaster.com/blog/boutique-gyms-future-of-fitness/ Wed, 15 May 2024 12:05:11 +0000 https://www.gymmaster.com/blog/boutique-gyms-future-of-fitness/ Boutique gyms and fitness studios have been taking the fitness world by storm, offering unique and specialized workout experiences. The landscape of fitness industry has experienced a significant transformation, paving the way non-traditional gyms to emerge as a dominant trend. In the following post we will explore the rise of boutique gyms and studios, their appeal to fitness enthusiasts, and whether this business model is here to stay or simply a passing fad. https://www.gymmaster.com/blog/why-gym-management-system-bettter-than-separate-software-systems/ Tue, 12 Mar 2024 21:21:40 +0000 https://www.gymmaster.com/blog/why-gym-management-system-bettter-than-separate-software-systems/ As the owner of a health and wellness business, there is a good chance you are making use of several well-known small business software solutions. While these systems perform the job they were intended to, managing multiple systems at once can be a real headache for gym owners, and one that is completely unnecessary. In this article, we will review the advantages of consolidating your software systems, as well as give our recommendation on what you can use instead. https://www.gymmaster.com/blog/how-to-be-a-productive-gym-owner/ Mon, 12 Feb 2024 01:21:41 +0000 https://www.gymmaster.com/blog/how-to-be-a-productive-gym-owner/ Are you stuck on the treadmill of never getting all of your work done and always wishing you had a few more hours in the day? Running a business, though time-consuming, shouldn’t be something that takes over your life. If you feel as though you no longer have time for yourself, constantly find yourself stuck behind the front desk, and never seem to get everything checked off your to-do list, the following tips can help. https://www.gymmaster.com/blog/why-gym-staff-should-build-relationships-with-members/ Wed, 12 Jul 2023 01:21:41 +0000 https://www.gymmaster.com/blog/why-gym-staff-should-build-relationships-with-members/ The quality of our relationships defines the quality of our lives. Although it might not seem like it, the staff-member relationships at your gym can actually play a significant role in not only the success of your members but also your success as the facility’s owner. Camaraderie changes a gym from being just four walls and exercise equipment to something that can have life-changing effects on the people within it. https://www.gymmaster.com/blog/club-software-system-reduce-admin-time/ Tue, 11 Jul 2023 22:28:20 +0000 https://www.gymmaster.com/blog/club-software-system-reduce-admin-time/ Incorporating a club software system can be a game-changer for your business, helping you streamline operations and reduce administrative tasks. In this article, we’ll explore five key ways a club software system can cut your admin time and make managing your club more efficient. 1. Save Time Signing Up New Members Traditional pen-and-paper methods of collecting member information and processing sign-ups can be time-consuming and prone to errors. With a club software system, new members can complete sign-up forms online or using self-service kiosks, saving time for both members and front desk staff. https://www.gymmaster.com/blog/best-gym-membership-system/ Tue, 11 Jul 2023 22:14:01 +0000 https://www.gymmaster.com/blog/best-gym-membership-system/ Incorporating a gym membership system can be a life changer in many ways. You’ll keep track of your members as well as be able to reach more people through easy and automated communication tools. Whether you own a small studio or a large fitness facility that serves hundreds or thousands of people, an efficient gym membership system keeps your data in one place, ensures that transactions are completed each time, retains, and grows your business. https://www.gymmaster.com/blog/5-benefits-of-gym-scheduling-software/ Tue, 11 Jul 2023 21:56:16 +0000 https://www.gymmaster.com/blog/5-benefits-of-gym-scheduling-software/ If your gym offers PT, classes or specialised resources for members, there’s a good chance that gym scheduling is a big part of your daily rountine, that is, unless you utilize gym scheduling software. In this article we’ll dive into the 5 reasons gyms should invest in the best gym scheduling software helps them and their members get the most out of their bookings. 5 Reasons Why You Should Pick the Best Gym Scheduling Software 1. https://www.gymmaster.com/blog/picking-a-gym-management-app/ Tue, 11 Jul 2023 21:39:53 +0000 https://www.gymmaster.com/blog/picking-a-gym-management-app/ Gone are the days when you had no choice but to stay right inside your gym to be able to run it efficiently. Technology has made it possible for business owners to manage their clubs even if they’re out on a vacation on some nice beach with their families and friends. Doing so is made possible by a gym management app that allows you to manage your gym anytime, anywhere. However, not all gym apps are the same so we break down the important features a gym management system should have so you can run your club on the go. https://www.gymmaster.com/blog/benefits-of-a-club-crm/ Tue, 11 Jul 2023 21:31:25 +0000 https://www.gymmaster.com/blog/benefits-of-a-club-crm/ With the advent of technology, different industries have been revolutionized. The fitness industry is no exception. With the help of a club CRM, or customer relationship management software, you can manage your gym and its members in a more efficient manner. In this article, we will look at some of the benefits that a club can reap by using a club CRM software for its business management. 5 key things a club CRM can do for your business 1. https://www.gymmaster.com/blog/cycling-studio-software-get-more-bookings/ Mon, 10 Jul 2023 23:20:37 +0000 https://www.gymmaster.com/blog/cycling-studio-software-get-more-bookings/ Not too long ago, having cutting-edge equipment and a modern space was enough to make a fitness business thrive. But, in 2022, that’s pretty much the industry standard. Now, to differentiate yourself from the competition, to manage and grow your business, you have to make use of technology, particularly software. Investing in a good cycling studio software will help you automate and simplify admin duties making your job easier and maximising your profit. https://www.gymmaster.com/blog/embracing-future-introduction-automated-tanning/ Sun, 02 Jul 2023 21:17:44 +0000 https://www.gymmaster.com/blog/embracing-future-introduction-automated-tanning/ From lotions to UV tanning beds, innovation has always been at the forefront of bringing a bronzed and sun-kissed look to pasty people everywhere. In recent years, the introduction of new automated spray technology has been taking this world by storm and seen the birth of a new era for the tanning industry, one where time of day and staff availability have a lesser role in how clients can get their tan on. https://www.gymmaster.com/blog/ultimate-guide-gym-management-software/ Mon, 27 Mar 2023 00:11:28 +0000 https://www.gymmaster.com/blog/ultimate-guide-gym-management-software/ Introduction: Understanding Gym Management Software Gym management software is a powerful tool that allows gym owners to streamline their business operations and improve the overall member experience. With a wide range of features, gym management software offers everything from access control and membership management to billing, point of sale, marketing, reporting, and more. The importance of gym management software cannot be overstated for gym owners. It allows them to better manage their gym and optimize their operations, which can ultimately lead to increased revenue, improved member retention, and higher levels of customer satisfaction. https://www.gymmaster.com/blog/ultimate-guide-gym-website-app-setup-gym-management/ Fri, 10 Mar 2023 03:26:55 +0000 https://www.gymmaster.com/blog/ultimate-guide-gym-website-app-setup-gym-management/ As a gym owner, having a website and an app is crucial in today’s digital age. Not only does it allow you to showcase your gym and attract new members, but it also enables you to manage your gym more efficiently. In this article, we’ll be providing gym owners with valuable insights on creating a website and app, running virtual classes, creating good website content, maintaining their online presence, and best practices for gym website setup. https://www.gymmaster.com/blog/get-more-gym-members-using-cardio-equipment/ Tue, 06 Dec 2022 23:56:05 +0000 https://www.gymmaster.com/blog/get-more-gym-members-using-cardio-equipment/ Are you a gym owner looking to increase gym membership numbers with the help of cardio equipment? You’re in luck! Read on to get some helpful tips on how to get more members in your gym who are interested in using the cardio machines. 1. Create a Variety of Cardio Machines – Make sure to have a variety of different types of cardio machines available for members to use. https://www.gymmaster.com/blog/get-gym-members-visiting-at-night/ Tue, 06 Dec 2022 23:56:05 +0000 https://www.gymmaster.com/blog/get-gym-members-visiting-at-night/ As a gym owner, you know how important it is to get more gym members to visit at night. After all, the more people that come to your gym, the more money you can make. But how do you go about getting more people to visit your gym at night? Here are some tips to help you get more gym members to visit at night: 1. Offer Special Deals and Discounts – Offering discounts and special deals for members who come to your gym at night can be a great way to get more people to visit. https://www.gymmaster.com/blog/gym-membership-introduction/ Tue, 06 Dec 2022 23:37:59 +0000 https://www.gymmaster.com/blog/gym-membership-introduction/ Are you looking for a way to get fit and healthy? If so, a gym membership may be the perfect option for you. Gym memberships can provide you with access to a variety of fitness equipment, classes, and more. When it comes to selling gym memberships as a gym owner, there are a few things you need to keep in mind. First, you’ll need to create a pricing structure that works for both you and your potential members. https://www.gymmaster.com/blog/ideas-for-stronger-gym-community/ Sun, 02 Oct 2022 22:47:05 +0000 https://www.gymmaster.com/blog/ideas-for-stronger-gym-community/ A strong gym community paves the way for gym success. When people enjoy the company they have in your club, the higher the chance that they keep on renewing their memberships. A great gym community is an effective way to keep your clients engaged. Hence, it’s a no-brainer that you should implement measures that aim to enhance and strengthen the community in your club. In this article, we discuss the different things you can do to make your gym community stronger and larger. https://www.gymmaster.com/blog/questions-to-ask-your-gym-management-system-provider/ Sun, 02 Oct 2022 22:42:32 +0000 https://www.gymmaster.com/blog/questions-to-ask-your-gym-management-system-provider/ If you’re planning to put up a gym, or even if you already own one, a gym management system is a non-negotiable tool you should have. Having gym software in place will boost the productivity of your club while saving you and your staff from performing tedious and time-consuming tasks. However, choosing which one to get is not as easy as it seems. So to help you in your journey of searching for the right gym management software for your enterprise, here are vital questions you should ask every software sales rep during their demo. https://www.gymmaster.com/blog/things-that-can-make-or-break-a-gym/ Sun, 02 Oct 2022 22:17:34 +0000 https://www.gymmaster.com/blog/things-that-can-make-or-break-a-gym/ Are you suddenly experiencing drops in memberships? Or maybe you’re not but you want to be proactive and ensure that your gym continues to thrive. Whatever your objective is, the key to boosting gym success is knowing which specific things can go wrong and potentially cause a dip in memberships. To help you stir away from anything that may hinder gym growth, let us break down the unexpected things that can make or break your gym’s success. https://www.gymmaster.com/blog/increase-uptake-of-gym-referral-program/ Sun, 02 Oct 2022 21:46:08 +0000 https://www.gymmaster.com/blog/increase-uptake-of-gym-referral-program/ There aren’t many opportunities for you, as a business owner, to take advantage of free marketing. In a world of low conversion rates and high Facebook ad prices, it’s important to be aware of every opportunity you have to acquire new members — especially those that require a minimum investment. The stats on using referral programs boast several benefits, including a 37% higher retention rate and up to 16% higher profits than anyone who found you through a Google search. https://www.gymmaster.com/blog/how-to-build-a-powerful-gym-reputation/ Wed, 28 Sep 2022 00:23:51 +0000 https://www.gymmaster.com/blog/how-to-build-a-powerful-gym-reputation/ It’s important as a gym owner to place a high priority on building a strong gym reputation, strong word of mouth can slash your requirements for advertising and high satisfaction can help you get more members, keep them longer and increase per-member earnings. Brand reputation can feel intangible and allusive, and in a way it is. Since your reputation is built upon the perception of your customers it’s hard to peg down impactful ways to improve it. https://www.gymmaster.com/blog/best-app-for-gym-members/ Tue, 27 Sep 2022 22:36:54 +0000 https://www.gymmaster.com/blog/best-app-for-gym-members/ With all the available gym member apps on the market, it can be quite overwhelming to choose the right one for your club. If you’re currently going through this ordeal, don’t worry! We are here to help make the process less intimidating for you. Now, before truly identifying the best app for gym members, you should first have a clear grasp of what you’re looking for. In this article, we break down the different things you should be looking for in a club app for gym members. https://www.gymmaster.com/blog/why-build-a-gym-community/ Tue, 27 Sep 2022 22:19:43 +0000 https://www.gymmaster.com/blog/why-build-a-gym-community/ As a gym owner, the potential gains for creating a community-focused gym go far beyond just making your members happy. Heading a gym with a strong community can contribute to significantly higher profits, and a even attract a member base that will be loyal to your club for years to come. As the owner of a business in an oversaturated market that is notorious for low retention rates, focusing on member experience and nurturing a sense of belonging among your members can be the difference between your business surviving and thriving. https://www.gymmaster.com/blog/top-5-books-every-gym-owner-should-read/ Tue, 27 Sep 2022 21:34:52 +0000 https://www.gymmaster.com/blog/top-5-books-every-gym-owner-should-read/ If you look at the top CEOs and company executives, what’s one thing they all have in common? They read as many as 60 books annually, or five books a month. Reading can be a form of motivation and knowledge and is a practice that many of the most successful people in the world use to stay up-to-date in the world of business. In this article, we will give a detailed overview of five of the best gym owner books, making it easy for you to figure out which book is the best for your unique fitness business. https://www.gymmaster.com/blog/easy-wins-for-building-gym-community/ Tue, 27 Sep 2022 21:23:27 +0000 https://www.gymmaster.com/blog/easy-wins-for-building-gym-community/ Fostering a sense of community in their facility is an ofter-underrated way for gym owners to boost the results of their members while also putting more money in their pockets. But, often members keep their heads down and headphones in during their workout, which means that the gym floor isn’t the best place for members to get to know each other. As a gym owner, it’s your responsibility to get creative with how you can break the ice for your members. https://www.gymmaster.com/blog/the-best-free-app-for-gym-members/ Tue, 27 Sep 2022 21:10:01 +0000 https://www.gymmaster.com/blog/the-best-free-app-for-gym-members/ We live in an age where companies invest millions of dollars into user experience, and because of this, expectations are higher than ever. As a gym owner, user experience is directly linked to the success of your gym, and this experience is no longer limited to the four walls of your facility. This means that doing your due diligence and really taking time to figure out what’s the best free app for gym members can play a big part in the success of your business. https://www.gymmaster.com/blog/why-do-gyms-have-joining-fees/ Tue, 27 Sep 2022 20:12:43 +0000 https://www.gymmaster.com/blog/why-do-gyms-have-joining-fees/ A joining fee is a one-time payment that covers the cost of jumpstarting a gym membership. It is a fee paid by members on top of the initial subscription payment before officially receiving the right to enjoy a particular club’s facilities. It is every club owner’s prerogative whether his/her gym should charge for one but the decision-making process isn’t exactly a walk in the park. Most gyms require a joining fee for multiple reasons. https://www.gymmaster.com/blog/what-makes-a-good-gym-management-system/ Tue, 27 Sep 2022 00:20:04 +0000 https://www.gymmaster.com/blog/what-makes-a-good-gym-management-system/ Looking for the perfect gym management system for your gym is no easy feat. With all the different software available today, it gets more and more challenging to decide on which one to get. It takes meticulous research and lots of patience to find the best one that fits your business’ needs the best. A good management system can help you in managing your gym more effectively and may even help you save costs in the long run. https://www.gymmaster.com/blog/how-can-i-manage-my-gym/ Mon, 26 Sep 2022 23:53:50 +0000 https://www.gymmaster.com/blog/how-can-i-manage-my-gym/ Managing a gym can be tricky. The constant need to keep attendance high, keep customers happy, and keep attrition low requires multiple tedious tasks to achieve. More often than not, gym owners are required to put on multiple hats, making the job incredibly challenging. With many things to worry about, things can get pretty overwhelming. If you find yourself asking “how can I manage my gym?” Here are some things you should keep top of mind to ensure you’re heading in the same direction. https://www.gymmaster.com/blog/start-a-gym-checklist/ Mon, 26 Sep 2022 23:42:30 +0000 https://www.gymmaster.com/blog/start-a-gym-checklist/ So opening up a gym is a dream you’re now ready to turn into reality. However, it’s not as easy as it sounds, right? Every gym owner knows that putting up and running a club isn’t a walk in the park. It doesn’t come without a risk, but with the right mindset and attitude, this dream is not at all impossible. Just the thought of where you should be starting can be overwhelming. https://www.gymmaster.com/blog/what-is-a-gym-management-system/ Mon, 08 Aug 2022 22:24:53 +0000 https://www.gymmaster.com/blog/what-is-a-gym-management-system/ More and more business owners are turning to software solutions to help them manage and run their fitness facilities. They’re doing so to create a better experience not only for themselves and their staff but even more importantly, the members of their gym. If you are thinking about investing in software for your facility, you might have some questions like ‘what is a gym management system?’ and ‘how exactly can it help? https://www.gymmaster.com/blog/how-to-raise-gym-prices/ Mon, 08 Aug 2022 21:59:48 +0000 https://www.gymmaster.com/blog/how-to-raise-gym-prices/ On average, inflation drives up the cost of running any business somewhere between 1%-3% every year. This means that a price increase is a necessity, if you want to continue profiting anyway. In a time when prices are rising faster than we can keep up with you might be tempted to make a bigger price jump than you normally would. And while this might make sense in the books, mindlessly adopting a new price can actually leave you worse for the wear. https://www.gymmaster.com/blog/what-are-the-features-of-a-gym-management-system/ Thu, 04 Aug 2022 22:40:46 +0000 https://www.gymmaster.com/blog/what-are-the-features-of-a-gym-management-system/ Any business with a great management process is bound for success, and the same is especially true for gym enterprises. With the countless things happening inside a gym business, it’s important that every owner and admin stay on top of everything. From properly storing records to billing efficiently to ensuring customer satisfaction—none of these things should be set aside. Managing a fitness center means putting on more hats than one. https://www.gymmaster.com/blog/how-does-a-gym-management-system-work/ Thu, 04 Aug 2022 22:24:32 +0000 https://www.gymmaster.com/blog/how-does-a-gym-management-system-work/ Whether you’re a gym owner or an aspiring one, one thing you should definitely look into is a gym management system and how it works. We understand that it may sound overwhelming but don’t let that shy you away from trying to learn the ropes of gym management software. To make things easier for you, we’ve broken down the details on how exactly gym management software works. How does a gym management system work? https://www.gymmaster.com/blog/why-do-gyms-have-saunas/ Thu, 04 Aug 2022 21:37:00 +0000 https://www.gymmaster.com/blog/why-do-gyms-have-saunas/ There is nothing as relaxing as a post-workout sauna session. No wonder more and more clubs are offering sauna services for members to enjoy. But more than that, is there any more reason why saunas are beneficial post-workout? Saunas hold a myriad of benefits, but only if used appropriately. Throughout the years, heat therapy has always been known to be associated with health and wellness. To further help you find out if it’s worth it to add a sauna to your gym, here are some answers to the question “why do gyms have saunas? https://www.gymmaster.com/blog/how-do-i-get-more-reviews-from-gym-members/ Thu, 04 Aug 2022 21:32:54 +0000 https://www.gymmaster.com/blog/how-do-i-get-more-reviews-from-gym-members/ In this digital era, I cannot stress enough how the reviews your members leave can make or break potential clients. Consumers of today have made it a habit to check reviews before making any purchase. It was found that 89% of people will end up availing of the product or service within a week of visiting a website, and guess what’s the first and the last thing they check? https://www.gymmaster.com/blog/switch-to-all-in-one-gym-management-system/ Thu, 04 Aug 2022 04:47:39 +0000 https://www.gymmaster.com/blog/switch-to-all-in-one-gym-management-system/ In today’s digital age, gym software systems are highly valuable for managing several areas of your business. Having a good one assists you in running your business and allows you to manage your members effectively. From driving more profit for your enterprise to giving your members their money’s worth, a good membership management system can definitely benefit your gym more than you think. Now, if you’re using a club software stack that utilizes several systems just to get your gym running, it’s high time that you switch to an all-in-one gym management system. https://www.gymmaster.com/blog/whats-the-roi-of-gym-management-software/ Thu, 04 Aug 2022 02:28:15 +0000 https://www.gymmaster.com/blog/whats-the-roi-of-gym-management-software/ When you invest in something, the typical expectation of the return is through monetary gains. This is especially true in the world of entrepreneurship. When you invest and gain that money back and even more, you win. But what a lot of investors fail to remember is that for a business return on investment can also come in the form of reduced costs. Decreasing the expenses required to run your club means more profits for your gym from the same revenue. https://www.gymmaster.com/blog/six-ways-reviews-help-gym-growth/ Thu, 04 Aug 2022 02:15:48 +0000 https://www.gymmaster.com/blog/six-ways-reviews-help-gym-growth/ One effective way to boost your reach and get the attention of prospective members is through gym reviews. But you may be wondering, “how can reviews help my gym?” Without further ado, let’s discuss why. Nowadays, people rely highly on customer reviews in their consumption of goods and services. In fact, a market study found that displaying reviews can increase your business’ conversion rate by 270%. Moreover, it was found that 92% of customers look for reviews online before making a purchase. https://www.gymmaster.com/blog/what-should-i-look-for-in-gym-management-software/ Wed, 03 Aug 2022 23:07:25 +0000 https://www.gymmaster.com/blog/what-should-i-look-for-in-gym-management-software/ The search for the gym management software for your club is no easy task. With the countless gym system companies out there, it can be overwhelming to make that final decision. The question “what should I look for in gym management software?” is a common one we hear from numerous gym owners. So to help each one of you with this daunting dilemma, we discuss the different criteria you should consider while sifting through various gym systems. https://www.gymmaster.com/blog/reduce-gym-costs/ Mon, 20 Jun 2022 22:42:01 +0000 https://www.gymmaster.com/blog/reduce-gym-costs/ Reducing the cost it takes to operate your gym means more revenue for you. It’s every entrepreneur’s goal to boost net income without sacrificing the quality of services. With the huge competition in the fitness industry today, quality should always be prioritized if you don’t want to lose your members. No need to worry though—it’s 100% possible for you to save on operational costs while maintaining the highest standards by which you deliver your club’s services. https://www.gymmaster.com/blog/increase-gym-cashflow-from-existing-members/ Mon, 20 Jun 2022 22:17:57 +0000 https://www.gymmaster.com/blog/increase-gym-cashflow-from-existing-members/ Every single entrepreneur’s goal is to generate a positive cash flow. This means that the money coming in should be far greater than what’s going out. In the fitness industry, increasing gym cash flow isn’t only about acquiring new members. There are different ways to do so and one of them is by boosting your business’ revenue per existing member. Gym marketing should never end once a client signs up for a membership. https://www.gymmaster.com/blog/get-members-engaging-in-multiple-areas-of-your-club/ Mon, 20 Jun 2022 22:10:06 +0000 https://www.gymmaster.com/blog/get-members-engaging-in-multiple-areas-of-your-club/ Looking for ways to increase revenue and member retention? Getting your members using multiple amenities in your gym can help. There are many different things that you can offer in your gym besides weights and treadmills. You can start by offering classes like yoga and pilates, and might want to consider investing in a tanning bed or sauna for guests to use. By investing time and energy into creating multiple offers for your members to make use of, you not only increase the value of your gym membership but also increase the potential for per-member earnings. https://www.gymmaster.com/blog/increase-retention-rate-of-sign-ups/ Mon, 20 Jun 2022 21:49:56 +0000 https://www.gymmaster.com/blog/increase-retention-rate-of-sign-ups/ More than 50% of new gym memberships are canceled within the first 6 months. If you’re a gym owner struggling with the retention of new members the 7 tips outlined in this article can help you keep new members around for the long haul. When a new member joins your gym, chances are they are going to continue evaluating your facility, even after they’ve signed the contract You might have made a good enough impression to get them in the door, but then the challenge of keeping them around long-term begins. https://www.gymmaster.com/blog/crossing-the-90-day-barrier/ Thu, 09 Jun 2022 21:56:32 +0000 https://www.gymmaster.com/blog/crossing-the-90-day-barrier/ Acquisition of new gym members is a feat on its own, but keeping them is the real definition of success. Not only that, studies suggest that attracting and acquiring new customers cost about five times more than keeping existing ones. For this reason, a significant amount of your time and effort should be directed toward membership retention. Boosting customer retention efforts should also boost your net income so it’s a no-brainer why you should consider doing so. https://www.gymmaster.com/blog/how-to-motivate-gym-members-to-visit-your-club-more/ Thu, 09 Jun 2022 21:39:03 +0000 https://www.gymmaster.com/blog/how-to-motivate-gym-members-to-visit-your-club-more/ Your gym’s success is driven by member retention. The number of customer visits is a critical means to measure the efficacy of your fitness services. The higher the number of member visits, the higher chance that members will most likely renew their subscription to your club. There are numerous reasons why members suddenly stop visiting your gym business. It may be due to waning motivation, insufficient progress, inadequate gym services, or poor customer service, among many others. https://www.gymmaster.com/blog/creating-an-offer-that-sells-more-memberships/ Tue, 07 Jun 2022 00:50:28 +0000 https://www.gymmaster.com/blog/creating-an-offer-that-sells-more-memberships/ 3 Steps to Creating a Compelling Offer That Sells Gym Memberships Like Hotcakes Struggling to get more gym members and sell memberships? As a gym owner, it’s important to be aware of the needs of your customers, and ways that you can add value to your memberships. If you’re not, you might find that you hit a wall with new clients or can’t get people to stick around long term. https://www.gymmaster.com/blog/hire-right-personal-trainers-get-more-gym-members/ Tue, 07 Jun 2022 00:35:55 +0000 https://www.gymmaster.com/blog/hire-right-personal-trainers-get-more-gym-members/ Without a doubt, trainers are an asset to your gym in more ways than one. Clubs with personal trainers enjoy an 80% retention rate while average gyms only have 75.9%. The one-on-one interaction between trainers and members builds a relationship grounded in motivation and accountability. This will increase the member’s usage of your facilities, essentially boosting membership retention. Having the right personal trainers will not only generate additional cash flow through add-on services but will also provide more value to members. https://www.gymmaster.com/blog/key-communications-every-gym-should-be-sending-to-members/ Tue, 07 Jun 2022 00:16:46 +0000 https://www.gymmaster.com/blog/key-communications-every-gym-should-be-sending-to-members/ It’s no secret that communication plays a vital role in running a fitness enterprise. Since it’s a business that involves direct interaction with clients, regular and effective communication with members can tremendously boost your retention. So if you’re working on growing your gym exponentially, you should master the art of good communication. Knowing what to say and when to send it holds immense power in expanding your service-based enterprise. https://www.gymmaster.com/blog/sales-techniques-to-close-more-gym-leads-and-get-more-members/ Mon, 06 Jun 2022 23:52:44 +0000 https://www.gymmaster.com/blog/sales-techniques-to-close-more-gym-leads-and-get-more-members/ Most gym owners open their doors with the hopes of one day seeing their facility full of people. In order to make this dream a reality you need to be on top of gym sales, and always be on the lookout for new ways to market your club and get new members in the door. Taking on the role of a salesman will only get you so far. It’s important that you are also teaching your sales team new ways to find and close on leads so that you can get more members. https://www.gymmaster.com/blog/growing-your-fitness-club/ Tue, 24 May 2022 22:47:25 +0000 https://www.gymmaster.com/blog/growing-your-fitness-club/ While setting up a fitness club is a big task getting everything in place, growing its membership and profitability is a whole other battle which many gym owners continue to struggle with for most of their tenure. Selling memberships boils down to effective gym marketing and sales, alignment of your offer and marketing material to the interests and desires for the audience. If you’re finding the typical broad brush approach is providing lacklustre performance, try niching down. https://www.gymmaster.com/blog/get-more-members-from-gym-marketing/ Tue, 24 May 2022 21:30:52 +0000 https://www.gymmaster.com/blog/get-more-members-from-gym-marketing/ In a perfect world, we would have a bottomless budget to spend on gym marketing. Although throwing money at paid ads works for some companies, being frugal with your spending and exploring other options to find and convert new leads will pay off in the long run. In this article, we will be discussing 5 different ways for you to spend less time and money getting more gym members. https://www.gymmaster.com/blog/using-membership-management-cut-gym-admin/ Mon, 23 May 2022 22:13:36 +0000 https://www.gymmaster.com/blog/using-membership-management-cut-gym-admin/ For any gym enterprise, one of the best solutions to cutting gym admin is by harnessing the power of membership management software. Interest in the system is rapidly growing due to its productivity-boosting and cost-effective nature. You may be contemplating if you should avail of a membership management system to scale your gym business up and we are here to help you weigh your options. In this article, let’s round up the key benefits of having this software in place. https://www.gymmaster.com/blog/how-to-use-your-existing-members-to-grow-your-gym/ Tue, 17 May 2022 23:56:05 +0000 https://www.gymmaster.com/blog/how-to-use-your-existing-members-to-grow-your-gym/ Everything you need to know about using your existing clients to grow your gym, so you don’t break the bank on paid ads. The most important part of owning successful gym is getting people in the door. Competition between gyms is fierce, and the fitness industry in many areas can be viewed as oversaturated. There are 106,132 gym, health, and fitness clubs in the US as of 2022. This means that if you want to survive, you need to be on top of attracting new clients, and keeping them. https://www.gymmaster.com/blog/gym-debt-collection/ Tue, 17 May 2022 23:48:20 +0000 https://www.gymmaster.com/blog/gym-debt-collection/ While maintaining a gym facility may be challenging, dealing with unpaid membership fees is one of the difficulties of running a successful gym business. While this revenue is crucial to staying in business, you wouldn’t want to harass or strong-arm them during the debt collection process. Therefore, the big question is, how can you easily collect debts from members of your gym without affecting the smooth running of your business, the member experience and their ongoing perceptions of your club? https://www.gymmaster.com/blog/why-gym-automation-is-key-to-scaling-your-business/ Tue, 17 May 2022 23:20:45 +0000 https://www.gymmaster.com/blog/why-gym-automation-is-key-to-scaling-your-business/ Running a gym business is a potentially profitable venture if done right. If you’re already in the gym industry operating your own fitness center, what are your current business objectives? Whether it’s growing your memberships, maximizing earnings per member, increasing profit, or garnering more bookings for classes and trainers, it takes the correct system to help you reach your goals. Now take the time to look back on the previous week. https://www.gymmaster.com/blog/drag-and-drop-gym-scheduling-system/ Sun, 12 Dec 2021 23:32:14 +0000 https://www.gymmaster.com/blog/drag-and-drop-gym-scheduling-system/ The latest release of GymMaster brings new functionality that many users have been looking forward to, the gym scheduling system now has drag and drop functionality. This new improvement offers a streamlined workflow for adding and editing bookings. There is now no need to click into the booking to make these changes, simply click and drag right from your club timetable. Another great benefit of this new update is that it makes it super easy to see other existing bookings when making changes, removing inconveniences of clashing bookings. https://www.gymmaster.com/blog/vaccine-tracking-and-gym-software/ Thu, 07 Oct 2021 20:43:25 +0000 https://www.gymmaster.com/blog/vaccine-tracking-and-gym-software/ As the global COVID-19 vaccination roll out gains momentum, your business may be faced with the challenge of tracking member’s vaccination status. This could be for contact tracing purposes, to control their ability to access your facility, to comply with local COVID restrictions or even just your own company policy. At the request of our clients, we have recently added vaccination recording functionality to your gym software. As part of this feature, you are able to prompt the client with a form to complete verifying that they have received the vaccine, and if needed, you can have them upload a copy of their vaccination passport or any other documentation required. https://www.gymmaster.com/blog/clearing-your-gym-timetable/ Wed, 16 Dec 2020 02:39:16 +0000 https://www.gymmaster.com/blog/clearing-your-gym-timetable/ As another year draws to an end, many gyms will be reducing their staffed hours to give staff holidays for some well-deserved rest. For some clubs, this will mean restricting the time that members can work out, while members from clubs operating on 24/7 access control may only notice a difference if they attend classes or personal trainer sessions. To avoid members making bookings and paying for classes or PT sessions that are not going to be running due to these holidays, we recommend taking the time now to update your club schedule. https://www.gymmaster.com/blog/gym-software-cost-savings/ Thu, 17 Sep 2020 03:22:56 +0000 https://www.gymmaster.com/blog/gym-software-cost-savings/ As in our previous post, 2020 has been a year that has forced numerous fitness clubs to shift to a defensive business strategy or a proactive one that saw them divest into areas which they never previously considered to maintain cash flow during the COVID-19 pandemic. From reducing expenses such as staffing and advertising to taking their fitness classes online and selling “online memberships” to accommodate restrictions imposed by governments, the incredible strain of the virus has forced gym businesses around the world to make difficult decisions to maintain profitability. https://www.gymmaster.com/blog/cutting-costs-with-gym-software/ Thu, 16 Jul 2020 01:09:50 +0000 https://www.gymmaster.com/blog/cutting-costs-with-gym-software/ The COVID-19 pandemic and it’s associated lock-downs and job losses have had numerous impacts on the global economy, which, for many industries has been negative–the fitness industry, unfortunately, falls within this category. The government imposed restrictions, coupled with the fear of contracting the virus has resulted in gyms around the world losing a sizeable amount of income, putting pressure on business owners to find ways to remain open and in the green. https://www.gymmaster.com/blog/gym-competition-ideas/ Wed, 01 Jul 2020 01:49:02 +0000 https://www.gymmaster.com/blog/gym-competition-ideas/ Member engagement is a core antecedent towards improving the rates of retention for gym members, which is highly important to maintaining a profitable gym business given the current climate of the fitness industry being battered by the COVID-19 pandemic, it’s associated lock-downs and economic consequences. For the sake of simplicity, this post will divide the most popular forms of gym competitions into three key categories. This is by no means an exhaustive list, merely just a few ideas to get you going–we recommend putting some thought in yourself to try to design the best competition to suit your way of doing things and the needs of your gym members. https://www.gymmaster.com/blog/gym-marketing-standards/ Wed, 01 Jul 2020 01:34:59 +0000 https://www.gymmaster.com/blog/gym-marketing-standards/ Performance metrics are a core component to measure in the operations of any business, KPIs help keep businesses moving forward and achieving their goals, and gyms are no exception. In this article, we will cover the key perspectives which you should aim to measure the performance of your gym’s marketing. Whether you are marketing to increase your gym membership, or simply maintain the level of members you currently have, setting performance standards are the best way to keep a finger on the pulse of your business. https://www.gymmaster.com/blog/gym-marketing-strategy-differentiation/ Tue, 16 Jun 2020 20:11:24 +0000 https://www.gymmaster.com/blog/gym-marketing-strategy-differentiation/ An unfortunate aspect of running a fitness club, like operating any sort of business (usually) is that it is almost guaranteed that there will be competitors trying to grow alongside you, competing for market share (and profits). It’s basic economics really, as people see businesses making an attractive level of income, more will enter the industry to get their own slice of the pie until a saturation point is reached, at which time the competition will increase substantially as there are only a limited number of customers to share amongst these businesses. https://www.gymmaster.com/blog/custom-printed-tags-branding/ Sun, 14 Jun 2020 21:03:51 +0000 https://www.gymmaster.com/blog/custom-printed-tags-branding/ For some businesses, custom printed key fobs can be seen as an unnecessary expense to use with their 24 hour gym access control system, even if the difference in price is minimal when compared to the grand scheme of things. If you are telling yourself “they’re only small, people won’t even notice” or “I’ll get to it eventually, they’re just not a priority”, then it’s my job to get you on-side with this article. https://www.gymmaster.com/blog/gym-access-control-return-on-investment/ Mon, 08 Jun 2020 21:37:01 +0000 https://www.gymmaster.com/blog/gym-access-control-return-on-investment/ When people think of investments, for many their mind would first go to the stock markets, property or gold. These types of investments can grow your wealth through appreciating in value or by generating income through the likes of dividends or rent payments. There are also investments that can increase your wealth through another means – by reducing your outgoing expenses. This includes making purchases such as solar panels to generate power and cut your power bill, switching over to electric vehicles to reduce fuel costs, or adding insulation to your building to reduce heating expenses. https://www.gymmaster.com/blog/digital-gym-strategy/ Mon, 01 Jun 2020 23:50:38 +0000 https://www.gymmaster.com/blog/digital-gym-strategy/ In recent years improvements have been made to technological infrastructure allowing businesses to reach, interact, and communicate with customers in ways that have never been seen before. In this article, we are going to overview the 5 S’s of adopting a modern, digital strategy into your gym and the benefits which each of these offer your club. Sell Digital technology has given businesses an unprecedented opportunity to advertise and sell products and services (like gym memberships) to customers. https://www.gymmaster.com/blog/increase-gym-member-retention/ Mon, 25 May 2020 23:44:28 +0000 https://www.gymmaster.com/blog/increase-gym-member-retention/ When it comes to running a fitness club one of the most important metrics for owners and staff to monitor should be the rate of member churn. During times such as these, with a pandemic running its course and it’s associated economic impacts hurting the wallets of potential gym members, the number of new sign-ups has taken a hit in many countries around the world. As this rate of acquisition decreases, even higher importance is placed upon the retention of existing customers to ensure your club can maintain its level of income. https://www.gymmaster.com/blog/reopening-your-gym/ Fri, 15 May 2020 01:15:04 +0000 https://www.gymmaster.com/blog/reopening-your-gym/ Gyms around the world have already begun the process of reopening their doors after the lockdown period imposed to reduce the transmission of the COVID-19 virus. After having weeks or months away from their regular workout regime, many gym-goers are itching to get back into the gym. However, before you take your memberships off hold and open your doors again, there are some best practices to follow with your gym management system to ensure the process is as seamless and painless as possible. https://www.gymmaster.com/blog/why-24-7-gym-access-control/ Wed, 13 May 2020 19:44:29 +0000 https://www.gymmaster.com/blog/why-24-7-gym-access-control/ What is 24/7 door access control? Chances are, if you are a gym owner or anyone familiar with the fitness industry, you have been aware of a 24 hour gym and how they operate. Whether it be through going for a workout or working in one, most gym members now will have experienced or heard from a friend about gyms that enable you to work out at any time of the day by swiping an access control key fob at the door to gain access to the club. https://www.gymmaster.com/blog/contact-tracing-covid-19/ Tue, 12 May 2020 23:20:11 +0000 https://www.gymmaster.com/blog/contact-tracing-covid-19/ With countries around the world beginning to open up their economies again many are taking measures to reduce the possibility of another wave of COVID-19 cases. One common measure for this, if the country has managed to reduce cases to a manageable number is through the use of contact tracing. Contact tracing at your gym is essentially the process of reaching out to all potential contacts of a member who has been identified as a positive COVID-19 case to inform them of the possibility they may be infected, have them tested and isolate them to prevent further spread of the virus. https://www.gymmaster.com/blog/customer-service-importance/ Mon, 11 May 2020 20:08:48 +0000 https://www.gymmaster.com/blog/customer-service-importance/ Customer service has earned a reputation for being a fickle industry to work within, your day can be greatly affected by interactions with customers, whether they be positive, or negative. However, this goes both ways. Perceived service quality is a major contributor to customer satisfaction, member retention, and is a powerful antecedent towards word of mouth behavior–the most powerful channel for advertising your business, which greatly influences long term success. https://www.gymmaster.com/blog/integration-spotlight-fitmetrix/ Sun, 10 May 2020 22:20:30 +0000 https://www.gymmaster.com/blog/integration-spotlight-fitmetrix/ For many, the prospect of working out at a high intensity may seem daunting–especially if they are currently unfit and trying to get into shape. Getting into a consistent workout routine takes a degree of commitment and persistence, a large barrier to this which causes many to fail is that people find working out as more of a chore than a fun experience. However, there are ways your club can use technology to assist you with this, that can not only help members get into and stick to a workout routine, but also differentiate your club from competitors also aiming to achieve the same task. https://www.gymmaster.com/blog/integration-spotlight-egym/ Thu, 07 May 2020 22:11:14 +0000 https://www.gymmaster.com/blog/integration-spotlight-egym/ Seeing measurable results is a major determinant of how motivated a member is to work out, and subsequently, it influences their likelihood of remaining a member at your club. Therefore, providing members with the ability to measure their progress over time is a valuable tool to keeping them members engaged with your club. EGYM makes the use of internet connected workout machines and their fitness apps to allow members to track progress and compare results against goals, either set by themselves or personal trainers. https://www.gymmaster.com/blog/maintaining-staff-morale/ Tue, 05 May 2020 20:07:45 +0000 https://www.gymmaster.com/blog/maintaining-staff-morale/ During stressful times, such as those facing the world as a result of the COVID-19 pandemic and its resulting economic impacts, it is important to maintain morale amongst both staff and members. Maintaining morale is a valuable measure to maintaining the mental health of your club’s stakeholders when their jobs, health and workout routine become uncertain. In this article, we will cover some initiatives which can assist you in maintaining a positive morale amongst staff and members. https://www.gymmaster.com/blog/regular-gym-report-emails/ Tue, 05 May 2020 01:41:51 +0000 https://www.gymmaster.com/blog/regular-gym-report-emails/ Keeping up to date on what’s happening around your club is an important part of running a fitness business successfully. Gym reporting is a great way to keep your finger on the pulse of how your club is performing and using this regularly ensures you can pick up on potential issues as they arise and they become a problem. Being in-tune with club performance using data available in your gym management system can also help identify strengths and weaknesses for your business, helping you identify what areas should have resources focussed upon them. https://www.gymmaster.com/blog/crediting-members-unused-time/ Fri, 01 May 2020 19:01:21 +0000 https://www.gymmaster.com/blog/crediting-members-unused-time/ If you run your club’s memberships on a prepay basis and are forced to close your doors for an extended period of time—such as during an emergency, it may be appropriate to credit members with the remaining time on their membership. Doing so can be beneficial towards their goodwill and loyalty towards your club, as they may feel that continuing to pay for your facility after it shutting for something outside their control is unfair (or in some cases, illegal). https://www.gymmaster.com/blog/integration-spotlight-mywellness/ Thu, 30 Apr 2020 19:03:30 +0000 https://www.gymmaster.com/blog/integration-spotlight-mywellness/ MyWellness is a fitness software system created by Technogym, which is designed to make going to the gym more technological and enjoyable. MyWellness provides members with a personal account that can be used to login to Technogym equipment. This account gives the member quick and easy access to their personal accounts such as Netflix, Facebook, and allows them to play games. The system can also be used to track their progress towards goals and view their performance in real-time. https://www.gymmaster.com/blog/post-lockdown-gym-marketing/ Wed, 29 Apr 2020 16:18:58 +0000 https://www.gymmaster.com/blog/post-lockdown-gym-marketing/ As countries around the world are working to regain control from the COVID-19 pandemic, some are already beginning to relax restrictions imposed upon businesses to help reduce the economic impact of this virus and begin the process of returning to some form of normality. While the thought of returning to business, as usual, is sure to be an exciting prospect for club owners, after such a disruptive and widespread event as this pandemic, people have received a shock to the system. https://www.gymmaster.com/blog/using-gym-vouchers-for-cashflow/ Tue, 28 Apr 2020 18:58:07 +0000 https://www.gymmaster.com/blog/using-gym-vouchers-for-cashflow/ Gift cards are a pre-purchase of club credit which can be given to friends or family or kept by the member to use at a later date. This makes offering gift cards not only a great way to encourage product sales amongst your members, but also a useful tool for conjuring up some additional income should your business find itself in a position of financial hardship. For example, if you are strapped for cash and need the business needs a quick income injection, you could offer a limited-time discount on a gift voucher for your gym through your gym management software. https://www.gymmaster.com/blog/reduce-risk-working-from-home/ Wed, 22 Apr 2020 01:54:17 +0000 https://www.gymmaster.com/blog/reduce-risk-working-from-home/ Given the restrictions put in place by governments around the world to slow the spread of the COVID-19 pandemic, more and more people are being forced to shift their business operations off-site to their homes. Fitness club owners are no exception, and with GymMaster being a cloud-based gym management systemthis process is seamless and easy as the platform is device responsive allowing access to the system from any web-capable phone, tablet or computer. https://www.gymmaster.com/blog/two-factor-authentication/ Wed, 22 Apr 2020 01:23:58 +0000 https://www.gymmaster.com/blog/two-factor-authentication/ As with any form of business software responsible for storing sensitive information, such as a client’s personal details and contact information, measures should be undertaken to ensure the security of your club management software so that only those who have permission are able to access the system. Not only for legal and insurance reasons but also for the safety of your members. GymMaster has a host of security features included to keep the data of your business and its members safe. https://www.gymmaster.com/blog/ip-whitelist-setup/ Wed, 22 Apr 2020 01:01:34 +0000 https://www.gymmaster.com/blog/ip-whitelist-setup/ The security of sensitive information stored within your cloud-based gym management software is of the highest importance to us, and given potential consequences of a breach–it should be for you too. Unauthorized individuals gaining access to the sensitive information about your business or its members stored within your system can not only lead to upset members leaving your facility and telling their friends not to join, but also legal issues as well. https://www.gymmaster.com/blog/gym-website-online-signups-guide/ Thu, 16 Apr 2020 23:39:41 +0000 https://www.gymmaster.com/blog/gym-website-online-signups-guide/ With the rise of internet technology, the ways in which businesses are marketing themselves to their audience has changed drastically, and gyms are no exception. Shifting from a focus on print, television and radio, more and more fitness clubs are now turning to setting up a gym website for getting their brand out there and in front of potential members. Whether you are advertising on social media, google ads, online review platforms or your local online community noticeboard - the best practise is usually to provide a link to your website. https://www.gymmaster.com/blog/zoom-integration/ Wed, 15 Apr 2020 18:46:22 +0000 https://www.gymmaster.com/blog/zoom-integration/ If you have been on the internet or even watching the news recently, there’s a good chance you have heard of Zoom. Zoom is an enterprise video communications system currently helping millions of organizations around the world transition to home-based operations–and is now GymMaster’s most recent integration. Set up this integration to live stream fitness classes and events to a group of members, or conduct face-to-face meetings for personal trainer appointments or client consultations. https://www.gymmaster.com/blog/gym-marketing-branding/ Tue, 14 Apr 2020 20:29:21 +0000 https://www.gymmaster.com/blog/gym-marketing-branding/ Clear, consistent branding is key to creating a strong image for your gym business by ensuring that your customers understand who you are and what you stand for. Failure to do so can leave people confused about how to perceive your club and result in a lower number of members signing up for your gym. Branding is more than just having a logo above your door and at the top of your website. https://www.gymmaster.com/blog/encouraging-pt-use-getting-bookings/ Fri, 10 Apr 2020 21:32:39 +0000 https://www.gymmaster.com/blog/encouraging-pt-use-getting-bookings/ Following on from our previous article covering issues for clubs to overcome when aiming to encourage new members into using personal trainers more often, this post is intended to assist you in addressing and protecting yourself against these to get more personal training bookings. We would like to re-iterate that the information was gained through informal interviews conducted upon a small sample of new gym members–this list is by no means exhaustive and for the best results we recommend facilitating similar conversations with members at your own club. https://www.gymmaster.com/blog/encouraging-pt-use-issues-to-overcome/ Thu, 09 Apr 2020 21:11:24 +0000 https://www.gymmaster.com/blog/encouraging-pt-use-issues-to-overcome/ New gym members are some of the most vulnerable and high risk members any fitness club can have. Firstly, they usually don’t know what they’re doing, which can lead to damage to themselves or your equipment. They also have a drastically higher turnover rate in their first few months of subscribing to your gym, either because of the aforementioned risk of injury, the lack of results they see from being ineffective in their workout and also just their inability to get into a strong workout routine. https://www.gymmaster.com/blog/gym-welcome-packs/ Wed, 08 Apr 2020 22:17:27 +0000 https://www.gymmaster.com/blog/gym-welcome-packs/ First impressions are everything. The initial interaction that any gym member has with their new facility can set the tone for how they perceive the business and use your club for the rest of the time they remain a member. As such, it’s safe to assume there’s no more important time to make them feel like they are a valued member of your brand community or to introduce them to all of your facility’s amenities. https://www.gymmaster.com/blog/tools-for-starting-a-gym/ Tue, 07 Apr 2020 20:04:35 +0000 https://www.gymmaster.com/blog/tools-for-starting-a-gym/ Are you considering quitting your job and opening your own gym? Whether you are starting a gym from scratch or looking at buying into one of the most established and reputable gym franchises, this list of essential gym business tools will help make your life easier in getting into the fitness industry and help keep your gym startup costs at a minimum. Essential tools for opening your own gym business Before we get started, it’s important to note that some of the tools in this list may have a bit of a learning curve that could require a bit of time investment to be used effectively for your business. https://www.gymmaster.com/blog/best-membership-management-system-2020/ Mon, 06 Apr 2020 19:15:46 +0000 https://www.gymmaster.com/blog/best-membership-management-system-2020/ A member management system is described as a system that enables communities, associations, clubs or other membership-based businesses to store, manage and track member information through an organized database. It should allow communication with members, facilitate renewals, events and collect fees. Essentially, a membership management system allows you to manage all your members in one place and effectively meet their demands and needs, whilst making it a lot easier on yourself, avoiding a lot of unnecessary manual work. https://www.gymmaster.com/blog/increasing-class-attendance/ Thu, 02 Apr 2020 20:18:27 +0000 https://www.gymmaster.com/blog/increasing-class-attendance/ It can be a delicate balance keeping the ideal amount of members in each of your classes. Too many leads to waitlists and people sitting stressed at computers refreshing the page and waiting for them to become available for booking online, but too few can lead to a gym timetable full of empty classes, wasting trainer time and club resources. Obviously it’s better to have attending, highly enthusiastic members than it is to have empty classes and disengaged members not using your facility. https://www.gymmaster.com/blog/opening-a-gym-presale-memberships/ Wed, 01 Apr 2020 19:25:27 +0000 https://www.gymmaster.com/blog/opening-a-gym-presale-memberships/ Pre-sales are a great way to gain as many members as possible prior to your gym opening date. This way, you’ll already have a decent member following from the get-go, joining you on your new journey. Providing some different presale options is very important for new businesses, as it entices people to join up. Some facilities offer large discounts or tiered discounts depending on how early they choose to sign up. https://www.gymmaster.com/blog/new-member-onboarding-best-practices/ Mon, 30 Mar 2020 19:43:56 +0000 https://www.gymmaster.com/blog/new-member-onboarding-best-practices/ As mentioned in a number of our previous posts, getting new members to stick around can be a difficult task for even the most organized gym owner. Lack of a strong workout routine, limited motivation and a higher risk of injury all can lead to insignificant results and a higher rate of turnover. Keeping a current customer is up to 5x cheaper than acquiring a new one from scratch, which is why you should be taking every measure possible to keep your members for longer. https://www.gymmaster.com/blog/using-shared-memberships/ Sun, 29 Mar 2020 21:33:59 +0000 https://www.gymmaster.com/blog/using-shared-memberships/ The option for Family memberships is quite a popular feature for GymMaster users. This allows your members to share their memberships with friends and family, and often make it cheaper for them too. For example, a standard membership may cost them $50 per month. However, a joint membership may be $75 per month. Therefore, working out cheaper per person, and essentially saving the couple $25 per month. This can often be seen as an incentive for more couples and families to join, due to the lower fees they would pay. https://www.gymmaster.com/blog/sending-bulk-gym-emails/ Sat, 28 Mar 2020 23:09:12 +0000 https://www.gymmaster.com/blog/sending-bulk-gym-emails/ Sending emails to your members is a great way to keep them in the loop with the happenings around your club and inform them of upcoming changes. Sending emails individually through your regular provider such as Gmail or Hotmail will make this a tedious task, especially if you are sending the message to a long list of recipients. This is why many clubs use gym management tools to send an email to a bulk list of members. https://www.gymmaster.com/blog/leaving-a-gym-franchise/ Thu, 26 Mar 2020 22:52:16 +0000 https://www.gymmaster.com/blog/leaving-a-gym-franchise/ Leaving a gym franchise can be a leap-of-faith which can make or break a business and its reputation. Going out on your own has its benefits, but also a sizeable set of risks. “Will my members stay if I leave the franchise?” “Can I compete with the nearby clubs without the backing of my franchise?” with questions like these hanging over you it’s not much wonder that it’s one of the most stressful decisions for a gym owner to make. https://www.gymmaster.com/blog/gym-community-covid19/ Wed, 25 Mar 2020 22:48:20 +0000 https://www.gymmaster.com/blog/gym-community-covid19/ With few options available to operate as normal for a gym owner at the moment and not much else you can do if you are at home on lockdown, this is the time to become a leader and a pillar of your gym community and become a social media expert. It doesn’t matter if you are a “computer” person or not, or whether you have a firm dislike for platforms such as Facebook. https://www.gymmaster.com/blog/limiting-access-to-only-with-bookings/ Tue, 24 Mar 2020 23:00:48 +0000 https://www.gymmaster.com/blog/limiting-access-to-only-with-bookings/ With COVID-19 being at the forefront of everyone’s minds we’ve been reviewing additional set-up options that might be worth considering if your business runs on the GymMaster gym management system. Please note these suggestions are only for gym management looking to be cautious during this period and any and all government closure recommendations should be followed. However, for those clients where these measures aren’t in effect or for those who may have them lifted in the future, the following set-up options may be of use. https://www.gymmaster.com/blog/remote-access-gym-management-software/ Tue, 24 Mar 2020 00:00:09 +0000 https://www.gymmaster.com/blog/remote-access-gym-management-software/ Given the rapid spread of COVID-19, governments around the world have begun putting entire cities into lockdown to slow the spread and reduce the strain which the virus is placing upon medical services. This has resulted in around a billion people around the world being confined to their homes, with many of these people continuing to complete their daily tasks through working remotely. While this shift to working from home is generally more suited to those working from a computer, such as designers, developers or writers, the right cloud-based gym management system can allow your club to take a more hands-off approach to dealing with clients during the pandemic to assist in providing a safe working environment for staff. https://www.gymmaster.com/blog/under-utilized-gym-management-tools/ Mon, 23 Mar 2020 00:56:24 +0000 https://www.gymmaster.com/blog/under-utilized-gym-management-tools/ Signing up to an all-in-one gym management system offers a host of valuable tools to be used during the management and daily operations of running your fitness club. Certain tools you may use daily, such as the 24/7 gym access control, automated billing and membership management functionality, while others you might only use on a weekly or monthly basis–such as your gym reporting and KPIs. Since there is such a long list of functionality offered by a comprehensive gym management system, during the learning process many gym owners opt to focus upon the key features being used regularly and never get around to looking at the others on-offer. https://www.gymmaster.com/blog/covid-19-keeping-members-in-the-workout-routine-during-a-lockdown/ Fri, 20 Mar 2020 01:58:23 +0000 https://www.gymmaster.com/blog/covid-19-keeping-members-in-the-workout-routine-during-a-lockdown/ Keeping members in their normal workout routine at your club may not be possible, safe, or even legal in some situations during the current COVID-19 pandemic. However, a benefit of this event occurring during the digital age is that your club can still be involved with, and even encouraging them to work out at home. This might sound like a counterproductive initiative for a facility that is focussed upon gaining income through facilitating workouts using equipment in the club, but there are a number of benefits to this. https://www.gymmaster.com/blog/preparing-for-covid-19-worldwide-stats-1/ Thu, 19 Mar 2020 03:07:21 +0000 https://www.gymmaster.com/blog/preparing-for-covid-19-worldwide-stats-1/ Many clubs around the world are already beginning to feel the effects of the circulating COVID-19 pandemic, even those which haven’t directly been impacted by the virus and given the amount of media coverage and public interest that this topic is receiving, it is of no surprise. Currently, this event appears to still be in its infancy, and while it is hard to predict what the coming months might bring for your gym, we are crunching the data to provide you with the best information on what is happening to fitness facilities facing this virus around the world. https://www.gymmaster.com/blog/running-fitness-classes-remotely/ Thu, 19 Mar 2020 02:02:32 +0000 https://www.gymmaster.com/blog/running-fitness-classes-remotely/ Fitness classes can continue to be run through the use of a streaming service. Prior to the outbreak, streaming services were already very popular amongst the gaming and social media influencer communities. However, as regions around the world are being put into lock-down to help slow the spread of the virus, streaming services are being adopted into the daily operations of many other sectors to keep people connected–such as education providers. https://www.gymmaster.com/blog/covid-19-faq/ Tue, 17 Mar 2020 00:27:24 +0000 https://www.gymmaster.com/blog/covid-19-faq/ By now, all clients should have received an email regarding how GymMaster will be handling the current coronavirus pandemic and can assist their business. Our support staff has started receiving queries and concerns regarding the topic, we have put together this guide to our most frequently asked questions to assist you and your business during this time - as always, if you find you have queries unanswered by this list, be sure to get in touch with support for clarification. https://www.gymmaster.com/blog/top-membership-management-software-2020-ranking/ Sun, 15 Mar 2020 22:25:07 +0000 https://www.gymmaster.com/blog/top-membership-management-software-2020-ranking/ GymMaster has ranked well in the recent report ‘Top 20 Membership Management Software’ released by Capterra, which assessed these platforms based upon verified review ratings and search volume across the Gartner Network. The Gartner Network is a renowned review site collective which is the largest network of review sites servicing the software industry, hosting a platform for customers of thousands of business software systems to share their reviews with others. https://www.gymmaster.com/blog/top-gym-management-software-2020/ Thu, 12 Mar 2020 21:56:11 +0000 https://www.gymmaster.com/blog/top-gym-management-software-2020/ Over the last decade, there has been a number of improvements to the way a fitness club is managed, organized and marketed–a major development leading to this shift is the conception of cloud-based gym management software, which is an essential tool for gym owners operating in 2020 to stay competitive. A cloud-based software platform is any which stores data at an external server or multiple servers which can then be accessed by the user through the internet at any time. https://www.gymmaster.com/blog/mailchimp-integration-setup/ Tue, 10 Mar 2020 00:48:42 +0000 https://www.gymmaster.com/blog/mailchimp-integration-setup/ If you use Mailchimp to send bulk emails and manage your gym’s email marketing from, you can now link this with GymMaster to automatically pull members from a suitable GymMaster report into Mailchimp. Member information such as their name, phone number, mailing address, email address, birthday and email subscription status will be available to use within Mailchimp. This article will walk you through the process of setting up this integration between the two platforms with just a few easy steps. https://www.gymmaster.com/blog/mailchimp-integration/ Tue, 10 Mar 2020 00:48:18 +0000 https://www.gymmaster.com/blog/mailchimp-integration/ If you have been involved with marketing or customer communications over recent years, there’s a good chance you may have heard of Mailchimp. Mailchimp is a widely used online platform allowing businesses to create, send, automate and track the performance of their email marketing campaigns that has also recently moved into the field of surveys and website creation tools. Mailchimp users import lists of emails into the system which can be used for sending bulk emails. https://www.gymmaster.com/blog/gym-enterprise-software-setups/ Fri, 06 Mar 2020 01:13:07 +0000 https://www.gymmaster.com/blog/gym-enterprise-software-setups/ If your fitness business operates multiple facilities there are a few things to consider when choosing the right setup for your gym enterprise software. If you are a new club signing up with GymMaster, or an existing GymMaster client adding additional locations to your system, there are two overall setup options offering their own benefits and drawbacks to your business–these setups are referred to as “Cross-Site” and “Multi-Site”. Both of these gym system setups can allow members to access clubs in multiple locations with their key tags if you use 24/7 gym access control. https://www.gymmaster.com/blog/prospecting-best-practices/ Thu, 20 Feb 2020 00:28:48 +0000 https://www.gymmaster.com/blog/prospecting-best-practices/ For any health or fitness club, improving the process of acquiring new members is paramount to achieving a solid membership base and ensuring the bills are covered. In this article, we will go over a few best practices for how you should be using the GymMaster gym management software in your prospecting process to convert more leads into active gym members at your club, both from the perspective of frontline staff and club management. https://www.gymmaster.com/blog/quick-sign-up-button/ Thu, 06 Feb 2020 23:14:56 +0000 https://www.gymmaster.com/blog/quick-sign-up-button/ Recently, you might have noticed a new QR code-shaped button added to the top navigation of GymMaster - the quick sign up button. If you were wondering what this is or how to use it but just haven’t had a chance to have a look around (or simply hadn’t noticed it yet) this post is for you. Let’s face it, some people are busy and don’t have time to spend answering 20 questions to sign up to your gym - for many members, the sign up process would be easier if they could fill in the information themselves. https://www.gymmaster.com/blog/custom-text-fields-vs-labels/ Sun, 26 Jan 2020 22:28:00 +0000 https://www.gymmaster.com/blog/custom-text-fields-vs-labels/ Labels are custom user-defined tags that can be applied to a member’s profile that can be used as an identifier when filtering the find-member page or your gym reporting. Learn what labels are and how they can be used here. If you are familiar with GymMaster’s Custom Text Fields, you may see the similarity between these and Labels. Like Labels, Custom Text Fields can also be used to store custom information about a member on their profile, however, there are a few scenarios where you would benefit from using labels over custom text fields (and vice versa). https://www.gymmaster.com/blog/introducing-labels/ Wed, 15 Jan 2020 02:40:39 +0000 https://www.gymmaster.com/blog/introducing-labels/ Our clients asked, and we listened. Introducing the newest addition to GymMaster’s feature list, Labels. Labels are custom user-defined tags that can be applied to a gym member’s profile that can be used as an identifier when filtering reports or the find-member page. For example, you might like to create tags of different interests so if a prospect visits your club to enquire about a membership is a powerlifter, you might like to apply a “Powerlifter” label to their profile in GymMaster. https://www.gymmaster.com/blog/sell-more-gym-products/ Fri, 20 Dec 2019 00:20:51 +0000 https://www.gymmaster.com/blog/sell-more-gym-products/ Selling gym products, such as supplements and club merchandise can result in a sizeable amount of secondary income for your business. Failing to sell these products can result in them sitting on your shelves after a long period of time can result in them becoming old, out-of-date and a waste of valuable club real estate which could be used elsewhere. Problems such as those mentioned above highlight the importance of following these best practices for selling products at your gym. https://www.gymmaster.com/blog/key-default-gym-management-reports/ Thu, 12 Dec 2019 22:13:27 +0000 https://www.gymmaster.com/blog/key-default-gym-management-reports/ To run a fitness club (or any form of business) it is important to have accurate and reliable information to base your business decisions upon. For many gym businesses, collecting and accessing this data used to be a tedious process of analyzing a host of spreadsheets and accounting records. Luckily for clubs today, there are gym management systems that automatically collect and present this information in a convenient and easy to understand way. https://www.gymmaster.com/blog/choosing-membership-management-platform/ Thu, 05 Dec 2019 00:22:57 +0000 https://www.gymmaster.com/blog/choosing-membership-management-platform/ Signing up for a gym membership often requires a large amount of information from a new member, from personal details and emergency contact information and everything in between. A good gym membership management system not only securely stores this information so that it’s readily available whenever the club may need it, but it also provides the business with helpful insights, reports, automation, and member retention tools as well. https://www.gymmaster.com/blog/awards-nov2019/ Thu, 28 Nov 2019 00:06:14 +0000 https://www.gymmaster.com/blog/awards-nov2019/ We are proud to announce that GymMaster has recently gained three amazing awards for club management software business to receive from two of the most popular and highly trusted B2B software review platforms - FinancesOnline and SoftwareWorld. These are FinancesOnline’s “Rising Star” and “Premium Usability” awards, as well as the “Top Rated Club Management Software” award from SoftwareWorld. Finances Online Rising Star Award Finances Online Premium Usability Award https://www.gymmaster.com/blog/choosing-club-management-software/ Thu, 21 Nov 2019 22:34:22 +0000 https://www.gymmaster.com/blog/choosing-club-management-software/ Several club types have risen and gained popularity over the years. Whether leisure-based or health-inspired these clubs allow people to find a community of like-minded individuals. In particular, the International Health Racquet and Sportsclub Association (IHRSA) released a report that 1 in 5 Americans belong to a health club. This statistic means that there are millions of customers that walk into only 40,000 gyms and health clubs. As a business owner of a gym, this statistic could either alarm or excite you - depending on how organized your business is. https://www.gymmaster.com/blog/gym-email-marketing-planning-campaigns/ Thu, 31 Oct 2019 21:08:57 +0000 https://www.gymmaster.com/blog/gym-email-marketing-planning-campaigns/ The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase member engagement, build a stronger club community and inform key stakeholders on the happenings around the club to improve client-club relationships. When carried out effectively, the cost-effectiveness and notable benefits of having a strong email strategy can rival those of many of today’s most popular marketing platforms - from social media and influencers to traditional print media. https://www.gymmaster.com/blog/writing-effective-gym-email-content/ Tue, 29 Oct 2019 22:08:53 +0000 https://www.gymmaster.com/blog/writing-effective-gym-email-content/ Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of your audience to ensure you gain the attention and interest necessary to get them to follow through with your desired action (your goal). Writing an effective email for your member depends heavily on the goal you are aiming to achieve and the audience you are targeting. https://www.gymmaster.com/blog/creating-automated-gym-emails/ Mon, 28 Oct 2019 23:36:26 +0000 https://www.gymmaster.com/blog/creating-automated-gym-emails/ Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button - or without your involvement at all, through the use of automatically triggered emails. The system also keeps track of what each of your members are being sent within the communications tab of the members page allowing you to easily see all email contact to your members directly within the software. https://www.gymmaster.com/blog/sleeping-gym-members/ Wed, 16 Oct 2019 21:25:47 +0000 https://www.gymmaster.com/blog/sleeping-gym-members/ People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue - but for others, these sleepers are just clients who are a few steps away from canceling the membership. For example, if your facility is going down the route of offering low-cost memberships and high quantity of members, then sleeping members might not be a particularly bad thing. https://www.gymmaster.com/blog/changes-to-membership-holds/ Thu, 10 Oct 2019 03:57:44 +0000 https://www.gymmaster.com/blog/changes-to-membership-holds/ The accounts tab of the member profile change has seen an update to how it displays holds so that it doesn’t retroactively alter historic financial records. Previously, if a hold was retroactively entered into the system, GymMaster would change the financial details of past membership charges. This raises a number of issues when it comes to the accuracy of reporting and accounting practices. To address these issues, the new accounting rules mean the system will instead use credit notes to adjust the charge as of today (refer to images 1 & 2). https://www.gymmaster.com/blog/tracking-member-experience/ Wed, 02 Oct 2019 21:57:29 +0000 https://www.gymmaster.com/blog/tracking-member-experience/ The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct impacts on visit frequency, retention, profitability, and word of mouth along with a host of others. A problem many gyms are confronted with is measuring and understanding the customer experience they provide their members for making informed business decisions and improvements at their club. https://www.gymmaster.com/blog/lead-management-tips-prospecting-for-success-grow-your-membership-numbers/ Mon, 30 Sep 2019 21:24:53 +0000 https://www.gymmaster.com/blog/lead-management-tips-prospecting-for-success-grow-your-membership-numbers/ Running a successful business requires many things but the bare minimum is a revenue stream and this means sales. There is a wide range of ways to improve your sales but today we’re going to cover Prospect and Lead management. There are 3 main forms of prospects inquiries. Walk-Ins, Phone Calls and Web Enquiries (emails, forms, etc.) Walk-ins and call-ins present the simplest path to conversion as these individuals have taken the time to reach out to you directly and thus have a fairly high interest in your services. https://www.gymmaster.com/blog/automated-billing-frequencies/ Sun, 01 Sep 2019 22:49:36 +0000 https://www.gymmaster.com/blog/automated-billing-frequencies/ Choosing the right billing frequency for your members made easy! As a membership management platform, GymMaster offers clubs a reliable and easy-to-use automated billing feature. This means that clubs can automatically send paperless billing charges to members for their club subscription without any administrative intervention necessary. However, not everyone gets paid Monthly, nor wishes to pay Monthly. GymMaster allows you to give your future members multiple billing options, whether it be Weekly, Monthly, Quarterly, One-off payments and more. https://www.gymmaster.com/blog/check-in-with-member-app/ Wed, 28 Aug 2019 01:08:13 +0000 https://www.gymmaster.com/blog/check-in-with-member-app/ Whether your gym charges members to attend it’s fitness classes, your classes have a limited number of seats that requires your members to book in advance or you might just like to keep track of class attendance to see which are most popular. Getting members to check-in can be a pain for your members which detracts from their experience with your club. Using a gym check-in system typically requires hardware such as unique cards or access control key tags for members as well as barcode scanners or gym RFID readers. https://www.gymmaster.com/blog/get-more-gym-members-with-word-of-mouth/ Mon, 26 Aug 2019 23:59:38 +0000 https://www.gymmaster.com/blog/get-more-gym-members-with-word-of-mouth/ Gaining a strong membership base is one of the areas which can be the cause of a large amount of stress for many gym owners. Finding the right channels to market your club can be tedious, expensive and require a large amount of trial and error. One area which is consistently the most reliable, cost-effective and most credible way for a new prospect to hear about your club is through word of mouth. https://www.gymmaster.com/blog/get-more-gym-members-conversion-rates/ Sun, 18 Aug 2019 23:18:06 +0000 https://www.gymmaster.com/blog/get-more-gym-members-conversion-rates/ A common problem for many gyms, especially newer ones, is establishing and maintaining a large enough membership base to cover operating costs. To achieve and maintain the optimal amount of members for a club there are two key aspects of the member lifecycle which require the most attention - acquisition, and retention. In this article, we will focus on the acquisition phase of the lifecycle - specifically how to increase and optimize the process of converting leads into new members so you can get more out of your advertising dollars and ultimately get more gym members. https://www.gymmaster.com/blog/gym-marketing-ideas-over-holidays/ Mon, 12 Aug 2019 06:19:17 +0000 https://www.gymmaster.com/blog/gym-marketing-ideas-over-holidays/ Gyms have always had a love-hate relationship with public holidays - while they can be a distraction for current members from their workout routines, they can also be a strong motivator or even a trigger motivating new members to sign up. Some members struggle to keep on track with their workout routine over the holidays. Distractions are everywhere, family are home from work or if they’re one of the lucky ones going away on vacation they might struggle to find the time to get their workout in. https://www.gymmaster.com/blog/eco-gym/ Mon, 05 Aug 2019 01:11:47 +0000 https://www.gymmaster.com/blog/eco-gym/ In recent years environmentalism (otherwise known as being ‘green’) has become a rapidly growing area of interest for both customers and businesses across a broad range of industries - from hospitality to transportation and everything in between. This is largely due to the increased awareness and guilt consumers are experiencing when they hear about the impact their actions are having on their surrounding environment. You can do your part in becoming a green fitness club or ‘eco gym’ - these are clubs which take into consideration the environmental impact of all aspects of running their gym - from the soaps they use in their bathrooms, the way they wash their complementary towels and even the suppliers they source their equipment and supplements from. https://www.gymmaster.com/blog/top-fitness-trends-2019/ Wed, 31 Jul 2019 11:30:10 +0000 https://www.gymmaster.com/blog/top-fitness-trends-2019/ The ACSM’s health and fitness journal has recently conducted their annual survey of over 2,000 health and fitness professionals on what they believe will be the top fitness trends around the world in 2019. This survey asks the industry leaders to rank 39 possible trends in 2019 on a 1 to 10 scale from least likely to be a trend to most likely. For some, there has been a number of unexpected changes in the top spots of this year’s list of gym trends. https://www.gymmaster.com/blog/silver-sneakers/ Mon, 01 Jul 2019 00:24:40 +0000 https://www.gymmaster.com/blog/silver-sneakers/ The Silver Sneakers program is an initiative encouraging physical activity from older adults to better maintain their health - it is an American program, however there may be other similar initiatives in other countries if you live outside of the US. Silver sneakers sponsors a host of social and physical activities - including fitness classes and gym memberships. There are a number of benefits for offering or accommodating the Silver Sneakers program within your gym. https://www.gymmaster.com/blog/gym-billing-management-tools/ Tue, 25 Jun 2019 01:41:32 +0000 https://www.gymmaster.com/blog/gym-billing-management-tools/ As your club grows, keeping on top of billing can become a tedious and time consuming task for you and your gym’s staff if you don’t have efficient systems in place. However, this is a highly important area of business for gym owners to focus upon. For all GymMaster clients we offer a host of reporting and tools simplifying this process and allowing you to run your club more efficiently. We have covered some of our favorites below. https://www.gymmaster.com/blog/shared-membership-changes/ Tue, 28 May 2019 03:37:55 +0000 https://www.gymmaster.com/blog/shared-membership-changes/ Shared memberships allow one membership to be shared between multiple members. For example, this means your club may charge a set rate for a family to join without setting up individual memberships and allowing multiple secondary members to gain its benefits. If your club has been using shared memberships, there has recently been a few changes made to how GymMaster handles these. Don’t worry, you aren’t going to have to make any adjustments yourself - these changes will be retroactively applied to the accounts you have already set up, however it’s important to be aware of these changes and how they may benefit your members and club. https://www.gymmaster.com/blog/facebook-pixel-integration/ Wed, 22 May 2019 20:44:21 +0000 https://www.gymmaster.com/blog/facebook-pixel-integration/ Leads captured within the GymMaster member portal which have been generated from Facebook & Instagram can now be tracked and attributed to your efforts on social media with the new ability to install the Facebook pixel in GymMaster. You can determine which posts or ad campaigns are performing best for your gym and view user behaviour through the member portal from Facebook Analytics or Ads Manager, allowing you to adjust your club’s marketing efforts to be more efficient, effective and profitable. https://www.gymmaster.com/blog/gym-tailgating-system/ Mon, 20 May 2019 09:40:40 +0000 https://www.gymmaster.com/blog/gym-tailgating-system/ Non-members attempting to sneak in for a workout goes hand-in-hand with charging for memberships. Tailgating is a solution for clubs having issues with unwelcome visitors finding their way into the club by following members. Whether it’s a current member inviting their friends in for a workout or opportunistic individuals sneaking in an open door. GymMaster’s tailgating solution enables you to monitor these people and identify how they’re getting in. Tailing is a common issue costing fitness clubs in un-gathered check in fees and in stolen or damaged equipment. https://www.gymmaster.com/blog/introducing-the-new-accounts-tab/ Wed, 15 May 2019 02:27:21 +0000 https://www.gymmaster.com/blog/introducing-the-new-accounts-tab/ Introducing the new and improved member accounts tab. This update makes it easier for you to identify which charges your member’s incoming payments are clearing at a glance. You can find this tab by opening GymMaster, clicking “find member”, choosing a member and then clicking the “accounts” tab at the top of the members page. Let’s take a look at these new changes As you know, you can click on the button with the blue down arrow on the right of the transaction to view it in more detail. https://www.gymmaster.com/blog/new-gymmaster-feature-favorite-reports/ Tue, 14 May 2019 05:10:23 +0000 https://www.gymmaster.com/blog/new-gymmaster-feature-favorite-reports/ If you use GymMaster reports, you may have already noticed the introduction of two new icons to your reporting interface - ♥ & ★. These symbols are the My Favorite ♥ and Company Favorite ★ buttons for GymMaster’s new “Favorite Reports” feature. These new additions allow you to add important reports to the favorites tab, making accessing and running them a breeze. The “Company Favorite” button ★ adds the report to the favorites tab for all staff users within GymMaster. https://www.gymmaster.com/blog/choosing-the-best-billing-provider-for-your-fitness-club/ Tue, 07 May 2019 23:37:15 +0000 https://www.gymmaster.com/blog/choosing-the-best-billing-provider-for-your-fitness-club/ Choosing the best billing provider is key to saving time, money and effort in the long run. While GymMaster offers a streamlined solution with your billing provider operating in the background, there are a variety of questions you should ask when signing up with the provider of your choice. Services Credit card and Automated Clearing House (ACH) services are common requests from many Fitness clubs looking for a billing provider. https://www.gymmaster.com/blog/creative-uses-of-gymmaster/ Mon, 06 May 2019 23:53:19 +0000 https://www.gymmaster.com/blog/creative-uses-of-gymmaster/ As our name suggests, GymMaster was designed as a membership management system for fitness clubs and gyms. However, over the years we have picked up clients operating within a broad range of industries who creatively use GymMaster’s features to suit their needs. GymMaster is extremely versatile and can be used in a number of ways. From the access control system and resource scheduling to point of sale. Industries serviced by GymMaster external to the fitness niche are growing rapidly! https://www.gymmaster.com/blog/club-membership-hold-policies-best-practices/ Wed, 01 May 2019 21:51:19 +0000 https://www.gymmaster.com/blog/club-membership-hold-policies-best-practices/ Sometimes life gets in the way of members being able to get to the gym. They may be unwell, going away for a holiday or even a student returning to college. Membership holds are a great way to keep these members engaged with your club and keep them coming back when they are fit and able to work out again. But it’s important to come up with a strong and consistent membership hold policy to ensure that your club offering holds isn’t taken advantage of. https://www.gymmaster.com/blog/zapier-integration-overview/ Tue, 09 Apr 2019 19:57:40 +0000 https://www.gymmaster.com/blog/zapier-integration-overview/ After a number of enquiries from our clients, we are pleased to announce that we have added the capability for you to use your GymMaster software in conjunction with one of the world’s most popular automation tools - Zapier. Zapier is a web-based service allowing users to integrate their apps and other software with one-another. Want all of your starred emails to automatically be added to your to-do list? Done. https://www.gymmaster.com/blog/setting-up-zapier-with-gymmaster/ Tue, 09 Apr 2019 19:53:19 +0000 https://www.gymmaster.com/blog/setting-up-zapier-with-gymmaster/ At GymMaster we’re all about setting up our clients to be efficient in managing their club, but we understand everyone is different and that requires GymMaster to be versatile and easy to integrate with your other business software. Not everyone is a developer and knows how to set up these apps using our API (click here to learn about our API), which is why we have set up GymMaster with zapier. https://www.gymmaster.com/blog/best-practices-for-fitness-club-newsletters/ Fri, 05 Apr 2019 23:43:22 +0000 https://www.gymmaster.com/blog/best-practices-for-fitness-club-newsletters/ Keeping regular contact with your members is key to maintaining club engagement, especially for your less active members. A fantastic way for keeping clients up to date with happenings around your club through use of monthly fitness club newsletters. Newsletters have been a common practice communication tool within the fitness industry for years. They can be used to inform members on club changes and upcoming events for the month. https://www.gymmaster.com/blog/why-fitness-club-websites-need-member-portal/ Thu, 28 Mar 2019 22:38:35 +0000 https://www.gymmaster.com/blog/why-fitness-club-websites-need-member-portal/ Efficiency and convenience is key to the success of a business in this digital age. Today, having information at our fingertips is an expectation rather than a bonus. The member portal is a powerful tool adding functionality to your fitness club’s website. These functionalities allow members to interact with your club online. And, they also make you and your member’s lives easier, by linking seamlessly with GymMaster. The member portal is a snippet of code which can be embeded into your existing website in minutes. https://www.gymmaster.com/blog/fitness-club-online-marketing-channels-for-increasing-website-traffic/ Wed, 27 Mar 2019 04:35:32 +0000 https://www.gymmaster.com/blog/fitness-club-online-marketing-channels-for-increasing-website-traffic/ Finding the best combination to use for your fitness club online marketing campaigns is extremely important. Doing so can boost membership numbers and offer your club an attractive return on investment. There’s a plethora of digital marketing channels where fitness clubs can acquire easy traffic to their website through: Social Media Channels Social media is a common channel for fitness clubs to gain website traffic. Gyms can build a sizeable following on many platforms in a number of ways. https://www.gymmaster.com/blog/member-portal-fitness-club-digital-marketing-tips/ Thu, 21 Mar 2019 22:44:49 +0000 https://www.gymmaster.com/blog/member-portal-fitness-club-digital-marketing-tips/ So, you club is organized with GymMaster and your member’s portal is installed. That’s great! BUT, something’s not quite right.. Why am I not getting enough bookings for classes or personal trainers through the portal? Why haven’t I had many prospect members register their interest in my club through my website? How can I get more people to use my members portal and website? Well look no further, we have all of the answers for you. https://www.gymmaster.com/blog/top-5-fitness-club-software/ Thu, 14 Mar 2019 14:40:59 +0000 https://www.gymmaster.com/blog/top-5-fitness-club-software/ Gyms have been around over 3000 years, originating in ancient Greece. Back then they were used as a training facility for competition in the public games for young men. In today’s day and age, gyms are much more advanced, inclusive and require much more maintenance. Luckily, in 2019 there’s a host of clever software at your disposal, so the days of sitting at your desk running your facility are a thing of the past. https://www.gymmaster.com/blog/creating-a-new-fitness-club-getting-the-first-100-members/ Sun, 10 Mar 2019 23:11:52 +0000 https://www.gymmaster.com/blog/creating-a-new-fitness-club-getting-the-first-100-members/ You can only open the doors to your club for the first time once. The lead up to that big day is key to your club hitting the ground running and it’s success. Take measures to build awareness of your new fitness club with prospective members to gain engagement with them early on. There’s a number of ways you can build anticipation for your club. Here’s a few quick ideas to get you on the right track. https://www.gymmaster.com/blog/creating-a-new-fitness-club-setting-up-for-success/ Thu, 07 Mar 2019 23:59:29 +0000 https://www.gymmaster.com/blog/creating-a-new-fitness-club-setting-up-for-success/ The road to becoming an owner of a successful new fitness club can seem daunting and a long struggle. But there are a number of ways which you can improve your chances to getting there. Here’s a few tips to setting up your new fitness club for success. Equipment & Tools Choosing the right equipment is key to not only saving money in ongoing maintenance and repairs but also client satisfaction. https://www.gymmaster.com/blog/how-to-create-a-new-fitness-club-planning-preparation/ Sun, 03 Mar 2019 23:59:42 +0000 https://www.gymmaster.com/blog/how-to-create-a-new-fitness-club-planning-preparation/ Have you ever been working out at your local fitness club and thought you could do better? Maybe you’ve always wanted to start your own gym? or are just looking to shake things up a bit from your 9-5 desk job? Whatever your reason, now is a great time to be getting in to the fitness industry. In many countries globally, market growth is increasing at a rapid rate as more consumers follow the 2010’s health-conscious trends. https://www.gymmaster.com/blog/quick-tips-to-make-your-clubs-website-more-useful/ Sun, 24 Feb 2019 22:54:59 +0000 https://www.gymmaster.com/blog/quick-tips-to-make-your-clubs-website-more-useful/ In today’s day and age, it’s relatively easy for anyone to create their own websites for their gym. There are a number of platforms for which you can sit down at your computer with little to no coding experience and knock out a visually appealing and more-than-sufficient website for your business. It’s one thing to create a website, but it’s a whole other story to create a USEFUL website. By useful website, we mean one where it’s going to benefit both your business, it’s members and also prospective members. https://www.gymmaster.com/blog/decreasing-memberships-and-club-experience/ Wed, 20 Feb 2019 01:38:45 +0000 https://www.gymmaster.com/blog/decreasing-memberships-and-club-experience/ In recent years, the American Fitness Industry has seen a shift in demand for health clubs. You might be surprised to hear that the average size of American Gyms is actually getting smaller given the fact industry revenue figures have been increasing at near record rates. How is this possible you ask? Well recent trends indicate that younger generations are more infatuated with experiences rather than actual goods themselves. https://www.gymmaster.com/blog/refreshing-your-fitness-club-in-5-steps/ Fri, 15 Feb 2019 01:31:38 +0000 https://www.gymmaster.com/blog/refreshing-your-fitness-club-in-5-steps/ For many gyms when they first set up shop with their shiny new machines, dumbbells and bathrooms there is a lot of excitement among new members to get in and try the place out. After a few years, this shine will fade due to the hard daily use of your facility. However, while a gym isn’t expected to look perfect at all times, one thing which should always stay fresh and interesting is the clubs’ culture. https://www.gymmaster.com/blog/maintaining-competitive-advantage/ Tue, 12 Feb 2019 00:48:41 +0000 https://www.gymmaster.com/blog/maintaining-competitive-advantage/ Highly gym-saturated locations lead to slowing growth and, in many cases, the weaker (not literally) clubs members end up being consumed by the more established facilities when they struggle to compete. For example, recent reports show Australia’s Fitness Industry may reach the point of saturation in some key locations within the next five years. Gyms, health clubs, supplement companies - you name it, they’re are all going to be competing for a more limited spot in Australian consumer’s wallets. https://www.gymmaster.com/blog/fending-off-the-cold-maintaining-gym-usage-in-winter/ Mon, 11 Feb 2019 00:35:57 +0000 https://www.gymmaster.com/blog/fending-off-the-cold-maintaining-gym-usage-in-winter/ The icy blast sweeping across the United States last week not only brought inches of snow and freezing temperatures to the country, but something far scarier and worse for fitness businesses - an avalanche of excuses for people avoid working out. For many, winter is a tough time to get motivated. Slushy snow, bitter winds and icy streets all make leaving the house to hit the gym seem like a daunting task and forces us to hide the results we’re working for under thick clothing. https://www.gymmaster.com/blog/getting-more-out-of-gymmaster-how-to-keep-club-members-engaged/ Thu, 07 Feb 2019 23:18:58 +0000 https://www.gymmaster.com/blog/getting-more-out-of-gymmaster-how-to-keep-club-members-engaged/ Keeping club members engaged with your club can be a challenge even for the most seasoned fitness club owners. If you’re club is a member of GymMaster, there are a number of features which can be simply and effectively incorporated into your businesses communications and routines to help your members thrive within your club. Here’s just a few ways you can keep members engaged with GymMaster in 2019! Reward Participation This one is easy! https://www.gymmaster.com/blog/gymmaster-members-app-engage-with-members-both-inside-and-outside-of-your-facility/ Thu, 07 Feb 2019 23:18:50 +0000 https://www.gymmaster.com/blog/gymmaster-members-app-engage-with-members-both-inside-and-outside-of-your-facility/ Encouraging members to use the GymMaster app at your facility will increase your fitness clubs engagement with members and subsequently boosts member retention. Building the relationship between you and your clients is an important part of client satisfaction. The GymMaster app allows your company to communicate with your customers on the go, as well as offering them a host of other helpful features improving their experience at your facility. https://www.gymmaster.com/blog/four-ways-your-gym-or-health-club-can-appeal-to-generation-z/ Wed, 23 Jan 2019 21:11:59 +0000 https://www.gymmaster.com/blog/four-ways-your-gym-or-health-club-can-appeal-to-generation-z/ With a new year comes a new round of potential members for your gym. Most gyms have a minimum age for their members, whether it be to adhere to regulations or self-imposed limits. The next generation are about to be hitting the gym in their droves - Generation Z. Just like any generation, this new wave of gym-goers have their own distinct way of doing things and gym requirements. https://www.gymmaster.com/blog/introduction-to-custom-gymmaster-reports/ Wed, 23 Jan 2019 21:10:21 +0000 https://www.gymmaster.com/blog/introduction-to-custom-gymmaster-reports/ Watch Video Let’s go through a deep dive into a powerful feature offered to all GymMaster clients - the ability to customise reports! Custom reports can be used to gather the relevant information which you might need conveniently into one place for use in your business. From using expiring or lost member reports to get in touch with clients who’s memberships are about to lapse to creating a report with all of your members emergency contacts for quick access in an emergency. https://www.gymmaster.com/blog/3-simple-ways-to-boost-member-numbers-in-2019-using-gymmaster-and-facebook/ Wed, 16 Jan 2019 01:31:16 +0000 https://www.gymmaster.com/blog/3-simple-ways-to-boost-member-numbers-in-2019-using-gymmaster-and-facebook/ On any given day, the average American is exposed 5,000 advertisements. Now, try and think back on how many ads you remember from yesterday.. One, maybe two if you’re lucky? People physically can’t remember all of the advertisements they’re exposed to, which is why we subconsciously filter out all those which we think are unimportant before even paying attention to them. This is why you need to make sure your marketing campaigns are reaching the people who are most likely to be interested in your club - If over 90% of people being shown your ad’s are ignoring them, getting results from your campaign becomes very expensive. https://www.gymmaster.com/blog/the-number-one-goal-for-a-gym-business-needs-to-be-profit/ Wed, 12 Dec 2018 03:12:09 +0000 https://www.gymmaster.com/blog/the-number-one-goal-for-a-gym-business-needs-to-be-profit/ Opening up your own gym sounds like a fun idea. There is a good chance you are probably a fitness enthusiast who would love to share their love of health and fitness with others, and what better way to do it than starting your own gym. However, before you get carried away and begin remodelling the gym space and purchasing new equipment, you have to keep your eyes on the prize. https://www.gymmaster.com/blog/tips-on-purchasing-your-gym-equipment-within-your-budget/ Wed, 12 Dec 2018 03:08:04 +0000 https://www.gymmaster.com/blog/tips-on-purchasing-your-gym-equipment-within-your-budget/ If you are a current gym owner or possibly considering opening up your own gym, there are certain things you have to consider when keeping an eye on your budget. The very first thing you have to do is find a location that will provide enough traffic so your doors don’t close for good after only a couple months. After you have that settled, then you have to move on to figuring out just how you are going to afford the exercise equipment. https://www.gymmaster.com/blog/new-alerts-in-gymmaster/ Wed, 18 Jul 2018 00:41:46 +0000 https://www.gymmaster.com/blog/new-alerts-in-gymmaster/ We’ve implemented new alerts, to help you keep on top of your bookings, Debtors and Failed Billing. As an ongoing commitment to improving our product for you, the GymMaster development team have recently released new features to assist in keeping you up to date with what is happening in your facility. On the home screen you will now see alerts regarding any bookings you haven’t checked in recently. Not checking in bookings means that it may not count that session towards the sessions your clients are entitled to. https://www.gymmaster.com/blog/enhance-your-gyms-email-marketing/ Fri, 23 Mar 2018 02:09:25 +0000 https://www.gymmaster.com/blog/enhance-your-gyms-email-marketing/ Tracking the success of your gym’s email marketing is now possible within GymMaster, meaning you can see which of members receive and view your marketing campaigns and gym promotions. As an ongoing commitment to improving our product for you, the GymMaster development team have recently announced a feature which shows you the status of emails that are sent out as part of your gym’s email promotions. You’ll get a deeper level of insight on who is actually reading the emails you’re sending, and who is not receiving them. https://www.gymmaster.com/blog/gdpr-fitness-industry/ Sun, 04 Mar 2018 21:18:51 +0000 https://www.gymmaster.com/blog/gdpr-fitness-industry/ While relevant a wide variety of industries, the GDPR is specifically important for those in the fitness industry due to the sensitive nature of information collected. The GDPR is being introduced on the 25th of May this year, and it is going to be the strictest privacy law in the world. It’s aim is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world. https://www.gymmaster.com/blog/most-popular-blog-posts/ Tue, 20 Feb 2018 20:44:17 +0000 https://www.gymmaster.com/blog/most-popular-blog-posts/ As we settle into 2018, we wanted to take a look back at some of our most popular blogs over the years. These are the 6 popular read blogs from 2017, with some wonderfully relevant tips to keep your business on top! We love sharing informative, useful content that helps you run your fitness business. 1. What Pricing Strategy Should I Adopt for my Gym?  The most popular story of all time, this blog post looks at the variety of pricing methodologies for your gym, paying particular attention to the pros and cons of bundling all services together into one price vs optional pricing, where each service is an add-on to the membership cost. https://www.gymmaster.com/blog/gymmaster-member-app/ Wed, 07 Feb 2018 03:57:36 +0000 https://www.gymmaster.com/blog/gymmaster-member-app/ A fitness club app is a great way for clients to interact and engage with your club while working out, or at home. The app links seamlessly with your GymMaster, delivering important information and booking abilities to members. The app offers these features within an easy to use interface for members using both Android or iOS devices. The Dashboard The dashboard page is found by tapping “Home” within the menu. https://www.gymmaster.com/blog/automation-killing-retention/ Mon, 05 Feb 2018 03:43:30 +0000 https://www.gymmaster.com/blog/automation-killing-retention/ We’re looking at the role of automation in your gym, and the role it plays in increasing your member retention. Automation is a term thrown around a lot these days—after all, it’s work being done for you, without you having to manually do it! You can save hours of manual administrative work running reports, writing countless individual emails, stressing about unpaid bills and missing opportunities for more revenue. https://www.gymmaster.com/blog/cpu-vulnerabilities-meltdown/ Tue, 16 Jan 2018 21:25:38 +0000 https://www.gymmaster.com/blog/cpu-vulnerabilities-meltdown/ All Services Will Be Affected. A number of serious security vulnerabilities affecting many CPU architectures have recently been disclosed by Google Project Zero. Jann Horn of Project Zero recently made the announcement. “We have discovered that CPU data cache timing can be abused to efficiently leak information out of mis-speculated execution, leading to (at worst) arbitrary virtual memory read vulnerabilities across local security boundaries in various contexts.” As a result, our servers are requiring maintenance at multiple levels. https://www.gymmaster.com/blog/failed-payment-reports/ Wed, 10 Jan 2018 01:08:30 +0000 https://www.gymmaster.com/blog/failed-payment-reports/ Gain full visibility on why your gym members' payments are failing – and what you can do about it. Have you ever looked at how many of your members owe you money, and felt a strike of concern? Like how you’re going to pay your own bills, or whether you should consider outsourcing your debt collection? There are many reasons your members’ payments fail, and it’s often less troubling than your first instinct. https://www.gymmaster.com/blog/gymmaster-staff-app/ Wed, 03 Jan 2018 21:57:32 +0000 https://www.gymmaster.com/blog/gymmaster-staff-app/ Now its easier than ever to run the day to day tasks of your facility. The GymMaster Staff app allows you to not only view all of your important business and member information, but also control many aspects of your club’s administrative tasks wherever you may be. Key Features View Key Performance Indicators (KPIs) From your dashboard you can view all of your important club statistics in real-time. https://www.gymmaster.com/blog/spotlight-till-take/ Thu, 07 Dec 2017 01:52:07 +0000 https://www.gymmaster.com/blog/spotlight-till-take/ Today’s Feature Spotlight is focused on a new update for the humble Till Take. Those who already make the Till Take a part of their regular routine may have noticed some recent changes. These changes now allow for a detailed breakdown of cash in the till, as well as the ability to record the money banked at the end of the shift/day with GymMaster by automatically updating and tracking the float accordingly. https://www.gymmaster.com/blog/fitness-trends-2018/ Wed, 22 Nov 2017 00:40:20 +0000 https://www.gymmaster.com/blog/fitness-trends-2018/ The American College of Sports Medicine (ACSM) has debuted their 12th annual survey of the top fitness trends for 2018, and there are some interesting expected trends appearing on the top 10 list. High Intensity Interval Training (HIIT) comes in as the number one trend in fitness for 2018, four years after first been awarded the top place. Wearable technology was the hottest trend in 2017, which has been knocked back to number 3 this year; preceded by Group training. https://www.gymmaster.com/blog/premium-priced-memberships/ Fri, 13 Oct 2017 01:59:22 +0000 https://www.gymmaster.com/blog/premium-priced-memberships/ Have you got something special to offer your members? Does it justify a high price memberships? The way that people justify your prices depends on how your frame your offering. This blog gives you a few tips to make sure your customers aren’t being scared off by your higher prices. Step 1: Work out your competitive advantage Do you provide a boutique service that no-one else does? Is your service super intimate and personal? https://www.gymmaster.com/blog/spotlight-online-module/ Fri, 01 Sep 2017 05:05:29 +0000 https://www.gymmaster.com/blog/spotlight-online-module/ This Feature Spotlight focuses on the GymMaster Online Module. The module allows you to integrate your schedule, member portal, and sign up page onto your existing website - a live timetable and your own branding, giving your members more ways to interact with you - which helps drive engagement and retention! GymMaster Online Module Setup We have made a simple 7 step process for you, or your web developer, to complete your set up. https://www.gymmaster.com/blog/tackle-unpaid-account-balances/ Mon, 14 Aug 2017 22:00:05 +0000 https://www.gymmaster.com/blog/tackle-unpaid-account-balances/ Do you dread the idea of having to call up your clients to ask for payments on unpaid account balances? Do you let you financials suffer because you avoid that awkward conversation? Do you worry this phone call may affect your ongoing relationship with this member? Do you breathe a sigh of relief when that phone call goes to voicemail? If you answered yes to any of the above questions, you’re a part of the majority. https://www.gymmaster.com/blog/member-pays-balance-online/ Fri, 11 Aug 2017 03:21:55 +0000 https://www.gymmaster.com/blog/member-pays-balance-online/ Debt collection doesn’t have to be the bane of your job any longer. With GymMaster, you can simply direct your members to the online member portal, where your members pay online. Whether it’s a failed payment, an IOU, or a complicated debt that has been outstanding for a while, GymMaster makes it easy for you, and your member. Not only does this provide a simple and convenient way for members to ensure their accounts are up to date, but it also allows facilities that use access control to have more proactive restrictions. https://www.gymmaster.com/blog/related-payments/ Fri, 28 Jul 2017 05:02:35 +0000 https://www.gymmaster.com/blog/related-payments/ It’s now even easier to identify which payment is associated with each charge on our Member Accounts Tab: When you scroll down the page to the account history, you can hover your mouse over a payment and the charge to which it is related will have a shadowed area on the left: This means you can easily identify the payments that have been received, and the purchases to which they are related. https://www.gymmaster.com/blog/member-benefits/ Fri, 28 Jul 2017 04:42:45 +0000 https://www.gymmaster.com/blog/member-benefits/ A great way to reward your members is by including member benefits, such as special offers, discounts or freebies on products for certain memberships. We’ve made this really easy for you, your staff and your members. Maybe you want to give your Gold Members free towel hire, or you want to promote your club by offering free water bottles to your Premium members. Perhaps you’re just looking at increasing sales on your beverage range - either way we can help! https://www.gymmaster.com/blog/gym-quiet-season/ Fri, 26 May 2017 04:34:54 +0000 https://www.gymmaster.com/blog/gym-quiet-season/ Last week we looked at when people sign up and cancel their gym memberships. This week we’re taking an in depth look at when the most popular time is for members to visit your health club, and what you can do during the slow periods, or quiet season, to help you manage the often seasonal nature of the fitness industry. You’ve put endless hours, money and resources into crafting your facility to provide exactly the type of service you want to your community of members. https://www.gymmaster.com/blog/when-do-members-sign-up/ Fri, 26 May 2017 03:51:20 +0000 https://www.gymmaster.com/blog/when-do-members-sign-up/ When it comes to being a gym owner, knowledge is power. Knowing when your revenue will be up - when members sign up - and when it will be down, is key to your business’ success. So we’ve done some research from our database which can help you plan your year. Facing the challenge of seasonal fluctuations can be a stressful period for business owners in the fitness industry. https://www.gymmaster.com/blog/onboarding-new-members/ Tue, 11 Apr 2017 02:20:47 +0000 https://www.gymmaster.com/blog/onboarding-new-members/ Congratulations! You’re getting new members signing up to your gym. This article is all about the next step: The onboarding process. Designing a good onboarding strategy will both maximize your member retention and enhance your member experience. The first four weeks are the most important in the membership lifecycle, and you should be making contact frequently within that period. What you do immediately once your member has signed up to your gym is crucial, and will play a major role in their decision to renew their membership with you down the track. https://www.gymmaster.com/blog/software-release-accounting/ Tue, 07 Mar 2017 00:21:54 +0000 https://www.gymmaster.com/blog/software-release-accounting/ The latest software update from GymMaster brings a range of improvements to save you time and visualize where your business is standing, reinforcing our position as the most easy to use membership management software in the fitness industry. We’re making accounting more simple, reducing the amount of time it takes to set up new members and adding more colorful graphs to help you visualize your business. Your dashboard now has more graphs of interest You’ll notice that payments for a membership will now go through the point of sale interface, instead of through the member accounts screen. https://www.gymmaster.com/blog/new-year-strategies/ Tue, 10 Jan 2017 23:36:24 +0000 https://www.gymmaster.com/blog/new-year-strategies/ Along with the new year comes the annual rush of motivated individuals hoping to make good on their promises to themselves to improve their fitness and health - in fact Nielson reports that 32% of people regard weight loss as the primary New Year’s resolution. As the months go on, the crowd starts to wear thin and the idea of fulfilling this resolution becomes somewhat of an embarrassed laugh among friends and strangers alike. https://www.gymmaster.com/blog/cloud-good-business/ Wed, 16 Nov 2016 22:54:34 +0000 https://www.gymmaster.com/blog/cloud-good-business/ Managing your fitness business shouldn’t be a hassle. A cloud solution to managing your business gives you better flexibility, functionality and minimizes the pains associated to desktop software. What is the cloud? The cloud is a description of space in the internet; the place that stores your data securely. It allows you to access your data from any internet capable device, at any time, from anywhere. The problem with desktop solutions Desktop software can be time consuming and difficult to install Updates are difficult to roll out, often requiring a support call to your provider The age and functionality of your hardware and operating system can play a major role in how the software performs Keeping backups rotated can be expensive and time consuming It takes time to update information between computers Ransomware and theft can leave you without your critical data, or expose your data in ways that you don’t want Why cloud solutions are so much better No need for expensive servers or ongoing server maintenance Setup and installation is not required - simply type in the web address and log in Access your system on any internet capable device - your smartphone, tablet, laptop or computer Updates are applied quickly and easily in the background without disruption It’s scalable; the software grows with your fitness business You pay for the software by a simple monthly subscription, minimizing initial outlay and risk Should your device be infected with malware or viruses, your business' information is protected in the cloud How can a cloud solution work for your gym? https://www.gymmaster.com/blog/getting-know-gatekeeper/ Tue, 25 Oct 2016 23:13:51 +0000 https://www.gymmaster.com/blog/getting-know-gatekeeper/ GymMaster’s Gatekeeper is an essential part of the hardware setup for 24/7 access. What is the Gatekeeper? The Gatekeeper is the door controller that has been developed by GymMaster to be used for controlling access to your gym. It has been designed to create the least amount of hassle when it comes to checking your members in for bookings, and determining whether a member is allowed access outside of the opening times for the 24/7 access. https://www.gymmaster.com/blog/9-hidden-costs-of-gym-software/ Wed, 05 Oct 2016 04:22:12 +0000 https://www.gymmaster.com/blog/9-hidden-costs-of-gym-software/ So, you’re looking for a new membership management solution. Whether you’re leaving your old provider or it was simply time for a new one, switching your software is a big deal for your business. Here at GymMaster, we believe that a big deal doesn’t have to mean a big hit. We’ve compiled a list of things to keep an eye out for to help you make an informed decision for which club software is best for you and your business. https://www.gymmaster.com/blog/gym-company-culture/ Tue, 23 Aug 2016 23:28:19 +0000 https://www.gymmaster.com/blog/gym-company-culture/ What is Company Culture? Think of culture as the personality of your gym. It’s the experience that your members, potential members, and your staff have when they interact with your company. More specifically, it is your core values, beliefs and behaviors that define your club’s culture. And that has everything to do with the people in your organization. Why is it so important for my gym? Culture is created and developed whenever there is an interaction between people, and as a service-based company, every single impression counts. https://www.gymmaster.com/blog/hiring-gym-staff/ Wed, 03 Aug 2016 01:15:15 +0000 https://www.gymmaster.com/blog/hiring-gym-staff/ Many gym owners have noted the importance - and difficulty - of getting and keeping high quality staff. You need staff that you are confident will represent the face of the company that you love; people that reflect the same basic values as you and your business. You need them to allow you to spend more time growing your company and working towards achieving your goals, while they ensure the day-to-day running of your business goes smoothly. https://www.gymmaster.com/blog/pt-trainer-schedules/ Mon, 27 Jun 2016 22:18:16 +0000 https://www.gymmaster.com/blog/pt-trainer-schedules/ In our latest GymMaster release, we refined the process in which personal trainer schedules are generated. PT schedules are now generated automatically when a new user, listed as a personal trainer, is created. The PT is now a user with a linked schedule, meaning that as the PT makes bookings on their schedule, the booking is then associated with them as a user. This way when PT reports are generated, bookings are reported per personal trainer as a user rather than as a manually generated schedule - avoiding accidental deletion or creation of PT schedules. https://www.gymmaster.com/blog/what-should-i-sell-in-my-gym/ Tue, 14 Jun 2016 03:29:49 +0000 https://www.gymmaster.com/blog/what-should-i-sell-in-my-gym/ Adding a retail aspect to your business is an effective way to increase your bottom line and add a sense of convenience to your members’ experience at your facility. Think like your members If I get to the gym and realise I’ve forgotten my headphones, I would happily drop up to $10 to get my music fix while I hit the treadmill. Consider: Towel Hire Key Tags Protein bars and protein shakes Protein powder, pre workout, supplements Shampoo, conditioner, soap, toothbrush etc Cheap headphones Hair ties and clips Bottles of water Healthy recipe books Padlocks Weight lifting gloves, and boxing wraps  Through the Point of Sale module, you can hire out towels or padlocks for a charge. https://www.gymmaster.com/blog/social-media-promotions/ Fri, 20 May 2016 06:14:48 +0000 https://www.gymmaster.com/blog/social-media-promotions/ The other day I saw a sponsored ad on Facebook from one of our GymMaster clients nearby advertising that they’ve recently gone 24/7. It’s great seeing our clients expanding their business by utilizing GymMaster to it’s full potential, and it’s awesome being personally reached by their social media advertising campaigns! They’re ready to see you! Technology is growing exponentially as means of human connection. The internet is the most effective way to get your business in front of people’s eyes, and thanks to social media, that’s now easier than ever. https://www.gymmaster.com/blog/online-reviews/ Tue, 12 Apr 2016 04:52:15 +0000 https://www.gymmaster.com/blog/online-reviews/ User reviews play a huge role in our online decision making. Think about it… When you’re looking for a restaurant in a foreign city, Yelp reviews give you an overall picture on quality of food, value for money, and level of service. When you buy an item online, product and seller reviews offer a good indication of quality and shipping time. First impressions matter With 72% of consumers saying that positive customer reviews make them trust a business more, it’s hard to deny the power of this free marketing tool. https://www.gymmaster.com/blog/gymmaster-announces-new-branding/ Tue, 22 Mar 2016 20:51:23 +0000 https://www.gymmaster.com/blog/gymmaster-announces-new-branding/ New look and logo reflect continued international expansion in U.S. and abroad The changes arrive as GymMaster pursues further expansion in the U.S. market, building on their established position as the leading provider of gym membership management software in Australia and New Zealand. GymMaster helps gym and health club owners and managers more efficiently run their facilities and grow their business. “Our new look helps match GymMaster with our intended growth trajectory. https://www.gymmaster.com/blog/why-you-need-online-member-portal/ Thu, 03 Mar 2016 23:47:45 +0000 https://www.gymmaster.com/blog/why-you-need-online-member-portal/ What kind of online experience do you offer your members? Efficiency and convenience govern our preferences in this digital age, where information at our fingertips is becoming an expectation rather than a bonus. A member portal on your website is a fantastic way to ramp up your member engagement; and it has plenty of benefits for you, too! Freedom to book into classes on the go Let your members book into classes, PT sessions and even childcare from anywhere, at any time. https://www.gymmaster.com/blog/10-direct-debit-tips-for-gyms/ Tue, 16 Feb 2016 23:07:27 +0000 https://www.gymmaster.com/blog/10-direct-debit-tips-for-gyms/ This blog post was contributed by Debitsuccess Cashflow is essential to any organisation’s success – including gyms. At Debitsuccess, we’re the specialist at collecting recurring payments from customers through our full service billing solution so here are some things to consider when deciding to offer a direct debit option to your members: Frequency pays off, so give your members options The simple psychology of the subscription model equation is that a customer feels more comfortable with paying a small amount than they do a large amount. https://www.gymmaster.com/blog/billing-provider-right-for-me/ Mon, 18 Jan 2016 01:09:00 +0000 https://www.gymmaster.com/blog/billing-provider-right-for-me/ Whether you’re a startup or an established business, your billing process is an integral part of how you operate. How you collect your money not only affects your cash flow, but also your expenses and profitability. There are a wide variety of ways to handle your billing. Here are some summaries of the more common options: Cash at the desk This is the easiest way to get your business off the ground. https://www.gymmaster.com/blog/member-information/ Mon, 14 Sep 2015 01:07:15 +0000 https://www.gymmaster.com/blog/member-information/ Information about your members is incredibly valuable. Data gives you the ability to preempt problems, analyze past performance and determine trends and likely outcomes. From contact details and membership information to purchase histories and interests the variety and type of information you can collect and potentially utilize is immense. What can you collect? When it comes down to it the limits of what you can collect is between you and your members. https://www.gymmaster.com/blog/the-cloud-and-membership-management-software/ Wed, 17 Jun 2015 20:25:50 +0000 https://www.gymmaster.com/blog/the-cloud-and-membership-management-software/ Storing my data where? The Cloud offers the ability to store your data/database on a remote server, which you access over the internet. Whether you access the data through a website or a software program, your data is not stored locally on your own hard drives as was common practice up until recently. You can still use a desktop application to connect to to a cloud hosted database, although you also gain the option of using a web interface that is designed to function on mobile and desktop devices. https://www.gymmaster.com/blog/leveraging-your-247-system/ Mon, 18 May 2015 22:19:28 +0000 https://www.gymmaster.com/blog/leveraging-your-247-system/ While Access Control systems do provide a simple and affordable way of offering members 24/7 gym access they also make other options and services easier to implement as well. Other Membership Types Off Peak Memberships: Every gym has quiet times when few if any members use the facility. While this can be a great time to get things done it also means your facility is being underutilized. Off Peak memberships let you incentivise prospective or existing members to attend at these times at a lower membership fee. https://www.gymmaster.com/blog/looking-deeper-2/ Wed, 28 Jan 2015 21:57:20 +0000 https://www.gymmaster.com/blog/looking-deeper-2/ Running a business can be both the best and most challenging endeavour many people will ever know. To be successful requires a wide range of skills and knowledge. We’ll be focusing on the latter. Most owners know their profit, sales and expenses. Have processes in place for managing cash flow, but for some it ends there. A deeper look into your membership and financial data not only gives you a more accurate understanding of your current position but also your likely future one. https://www.gymmaster.com/blog/membership-cycle-and-retention/ Wed, 17 Dec 2014 16:31:51 +0000 https://www.gymmaster.com/blog/membership-cycle-and-retention/ Signing up a new member can be a great feeling. Apart from the obvious financial importance someone has decided to utilize your facility to help improve themselves, to achieve their goals whether they are looking to lose a few pounds, get fit or add some muscle. They join up happy and excited, ready to make a positive change but all too often the fire burns out and they stop coming. https://www.gymmaster.com/blog/what-do-you-need-to-know-for-247/ Thu, 04 Dec 2014 14:54:27 +0000 https://www.gymmaster.com/blog/what-do-you-need-to-know-for-247/ 24/7 gym access has become a prominent offering in many facilities with both the rise of budget all access gyms and more traditional gyms converting to 24/7 to prevent member attrition. Going 24/7 can provide a wide range of additional benefits to a site but there are also additional items to consider. Costs Local Government Compliance: Usually safety focused, this includes items such as regular maintenance checks, manual and emergency exit options and panic/emergency devices. https://www.gymmaster.com/blog/community/ Mon, 17 Nov 2014 16:16:46 +0000 https://www.gymmaster.com/blog/community/ Retention is a core goal of most businesses including the health and fitness industry. Yet the main focus in many industries is on simply acquiring new clients, often overlooking the value of their existing customer base. While sales are an important part of growing any business the general consensus is that it costs 4-10 times more to get a new client than to keep an existing one. This article aims to focus on one of the more effective strategies health club facilities can pursue in order to improve retention: Developing a sense of community. https://www.gymmaster.com/blog/the-key-to-member-retention/ Thu, 04 Sep 2014 22:04:48 +0000 https://www.gymmaster.com/blog/the-key-to-member-retention/ At the core of it, happy members rejoin. Often it is easy to forget the basics, of what drives member retention. Its easy is often easy to sign up members, but retaining members is the hard part of running a gym. Sort out retention and your health club will grow. Knowing the reason why members leave or don’t rejoin gives you insight on how to grow your gym. Members join gyms to achieve fitness goals But members stay at a gym for these reasons: https://www.gymmaster.com/blog/whats-your-point-of-difference/ Thu, 04 Sep 2014 14:24:34 +0000 https://www.gymmaster.com/blog/whats-your-point-of-difference/ The Health and Fitness Industry seems to become a more and more crowded place every year. With increased competition in the market knowing your key point of difference becomes even more vital. At its essence your point of difference defines not only what your offering is, but who you offer it to and how you present it. So what is your point of difference? What makes you unique? Why would one client choose your facility over another? https://www.gymmaster.com/blog/access-control/ Sun, 03 Aug 2014 22:05:11 +0000 https://www.gymmaster.com/blog/access-control/ Is door access control the right choice for your health club? For any operation this question comes down to a number of factors. What you’re aiming to achieve and whether the cost of implementation is outweighed by the benefits derived. Although Door Access Control in the Gym Industry has become synonymous with 24/7 door access, this is merely the most common form. There are a wide variety of uses for an Access Control system that can help improve the profitability, accountability and efficiency of your facility. https://www.gymmaster.com/blog/are-my-health-club-members-getting-older/ Tue, 15 Jul 2014 00:34:49 +0000 https://www.gymmaster.com/blog/are-my-health-club-members-getting-older/ There has been some fear in the industry about the age of members getting older, and being less engaged with younger members. The age of the members joining is getting younger over the last 5 years. But that isn’t the full story. The age demographic in gyms varies greatly. Some gyms have strong younger following, especially close to universities and colleges, as well as group fitness orientated facilities, which tend to pull in younger members. https://www.gymmaster.com/blog/top-10-tips-on-improving-your-health-gym-flow/ Thu, 03 Jul 2014 05:39:45 +0000 https://www.gymmaster.com/blog/top-10-tips-on-improving-your-health-gym-flow/ Cash flow is important to your gym… without it your business stops. Putting in some simple systems to maintain good cash flow is essential to your business' success. 1. Standardize how and when you collect money Having a dozen different ways you collect money from members makes your life harder. It becomes a lot harder to manage members dues if they are all paying different amounts, at different times and by various means, eg: credit card, over the counter or internet banking. https://www.gymmaster.com/blog/are-minimum-term-contracts-costing-your-gym-big-money/ Thu, 19 Jun 2014 00:39:15 +0000 https://www.gymmaster.com/blog/are-minimum-term-contracts-costing-your-gym-big-money/ The past decade has seen an incredible amount of change in our industry and one of the more obvious examples is the explosive rise of the 24 hour low frills no term contract franchises that have popped up everywhere. This has also brought larger change in client mindset that has had an affect on the business of gyms of every service level and if ignored can slowly erode your business https://www.gymmaster.com/blog/best-gym-practices/ Fri, 27 Dec 2013 16:50:59 +0000 https://www.gymmaster.com/blog/best-gym-practices/ GymMaster is packed with some great features to help cut administration time. Here is some of our simple gym best practices to help make your system work for you. Keep information accurate It may seem simple, but your system needs accurate and up-to-date information to be able to function correctly. Most errors are due to typos; a seemingly small mix-up in number entry can cause you trouble later on. It’s good to encourage your staff to check the accuracy of the information they are entering. https://www.gymmaster.com/blog/gym-best-practices-1/ Wed, 11 Dec 2013 21:57:53 +0000 https://www.gymmaster.com/blog/gym-best-practices-1/ GymMaster is packed with some great features to help cut administration time and let you spend more time doing what you enjoy. Here are some simple suggestions to help make sure your system works for you. Keep information accurate It may seem simple, but your system needs accurate and up-to-date information to be able to function correctly. Most errors are due to typos; a seemingly small mix-up in number entry can cause you trouble later on. https://www.gymmaster.com/blog/text-messaging/ Fri, 20 Sep 2013 14:33:09 +0000 https://www.gymmaster.com/blog/text-messaging/ With digital marketing becoming the way of the future, we’ve searched high and low for a reliable, cost-saving solution to make SMS marketing more accessible for you to get your message delivered directly into your target’s hands. New Pricing Structure The new pricing structure is now a simpler flat rate based on the SMS provider for your region, examples include: USA - $0.06 USD per text AUS - $0.11 AUD per text NZ - $0. https://www.gymmaster.com/blog/gatekeeper-access-control/ Thu, 29 Aug 2013 16:20:18 +0000 https://www.gymmaster.com/blog/gatekeeper-access-control/ Meet the GateKeeper. The GateKeeper – Gym Master’s Access Control System – provides a convenient and secure way for members to access your facilities. Our network-based reader is designed as a low cost reliable way to provide access control for your members. The GateKeeper is easier to set up The network reader provides a simpler and more intuitive set-up, allowing you to hook directly into a router or network switch, rather than through a serial port directly in a PC. https://www.gymmaster.com/blog/android-app/ Tue, 20 Aug 2013 17:53:52 +0000 https://www.gymmaster.com/blog/android-app/ Updated: January 2018 We have officially launched our mobile app for both iOS and Android. See the announcement here. https://www.gymmaster.com/blog/top-3-smss-every-health-club-should-send/ Tue, 13 Aug 2013 17:36:45 +0000 https://www.gymmaster.com/blog/top-3-smss-every-health-club-should-send/ SMS or text messages have been a hot topic over the last three months, so I felt it time to write a blog on the matter. Margins are being squeezed with members negotiating for lower cost premiums with the influx of 24/7 unmanned franchise facilities and you are looking at new ways to improve and/or maintain current revenues. With this in mind we have identified three SMS’s that we have found our customers have had the greatest success in boosting profits. https://www.gymmaster.com/blog/gymmasters-exciting-new-dashboard/ Fri, 14 Sep 2012 14:31:08 +0000 https://www.gymmaster.com/blog/gymmasters-exciting-new-dashboard/ The new dashboard has been designed to allow easier navigation whilst provide key performance indicators at the forefront with benchmarked industry standards. We hope this will assist fitness providers using GymMaster to focus their business and provide tools and targets to help drive employee performance. Each boxed section contains an opportunity to perform a function such as add a new member as well as see the current performance on a particular indicator. https://www.gymmaster.com/blog/improving-our-dash-board/ Fri, 15 Jun 2012 02:17:23 +0000 https://www.gymmaster.com/blog/improving-our-dash-board/ We are keen to get your feedback on changes to our user interface. Before we release the update we wanted to get your thoughts and opinions on the types of Key Performance Indicators that you rely on, on a daily basis. We appreciate we have many indicators within GymMaster but by bringing a few to the dashboard we hope will help centre your businesses attention on improving your success. These are the indicators we are planning on including: https://www.gymmaster.com/blog/the-new-segmented-health-club-market/ Mon, 28 May 2012 22:52:19 +0000 https://www.gymmaster.com/blog/the-new-segmented-health-club-market/ Has anyone else noticed how much the health club market has changed over the last couple of years? Is it entirely driven by a reaction to the recession and high unemployment coupled with the availability of low cost franchise business models? This business opportunity could seem very appealing to someone with a redundancy pay cheque with the potential for lucrative rewards and low overheads after an initial outlay of security and fitness equipment (if purchasing). https://www.gymmaster.com/blog/are-you-a-victim-of-false-economy/ Wed, 30 Nov 2011 02:50:29 +0000 https://www.gymmaster.com/blog/are-you-a-victim-of-false-economy/ A few weeks ago I was sleeping in a tent and fighting off the small, biting insects in a remote mountain pass. I’d just come from a 3-day hike and I was filthy, sore, and dying for a real meal of hot cooked protein. On the way home I stopped at a historic hotel and restaurant just off the main road. I’d been there many years ago, and I remembered it overflowing with rough-round-the-edges locals, road-weary travelers, good food and warmth. https://www.gymmaster.com/blog/what-pricing-strategy-should-i-adopt-for-my-gym/ Wed, 19 Oct 2011 07:28:17 +0000 https://www.gymmaster.com/blog/what-pricing-strategy-should-i-adopt-for-my-gym/ Determining the pricing strategy for a service can be a significant challenge for any organization. There are a number of variables to consider, such as… What price will provide me with a margin of x%? What price will provide me with a monthly profit of $x? Will my price be competitive? What price will optimize my clubs capacity? Should I adopt special event pricing? How can I use pricing to attract a certain type of customer? https://www.gymmaster.com/blog/how-to-retain-you-gym-members/ Mon, 10 Jan 2011 15:01:03 +0000 https://www.gymmaster.com/blog/how-to-retain-you-gym-members/ At Gym Master, we know that you’re in the health and fitness business for the great lifestyle and the huge business potential, so based on the feedback we have had from our members we have decided to put together some tips for getting the most out of both sides of this business. Over the next few weeks I’m going to be discussing topics that should be of vital interest to any fitness club owner.