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Bio

Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.

Articles

How to run fitness classes remotely during COVID-19.

Thu, Mar 19, 2020

Fitness classes can continue to be run through the use of a streaming service. Prior to the outbreak, streaming services were already very popular amongst the gaming and social media influencer communities. However, as regions around the world are … More

COVID-19 & GymMaster: Frequently Asked Questions

Tue, Mar 17, 2020

By now, all clients should have received an email regarding how GymMaster will be handling the current coronavirus pandemic and can assist their business. Our support staff has started receiving queries and concerns regarding the topic, we have put … More

GymMaster Recognized as a Top Membership Management Software Platform of 2020.

Sun, Mar 15, 2020

GymMaster has ranked well in the recent report ‘Top 20 Membership Management Software’ released by Capterra, which assessed these platforms based upon verified review ratings and search volume across the Gartner Network. The Gartner … More

Top Gym Management Software Essentials of 2020

Thu, Mar 12, 2020

Over the last decade, there has been a number of improvements to the way a fitness club is managed, organized and marketed–a major development leading to this shift is the conception of cloud-based gym management software, which is an essential tool … More

How to Link Mailchimp with your Gym Management Software

Tue, Mar 10, 2020

If you use Mailchimp to send bulk emails and manage your gym’s email marketing from, you can now link this with GymMaster to automatically pull members from a suitable GymMaster report into Mailchimp. Member information such as their name, … More

News: GymMaster now integrates with Mailchimp!

Tue, Mar 10, 2020

If you have been involved with marketing or customer communications over recent years, there’s a good chance you may have heard of Mailchimp. Mailchimp is a widely used online platform allowing businesses to create, send, automate and track the … More

Cross Site vs Multi Site GymMaster Setups. What are they and how are they important to your gym enterprise?

Fri, Mar 6, 2020

If your fitness business operates multiple facilities there are a few things to consider when choosing the right setup for your gym enterprise software. If you are a new club signing up with GymMaster, or an existing GymMaster client adding … More

Prospecting with GymMaster - Best Practices to Get More Gym Members.

Thu, Feb 20, 2020

For any health or fitness club, improving the process of acquiring new members is paramount to achieving a solid membership base and ensuring the bills are covered. In this article, we will go over a few best practices for how you should be using the … More

Quick Signup Button: The easy way to sign members up to your club.

Thu, Feb 6, 2020

Recently, you might have noticed a new QR code-shaped button added to the top navigation of GymMaster - the quick sign up button. If you were wondering what this is or how to use it but just haven’t had a chance to have a look around (or simply … More

Custom text fields vs labels, what's the difference and how can they be utilized in gym software reporting?

Sun, Jan 26, 2020

Labels are custom user-defined tags that can be applied to a member’s profile that can be used as an identifier when filtering the find-member page or your gym reporting. Learn what labels are and how they can be used here. If you are familiar … More

New Feature Alert: GymMaster Labels

Wed, Jan 15, 2020

Our clients asked, and we listened. Introducing the newest addition to GymMaster’s feature list, Labels. Labels are custom user-defined tags that can be applied to a gym member’s profile that can be used as an identifier when filtering … More

How to sell more gym products or merchandise at your club

Fri, Dec 20, 2019

Selling gym products, such as supplements and club merchandise can result in a sizeable amount of secondary income for your business. Failing to sell these products can result in them sitting on your shelves after a long period of time can result in … More

Key GymMaster Reports for Running your Gym

Thu, Dec 12, 2019

To run a fitness club (or any form of business) it is important to have accurate and reliable information to base your business decisions upon. For many gym businesses, collecting and accessing this data used to be a tedious process of analyzing a … More

Choosing a gym membership management system

Thu, Dec 5, 2019

Signing up for a gym membership often requires a large amount of information from a new member, from personal details and emergency contact information and everything in between. A good gym membership management system not only securely stores this … More

GymMaster receives Top Rated, Rising Star & Premium Usability Awards

Thu, Nov 28, 2019

We are proud to announce that GymMaster has recently gained three amazing awards for club management software business to receive from two of the most popular and highly trusted B2B software review platforms - FinancesOnline and SoftwareWorld. These … More

How to Choose the Right Club Management Software for Your Company

Thu, Nov 21, 2019

Several club types have risen and gained popularity over the years. Whether leisure-based or health-inspired these clubs allow people to find a community of like-minded individuals. In particular, the International Health Racquet and Sportsclub … More

Gym Email Marketing Guide 1 of 3: Planning Gym Email Campaigns for Effective Results

Thu, Oct 31, 2019

The low cost and relatively high effectiveness of email have seen the fitness club industry adopting email as a cornerstone component in their marketing arsenal for a number of years now. This communication tool is commonly utilized to increase … More

Gym Email Marketing Guide 2 of 3: Best Practices for Writing Effective Gym Email Content.

Tue, Oct 29, 2019

Now the foundations of your strategy are in place, it’s time to start writing your emails and planning when to send them to ensure they are effective. As with all marketing, the content of your emails should be closely aligned to the needs of … More

Gym Email Marketing Guide 3 of 3: How to Set up an Automated Email in GymMaster

Mon, Oct 28, 2019

Sending emails to your gym’s members and prospects has never been easier. General GymMaster clients can use their system to create email templates for sending personalised messages directly to your email list with the click of a button - or … More

How to Approach Sleeping Gym Members

Wed, Oct 16, 2019

People who own a gym membership and no longer visit the facility are what is known in the industry as a sleeping member. For some fitness clubs, sleeping members are seen as easy revenue - but for others, these sleepers are just clients who are a few … More