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Bio

Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.

Articles

GymMaster: A top gym software in 2020

Sun, Mar 15, 2020

GymMaster has ranked well in the recent report ‘Top 20 Membership Management Software’ released by Capterra, which assessed these platforms based upon verified review ratings and search volume across the Gartner Network. The Gartner … More

Top Gym Management Software Essentials of 2020

Thu, Mar 12, 2020

Over the last decade, there has been a number of improvements to the way a fitness club is managed, organized and marketed–a major development leading to this shift is the conception of cloud-based gym management software, which is an essential tool … More

How to Link Mailchimp with your Gym Management Software

Tue, Mar 10, 2020

If you use Mailchimp to send bulk emails and manage your gym’s email marketing from, you can now link this with GymMaster to automatically pull members from a suitable GymMaster report into Mailchimp. Member information such as their name, … More

News: GymMaster now integrates with Mailchimp!

Tue, Mar 10, 2020

If you have been involved with marketing or customer communications over recent years, there’s a good chance you may have heard of Mailchimp. Mailchimp is a widely used online platform allowing businesses to create, send, automate and track the … More

Cross vs multi-site setups in GymMaster

Fri, Mar 6, 2020

If your fitness business operates multiple facilities there are a few things to consider when choosing the right setup for your gym enterprise software. If you are a new club signing up with GymMaster, or an existing GymMaster client adding … More

Get more gym members with prospecting

Thu, Feb 20, 2020

For any health or fitness club, improving the process of acquiring new members is paramount to achieving a solid membership base and ensuring the bills are covered. In this article, we will go over a few best practices for how you should be using the … More

Quick signup for gym members

Thu, Feb 6, 2020

Recently, you might have noticed a new QR code-shaped button added to the top navigation of GymMaster - the quick sign up button. If you were wondering what this is or how to use it but just haven’t had a chance to have a look around (or simply … More

Custom text fields vs labels in gym reports

Sun, Jan 26, 2020

Labels are custom user-defined tags that can be applied to a member’s profile that can be used as an identifier when filtering the find-member page or your gym reporting. Learn what labels are and how they can be used here. If you are familiar … More

New Feature Alert: GymMaster Labels

Wed, Jan 15, 2020

Our clients asked, and we listened. Introducing the newest addition to GymMaster’s feature list, Labels. Labels are custom user-defined tags that can be applied to a gym member’s profile that can be used as an identifier when filtering … More

How to sell more gym products or merchandise at your club

Fri, Dec 20, 2019

Selling gym products, such as supplements and club merchandise can result in a sizeable amount of secondary income for your business. Failing to sell these products can result in them sitting on your shelves after a long period of time can result in … More

Key GymMaster Reports for Running your Gym

Thu, Dec 12, 2019

To run a fitness club (or any form of business) it is important to have accurate and reliable information to base your business decisions upon. For many gym businesses, collecting and accessing this data used to be a tedious process of analyzing a … More

Choosing a gym membership management system

Thu, Dec 5, 2019

Signing up for a gym membership often requires a large amount of information from a new member, from personal details and emergency contact information and everything in between. A good gym membership management system not only securely stores this … More

GymMaster receives Top Awards

Thu, Nov 28, 2019

We are proud to announce that GymMaster has recently gained three amazing awards for club management software business to receive from two of the most popular and highly trusted B2B software review platforms - FinancesOnline and SoftwareWorld. These … More

Choosing the right club management software

Thu, Nov 21, 2019

Several club types have risen and gained popularity over the years. Whether leisure-based or health-inspired these clubs allow people to find a community of like-minded individuals. In particular, the International Health Racquet and Sportsclub … More

Plan gym email compaigns for results

Thu, Oct 31, 2019

The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase … More

Best gym email writing practices

Tue, Oct 29, 2019

Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of … More

How to Set up automated emails in GymMaster

Mon, Oct 28, 2019

Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button - or … More

How to Approach Sleeping Gym Members

Wed, Oct 16, 2019

People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue - but for others, these sleepers are just clients who are a few … More

How membership holds are now handled

Thu, Oct 10, 2019

The accounts tab of the member profile change has seen an update to how it displays holds so that it doesn’t retroactively alter historic financial records. Previously, if a hold was retroactively entered into the system, GymMaster would change the … More

Understanding and measuring member experience at your club.

Wed, Oct 2, 2019

The member experience is known as the cognitive or emotional assessment of all encounters a customer has with a firm that relates to purchase behavior. It’s a critical component to the success of any gym business, with research showing direct … More