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Bio

Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.

Articles

The 3 step guide to setting up a gym website for online member sign ups.

Thu, Apr 16, 2020

With the rise of internet technology, the ways in which businesses are marketing themselves to their audience has changed drastically, and gyms are no exception. Shifting from a focus on print, television and radio, more and more fitness clubs are … More

GymMaster & Zoom: Bring Classes, Consultations & Trainer Appointments To Members At Home.

Wed, Apr 15, 2020

If you have been on the internet or even watching the news recently, there’s a good chance you have heard of Zoom. Zoom is an enterprise video communications system currently helping millions of organizations around the world transition to … More

Gym Marketing: The Importance of Cohesive Branding in a Gym Management System

Tue, Apr 14, 2020

Clear, consistent branding is key to creating a strong image for your gym business by ensuring that your customers understand who you are and what you stand for. Failure to do so can leave people confused about how to perceive your club and result in … More

Encouraging personal trainer use among new members - Getting More Bookings

Fri, Apr 10, 2020

Following on from our previous article covering issues for clubs to overcome when aiming to encourage new members into using personal trainers more often, this post is intended to assist you in addressing and protecting yourself against these to get … More

Encouraging personal trainer use among new members - Issues to Overcome

Thu, Apr 9, 2020

New gym members are some of the most vulnerable and high risk members any fitness club can have. Firstly, they usually don’t know what they’re doing, which can lead to damage to themselves or your equipment. They also have a drastically higher … More

Gym welcome packs, a quick guide to giving the best first impression.

Wed, Apr 8, 2020

First impressions are everything. The initial interaction that any gym member has with their new facility can set the tone for how they perceive the business and use your club for the rest of the time they remain a member. As such, it’s safe to … More

Starting a Gym? Here's a list of helpful business tools for opening your own gym

Tue, Apr 7, 2020

Are you considering quitting your job and opening your own gym? Whether you are starting a gym from scratch or looking at buying into one of the most established and reputable gym franchises, this list of essential gym business tools will help make … More

Choosing the best membership management system in 2020

Mon, Apr 6, 2020

A member management system is described as a system that enables communities, associations, clubs or other membership-based businesses to store, manage and track member information through an organized database. It should allow communication with … More

Best practices for increasing attendance at gym classes

Thu, Apr 2, 2020

It can be a delicate balance keeping the ideal amount of members in each of your classes. Too many leads to waitlists and people sitting stressed at computers refreshing the page and waiting for them to become available for booking online, but too … More

Opening a Gym: Membership Pre-sales

Wed, Apr 1, 2020

Pre-sales are a great way to gain as many members as possible prior to your gym opening date. This way, you’ll already have a decent member following from the get-go, joining you on your new journey. Providing some different presale options is very … More

New member onboarding - best practices to ensure they stick around

Mon, Mar 30, 2020

As mentioned in a number of our previous posts, getting new members to stick around can be a difficult task for even the most organized gym owner. Lack of a strong workout routine, limited motivation and a higher risk of injury all can lead to … More

Family Memberships - Using Shared Memberships in GymMaster

Sun, Mar 29, 2020

The option for Family memberships is quite a popular feature for GymMaster users. This allows your members to share their memberships with friends and family, and often make it cheaper for them too. For example, a standard membership may cost them … More

Sending Bulk Gym Emails with GymMaster

Sat, Mar 28, 2020

Sending emails to your members is a great way to keep them in the loop with the happenings around your club and inform them of upcoming changes. Sending emails individually through your regular provider such as Gmail or Hotmail will make this a … More

Leaving a gym franchise? Here's how GymMaster can help

Thu, Mar 26, 2020

Leaving a gym franchise can be a leap-of-faith which can make or break a business and its reputation. Going out on your own has its benefits, but also a sizeable set of risks. “Will my members stay if I leave the franchise?” “Can I … More

Now is the time to turn your gym in to a community more than ever

Wed, Mar 25, 2020

With few options available to operate as normal for a gym owner at the moment and not much else you can do if you are at home on lockdown, this is the time to become a leader and a pillar of your gym community and become a social media expert. It … More

Creating a virus conscious workout environment by restricting access to your club.

Tue, Mar 24, 2020

With COVID-19 being at the forefront of everyone’s minds we’ve been reviewing additional set-up options that might be worth considering if your business runs on the GymMaster gym management system. Please note these suggestions are only for gym … More

GymMaster & COVID-19: Running your gym remotely using gym management software.

Tue, Mar 24, 2020

Given the rapid spread of COVID-19, governments around the world have begun putting entire cities into lockdown to slow the spread and reduce the strain which the virus is placing upon medical services. This has resulted in around a billion people … More

Under-utilized Tools offered by Gym Management Software Systems

Mon, Mar 23, 2020

Signing up to an all-in-one gym management system offers a host of valuable tools to be used during the management and daily operations of running your fitness club. Certain tools you may use daily, such as the 24/7 gym access control, automated … More

COVID-19: Keeping Members in the Workout Routine During a Lockdown

Fri, Mar 20, 2020

Keeping members in their normal workout routine at your club may not be possible, safe, or even legal in some situations during the current COVID-19 pandemic. However, a benefit of this event occurring during the digital age is that your club can … More

Preparing your Gym for COVID-19 - Stats from impacted areas.

Thu, Mar 19, 2020

Many clubs around the world are already beginning to feel the effects of the circulating COVID-19 pandemic, even those which haven’t directly been impacted by the virus and given the amount of media coverage and public interest that this topic … More