Dru Hill
Connect with Dru Hill on LinkedInBio
Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.
Articles
SMS Marketing: Better (and cheaper) than ever!
With digital marketing becoming the way of the future, we’ve searched high and low for a reliable, cost-saving solution to make SMS marketing more accessible for you to get your message delivered directly into your target’s hands. New … More
GymMaster Changes v5.317
Major Enhancements Description of Change Modules Affected Download a CSV file with all your future billing for all members from the billing screen. Billing Zeroing utility also sets charges to not to be billed. Billing Having the “from” … More
Gym Master's Latest Access Control innovation.
Meet the GateKeeper. The GateKeeper – Gym Master’s Access Control System – provides a convenient and secure way for members to access your facilities. Our network-based reader is designed as a low cost reliable way to provide access control for your … More
GymMaster's New Android App!
Updated: January 2018 We have officially launched our mobile app for both iOS and Android. See the announcement here. More
Top 3 SMS's Every Health Club Should Send
SMS or text messages have been a hot topic over the last three months, so I felt it time to write a blog on the matter. Margins are being squeezed with members negotiating for lower cost premiums with the influx of 24/7 unmanned franchise facilities … More
GymMaster Changes v5.315
Major Enhancements Description of Change Modules Affected Added a future charges button to the membership hold page, so you can see the affect your suspensions have on future payments the member makes. Billing Bookings set to no-show automatically … More
GymMaster Changes v5.312
Description of Change Module Affected Remote monitoring of billing for GymMaster premium. To monitor billing runs and alert on technical issues like internet outages. Billing Fix future billing window for all members to come up properly Billing Added … More
GymMaster Changes v5.310
Description of Change Module Affected When running DD runs, if the member has a previous debt on a different billing period, it will no longer try and retake the debt on the different billing period. Billing Also if billing is set for all charges, … More
Minor GymMaster Changes v5.305
Description of Change Module Affected Removed ‘delete’ button from web and banking payment types Billing Introduced a warning message when the billing start date for a member is prior to their membership starting date Billing Resolved booking … More
GymMaster's Exciting New DASHBOARD
The new dashboard has been designed to allow easier navigation whilst provide key performance indicators at the forefront with benchmarked industry standards. We hope this will assist fitness providers using GymMaster to focus their business and … More
Improving our Dash Board Comments!
Jonathan - Jul 2, 2012- Last Visitors Page – Should have “total visits” and “total scans” – if we have 1 person who checks in for PT and for membership… then this is counted as twice, which is confusing. - I … More
Improving our Dash Board!
We are keen to get your feedback on changes to our user interface. Before we release the update we wanted to get your thoughts and opinions on the types of Key Performance Indicators that you rely on, on a daily basis. We appreciate we have many … More
The 'New' Segmented Health Club Market
Has anyone else noticed how much the health club market has changed over the last couple of years? Is it entirely driven by a reaction to the recession and high unemployment coupled with the availability of low cost franchise business models? This … More
Gym Master version 5.0 launching this week
Our development and testing teams have been busy busy busy. And I’m excited to announce some further enhancements to our major v5.0 release. Our fabulous new icon is now live and should be visible from your desktop. Losing some of our key … More
Are you a victim of false economy?
A few weeks ago I was sleeping in a tent and fighting off the small, biting insects in a remote mountain pass. I’d just come from a 3-day hike and I was filthy, sore, and dying for a real meal of hot cooked protein. On the way home I stopped at a … More
What Pricing Strategy Should I Adopt for my Gym?
Determining the pricing strategy for a service can be a significant challenge for any organization. There are a number of variables to consider, such as… What price will provide me with a margin of x%? What price will provide me with a … More
How to retain your gym members ... tip 4
Get members to try it all! A member who only comes into the club to use the treadmill is harder to retain than a member who uses the exercise equipment, the personal trainer, the group fitness classes, and who enjoys a smoothie at the cafe. These … More
How to retain your gym members ... tip 4 - Comments
gary gowan - Aug 3, 2011as a personal trainer i have used many ways to keep members and personal clients…..here are a few ideas that worked well for me. free trials for clients and members friends. people are always happier training with … More
Retaining memberships... tip 3
Watch for red flags A sure-fire sign that a member is at risk of cancelling their membership is when they stop attending your club as often as they used to. By keeping tabs on attendance rates, you can spot at-risk members and see if you can find … More
How to retain your gym members ... tip 2
Encourage socialization between members Did you know that the type of fitness clubs with (anecdotally) the highest member retention rate are tennis clubs? To be more specific… contract tennis clubs where members are given a fixed time to … More