GymMaster Logo

Bio

Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.

Articles

GymMaster's Newest Integration: Zapier - What does it mean for your gym?

Tue, Apr 9, 2019

After a number of enquiries from our clients, we are pleased to announce that we have added the capability for you to use your GymMaster software in conjunction with one of the world’s most popular automation tools - Zapier. Click here to … More

Setting up Zapier with GymMaster

Tue, Apr 9, 2019

At GymMaster we’re all about setting up our clients to be efficient in managing their club, but we understand everyone is different and that requires GymMaster to be versatile and easy to integrate with your other business software. Not … More

Fitness Club Newsletters - Best Practices to Get The Most out of your Email Newsletters

Fri, Apr 5, 2019

Keeping regular contact with your members is key to maintaining club engagement, especially for your less active members. A fantastic way for keeping clients up to date with happenings around your club through use of monthly fitness club newsletters. … More

6 Reasons your Fitness Club's Website Needs a Members Portal

Thu, Mar 28, 2019

Efficiency and convenience is key to the success of a business in this digital age. Today, having information at our fingertips is an expectation rather than a bonus. The member portal is a powerful tool adding functionality to your fitness … More

Fitness Club Online Marketing Channels for Increasing Website Traffic

Wed, Mar 27, 2019

Finding the best combination to use for your fitness club online marketing campaigns is extremely important. Doing so can boost membership numbers and offer your club an attractive return on investment. There’s a plethora of digital marketing … More

Fitness Club Digital Marketing Tips to Get More out of your Member Portal

Thu, Mar 21, 2019

So, you club is organized with GymMaster and your member’s portal is installed. That’s great! BUT, something’s not quite right.. Why am I not getting enough bookings for classes or personal trainers through the portal? Why … More

Top 5 Fitness Club Software Essentials - The 2019 Software Tool Kit

Thu, Mar 14, 2019

Gyms have been around over 3000 years, originating in ancient Greece. Back then they were used as a training facility for competition in the public games for young men. In today’s day and age, gyms are much more advanced, inclusive and require much … More

Creating a New Fitness Club: Getting the First 100 Members

Sun, Mar 10, 2019

You can only open the doors to your club for the first time once. The lead up to that big day is key to your club hitting the ground running and it’s success. Take measures to build awareness of your new fitness club with prospective members to … More

Creating a New Fitness Club: Setting up for Success

Thu, Mar 7, 2019

The road to becoming an owner of a successful new fitness club can seem daunting and a long struggle. But there are a number of ways which you can improve your chances to getting there. Here’s a few tips to setting up your new fitness club for … More

How to Create a New Fitness Club: Planning & Preparation

Sun, Mar 3, 2019

Have you ever been working out at your local fitness club and thought you could do better? Maybe you’ve always wanted to start your own gym? or are just looking to shake things up a bit from your 9-5 desk job? Whatever your reason, now is a great … More

Quick Tips to Make your Club's Website More Useful

Sun, Feb 24, 2019

In today’s day and age, it’s relatively easy for anyone to create their own websites for their gym. There are a number of platforms for which you can sit down at your computer with little to no coding experience and knock out a visually … More

Why Average Memberships Per Club in the US are Decreasing & What this Trend Means for your Club.

Wed, Feb 20, 2019

In recent years, the American Fitness Industry has seen a shift in demand for health clubs. You might be surprised to hear that the average size of American Gyms is actually getting smaller given the fact industry revenue figures have been increasing … More

Refreshing your Fitness Club in 5 Easy Steps

Fri, Feb 15, 2019

For many gyms when they first set up shop with their shiny new machines, dumbbells and bathrooms there is a lot of excitement among new members to get in and try the place out. After a few years, this shine will fade due to the hard daily use of your … More

Maintaining your Club's Competitive Position in Gym-saturated Locations

Tue, Feb 12, 2019

Highly gym-saturated locations lead to slowing growth and, in many cases, the weaker (not literally) clubs members end up being consumed by the more established facilities when they struggle to compete. For example, recent reports show … More

Fending off the Cold: Maintaining Gym Usage in Winter

Mon, Feb 11, 2019

The icy blast sweeping across the United States last week not only brought inches of snow and freezing temperatures to the country, but something far scarier and worse for fitness businesses - an avalanche of excuses for people avoid working out. For … More

Getting more out of GymMaster: How to Keep Club Members Engaged

Thu, Feb 7, 2019

Keeping club members engaged with your club can be a challenge even for the most seasoned fitness club owners. If you’re club is a member of GymMaster, there are a number of features which can be simply and effectively incorporated into your … More

GymMaster Members App: Engage with Members Both Inside and Outside of Your Facility.

Thu, Feb 7, 2019

Encouraging members to use the GymMaster app at your facility will increase your fitness clubs engagement with members and subsequently boosts member retention. Building the relationship between you and your clients is an important part of client … More

Four Ways your Gym or Health Club Can Appeal to Generation Z

Wed, Jan 23, 2019

With a new year comes a new round of potential members for your gym. Most gyms have a minimum age for their members, whether it be to adhere to regulations or self-imposed limits. The next generation are about to be hitting the gym in their droves - … More

Introduction to Custom GymMaster Reports

Wed, Jan 23, 2019

Watch Video Let’s go through a deep dive into a powerful feature offered to all GymMaster clients - the ability to customise reports! Custom reports can be used to gather the relevant information which you might need conveniently into one place … More

3 Simple Ways to Boost Member Numbers in 2019 using GymMaster and Facebook

Wed, Jan 16, 2019

On any given day, the average American is exposed 5,000 advertisements. Now, try and think back on how many ads you remember from yesterday.. One, maybe two if you’re lucky? People physically can’t remember all of the advertisements … More