Gyms and fitness businesses find themselves in a very competitive industry. It’s not enough to just market your business to potential members - you need to do it better than all of your competitors. The secret: using the advanced marketing and … More

What is a guest pass? Guest passes are a new type of membership benefit that allows your members to bring friends or family to the gym without them needing to sign up to their own membership. How do I setup a guest pass? As guest passes are currently … More

Modern gyms are powered by technology. From workout-tracking equipment to 24/7 member access control, the clever use of tech can seriously enhance the member experience, while reducing staff workloads and offering owners greater control. Booking and … More

Memberships are the main source of income for most gyms. Significant, consistent and predictable, this revenue stream gives your fitness business much-needed financial stability. You can then offer classes, personal training, product sales and … More

Are gyms profitable? Some have to be, otherwise the fitness industry wouldn’t exist. But as a potential gym owner or investor, how likely is it that your business will turn a profit? It’s a tricky question to answer. But as a gym owner myself, … More

Just a few short decades ago, gym memberships were reserved for only the most committed exercise enthusiasts: the professional athletes, bodybuilders and fitness fanatics whose entire lives revolved around the gym. But as health and wellness … More

Gym booking software gives gym customers more control over their membership while simplifying the management of members, staff and classes for the gym. But not all gym booking software is made the same. Quality solutions share a few key features, … More

The health and fitness industry is booming. It is estimated that global industry revenues will total $124.7 billion in 2024, and will reach over $300 billion over the next decade, growing at an average of almost 10% every year. The fitness business … More

Looking to amp up your gym’s social media game? You’re in the right place! We’ve compiled 101 engaging fitness content ideas to help you crush your social media marketing goals. From Instagram post ideas to TikTok trends, these gym … More

Perhaps you want to start a gym. Perhaps you want to fund an expansion of your current gym business. Whatever your plans, you need money to fund them. Gyms are capital-intensive businesses. You need to find a space, fit it out, decorate it, and fill … More

Picture this: You’ve invested in top-of-the-line equipment, hired the best trainers, and created a welcoming atmosphere in your gym. Yet, membership growth isn’t meeting your expectations. Sound familiar? You’re not alone. In … More

If pricing at your gym is based on cursory glances at the competition and gut instinct, you could be leaving a significant amount of revenue on the table. When a 1% improvement in pricing can equate to an 11% boost in profits, it’s important to get … More

Gym booking systems allow your members to make reservations with your gym. They can use an app or online portal to book group fitness classes, personal training sessions, or a time slot to use in-demand fitness equipment. How does gym booking … More

In the competitive landscape of the fitness industry, gyms not only need to offer top-notch facilities and services but also master the art of attracting new members. Enter the game-changer: Lead Generation. This crucial strategy is about more than … More

Ever walked into a gym and felt overwhelmed by the sheer variety of equipment? Now imagine being the one responsible for choosing all that gear. Daunting, right? Whether you’re a seasoned fitness pro or a newcomer to the industry, starting a … More

How to Reduce Your Gym’s Operating Expenses Reducing a gym’s operating expenses is essential for maintaining profitability and ensuring the long-term success of the business. The fitness industry is competitive, and managing costs … More

In today’s fitness landscape, one of the most important tasks of any gym owner is maintaining a healthy and safe environment for gym goers. In this article we will discuss detailed gym accident statistics on various aspects of gym health and … More

The Secret to a Busy Gym? Choosing the Perfect Location Opening a gym is an exciting venture, but the success of your business heavily relies on one crucial factor: location. The success of any new gym hinges on its accessibility, visibility, and … More