GymMaster Blog

As a gym owner you probably have dreams of growth; of moving to a larger site, setting up multiple gyms or even franchising your brand. Ultimately your goal is to create a successful business - one that attracts more members over time. No matter what … More

We’ve been listening to your feedback, and we’re excited to announce an upcoming update to GymMaster’s Waitlist feature — designed to give members more control and flexibility when securing a spot in a class. Current Waitlist Feature When a class is … More

A modern gym’s digital footprint is almost as important as its physical footprint. While a quality website is a non-negotiable, and social profiles are great for spreading the word about your business, there’s another digital asset that … More

Modern gyms tend to rely on a few different software solutions for day-to-day operations. The most important piece of the puzzle is your general gym management software: the central system that will usually take care of things like class and trainer … More

For users already on v1405 or higher, you may have noticed a subtle aesthetic redesign being introduced across GymMaster. This is part of our ongoing commitment to improve and refine the platform. Key updates are found on the Member Details tab, … More

Gyms and fitness businesses find themselves in a very competitive industry. It’s not enough to just market your business to potential members - you need to do it better than all of your competitors. The secret: using the advanced marketing and … More

What is a guest pass? Guest passes are a new type of membership benefit that allows your members to bring friends or family to the gym without them needing to sign up to their own membership. How do I setup a guest pass? As guest passes are currently … More

Modern gyms are powered by technology. From workout-tracking equipment to 24/7 member access control, the clever use of tech can seriously enhance the member experience, while reducing staff workloads and offering owners greater control. Booking and … More

Memberships are the main source of income for most gyms. Significant, consistent and predictable, this revenue stream gives your fitness business much-needed financial stability. You can then offer classes, personal training, product sales and … More

Are gyms profitable? Some have to be, otherwise the fitness industry wouldn’t exist. But as a potential gym owner or investor, how likely is it that your business will turn a profit? It’s a tricky question to answer. But as a gym owner myself, … More

Just a few short decades ago, gym memberships were reserved for only the most committed exercise enthusiasts: the professional athletes, bodybuilders and fitness fanatics whose entire lives revolved around the gym. But as health and wellness … More

Gym booking software gives gym customers more control over their membership while simplifying the management of members, staff and classes for the gym. But not all gym booking software is made the same. Quality solutions share a few key features, … More

The health and fitness industry is booming. It is estimated that global industry revenues will total $124.7 billion in 2024, and will reach over $300 billion over the next decade, growing at an average of almost 10% every year. The fitness business … More

Looking to amp up your gym’s social media game? You’re in the right place! We’ve compiled 101 engaging fitness content ideas to help you crush your social media marketing goals. From Instagram post ideas to TikTok trends, these gym … More

Perhaps you want to start a gym. Perhaps you want to fund an expansion of your current gym business. Whatever your plans, you need money to fund them. Gyms are capital-intensive businesses. You need to find a space, fit it out, decorate it, and fill … More

Picture this: You’ve invested in top-of-the-line equipment, hired the best trainers, and created a welcoming atmosphere in your gym. Yet, membership growth isn’t meeting your expectations. Sound familiar? You’re not alone. In … More

If pricing at your gym is based on cursory glances at the competition and gut instinct, you could be leaving a significant amount of revenue on the table. When a 1% improvement in pricing can equate to an 11% boost in profits, it’s important to get … More