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Bio

Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.

Articles

Maintaining your Club's Competitive Position in Gym-saturated Locations

Tue, Feb 12, 2019

Highly gym-saturated locations lead to slowing growth and, in many cases, the weaker (not literally) clubs members end up being consumed by the more established facilities when they struggle to compete. For example, recent reports show … More

Fending off the Cold: Maintaining Gym Usage in Winter

Mon, Feb 11, 2019

The icy blast sweeping across the United States last week not only brought inches of snow and freezing temperatures to the country, but something far scarier and worse for fitness businesses - an avalanche of excuses for people avoid working out. For … More

Getting more out of GymMaster: How to Keep Club Members Engaged

Thu, Feb 7, 2019

Keeping club members engaged with your club can be a challenge even for the most seasoned fitness club owners. If you’re club is a member of GymMaster, there are a number of features which can be simply and effectively incorporated into your … More

GymMaster Members App: Engage with Members Both Inside and Outside of Your Facility.

Thu, Feb 7, 2019

Encouraging members to use the GymMaster app at your facility will increase your fitness clubs engagement with members and subsequently boosts member retention. Building the relationship between you and your clients is an important part of client … More

Four Ways your Gym or Health Club Can Appeal to Generation Z

Wed, Jan 23, 2019

With a new year comes a new round of potential members for your gym. Most gyms have a minimum age for their members, whether it be to adhere to regulations or self-imposed limits. The next generation are about to be hitting the gym in their droves - … More

Introduction to Custom GymMaster Reports

Wed, Jan 23, 2019

Watch Video Let’s go through a deep dive into a powerful feature offered to all GymMaster clients - the ability to customise reports! Custom reports can be used to gather the relevant information which you might need conveniently into one place … More

3 Simple Ways to Boost Member Numbers in 2019 using GymMaster and Facebook

Wed, Jan 16, 2019

On any given day, the average American is exposed 5,000 advertisements. Now, try and think back on how many ads you remember from yesterday.. One, maybe two if you’re lucky? People physically can’t remember all of the advertisements … More

The Number One Goal for a Gym Business Needs to Be Profit

Wed, Dec 12, 2018

Opening up your own gym sounds like a fun idea. There is a good chance you are probably a fitness enthusiast who would love to share their love of health and fitness with others, and what better way to do it than starting your own gym. However, … More

Tips on Purchasing Your Gym Equipment Within Your Budget

Wed, Dec 12, 2018

If you are a current gym owner or possibly considering opening up your own gym, there are certain things you have to consider when keeping an eye on your budget. The very first thing you have to do is find a location that will provide enough traffic … More

New alerts in GymMaster

Wed, Jul 18, 2018

We’ve implemented new alerts, to help you keep on top of your bookings, Debtors and Failed Billing. As an ongoing commitment to improving our product for you, the GymMaster development team have recently released new features to assist in … More

Enhance your Gym’s Email Marketing

Fri, Mar 23, 2018

Tracking the success of your gym’s email marketing is now possible within GymMaster, meaning you can see which of members receive and view your marketing campaigns and gym promotions. As an ongoing commitment to improving our product for you, the … More

How the GDPR Affects the Fitness Industry

Sun, Mar 4, 2018

While relevant a wide variety of industries, the GDPR is specifically important for those in the fitness industry due to the sensitive nature of information collected. The GDPR is being introduced on the 25th of May this year, and it is going to be … More

The 6 Most Popular GymMaster Blog Posts of All Time

Tue, Feb 20, 2018

As we settle into 2018, we wanted to take a look back at some of our most popular blogs over the years. These are the 6 popular read blogs from 2017, with some wonderfully relevant tips to keep your business on top! We love sharing informative, … More

GymMaster App For Members: App Walkthrough

Wed, Feb 7, 2018

A fitness club app is a great way for clients to interact and engage with your club while working out, or at home. The app links seamlessly with your GymMaster, delivering important information and booking abilities to members. The app offers these … More

Automation is Killing your Member Retention

Mon, Feb 5, 2018

We’re looking at the role of automation in your gym, and the role it plays in increasing your member retention. Automation is a term thrown around a lot these days—after all, it’s work being done for you, without you having to manually do it! You can … More

CPU Vulnerabilities: Meltdown

Tue, Jan 16, 2018

All Services Will Be Affected. A number of serious security vulnerabilities affecting many CPU architectures have recently been disclosed by Google Project Zero. Jann Horn of Project Zero recently made the announcement. “We have discovered that CPU … More

The Two Most Important Reports for Failed Payments

Wed, Jan 10, 2018

Gain full visibility on why your gym members' payments are failing – and what you can do about it. Have you ever looked at how many of your members owe you money, and felt a strike of concern? Like how you’re going to pay your own bills, or whether … More

GymMaster Staff App: Run your Club on the Go

Wed, Jan 3, 2018

Now its easier than ever to run the day to day tasks of your facility. The GymMaster Staff app allows you to not only view all of your important business and member information, but also control many aspects of your club’s administrative tasks … More

Feature Spotlight: Till Take

Thu, Dec 7, 2017

Today’s Feature Spotlight is focused on a new update for the humble Till Take. Those who already make the Till Take a part of their regular routine may have noticed some recent changes. These changes now allow for a detailed breakdown of cash … More

Top Ten Fitness Trends For 2018

Wed, Nov 22, 2017

The American College of Sports Medicine (ACSM) has debuted their 12th annual survey of the top fitness trends for 2018, and there are some interesting expected trends appearing on the top 10 list. High Intensity Interval Training (HIIT) comes in as … More