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Bio

Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.

Articles

Feature Spotlight: Online Module Setup

Fri, Sep 1, 2017

This Feature Spotlight focuses on the GymMaster Online Module. The module allows you to integrate your schedule, member portal, and sign up page onto your existing website - a live timetable and your own branding, giving your members more ways to … More

Tackle Unpaid Account Balances

Mon, Aug 14, 2017

Do you dread the idea of having to call up your clients to ask for payments on unpaid account balances? Do you let you financials suffer because you avoid that awkward conversation? Do you worry this phone call may affect your ongoing relationship … More

Feature Spotlight: Member Can Pay Their Outstanding Balance Online

Fri, Aug 11, 2017

Debt collection doesn’t have to be the bane of your job any longer. With GymMaster, you can simply direct your members to the online member portal, where your members pay online. Whether it’s a failed payment, an IOU, or a complicated … More

Feature Spotlight: Related Payments under Account History

Fri, Jul 28, 2017

It’s now even easier to identify which payment is associated with each charge on our Member Accounts Tab: When you scroll down the page to the account history, you can hover your mouse over a payment and the charge to which it is related will … More

Feature Spotlight: Adding Product Discounts via Member Benefits

Fri, Jul 28, 2017

A great way to reward your members is by including member benefits, such as special offers, discounts or freebies on products for certain memberships. We’ve made this really easy for you, your staff and your members. Maybe you want to give your … More

How to Manage Throughout The Quiet Season

Fri, May 26, 2017

Last week we looked at when people sign up and cancel their gym memberships. This week we’re taking an in depth look at when the most popular time is for members to visit your health club, and what you can do during the slow periods, or quiet season, … More

When Do Members Sign Up To Your Gym?

Fri, May 26, 2017

When it comes to being a gym owner, knowledge is power. Knowing when your revenue will be up - when members sign up - and when it will be down, is key to your business’ success. So we’ve done some research from our database which can help you … More

Gym Member Retention Strategy: Onboarding New Members

Tue, Apr 11, 2017

Congratulations! You’re getting new members signing up to your gym. This article is all about the next step: The onboarding process. Designing a good onboarding strategy will both maximize your member retention and enhance your member … More

GymMaster's Accounting Release

Tue, Mar 7, 2017

The latest software update from GymMaster brings a range of improvements to save you time and visualize where your business is standing, reinforcing our position as the most easy to use membership management software in the fitness industry. We’re … More

5 Simple Strategies to Boost New Year's Resolution Member Retention

Tue, Jan 10, 2017

Along with the new year comes the annual rush of motivated individuals hoping to make good on their promises to themselves to improve their fitness and health - in fact Nielson reports that 32% of people regard weight loss as the primary New Year’s … More

Why Being in the Cloud is Good for your Fitness Business

Wed, Nov 16, 2016 Dru Hill

Managing your fitness business shouldn’t be a hassle. A cloud solution to managing your business gives you better flexibility, functionality and … More

Getting to Know the Gatekeeper

Tue, Oct 25, 2016

GymMaster’s Gatekeeper is an essential part of the hardware setup for 24/7 access. What is the Gatekeeper? The Gatekeeper is the door controller that has been developed by GymMaster to be used for controlling access to your gym. It has been … More

9 Hidden Costs of Gym Software

Wed, Oct 5, 2016

So, you’re looking for a new membership management solution. Whether you’re leaving your old provider or it was simply time for a new one, switching your software is a big deal for your business. Here at GymMaster, we believe that a big deal doesn’t … More

The Power of Company Culture in Your Gym

Tue, Aug 23, 2016

What is Company Culture? Think of culture as the personality of your gym. It’s the experience that your members, potential members, and your staff have when they interact with your company. More specifically, it is your core values, beliefs and … More

6 Things To Look For When Hiring Gym Staff

Wed, Aug 3, 2016

Many gym owners have noted the importance - and difficulty - of getting and keeping high quality staff. You need staff that you are confident will represent the face of the company that you love; people that reflect the same basic values as you and … More

How To: Generate Personal Trainer Schedules

Mon, Jun 27, 2016

In our latest GymMaster release, we refined the process in which personal trainer schedules are generated. PT schedules are now generated automatically when a new user, listed as a personal trainer, is created. The PT is now a user with a linked … More

What should I sell in my gym?

Tue, Jun 14, 2016

Adding a retail aspect to your business is an effective way to increase your bottom line and add a sense of convenience to your members’ experience at your facility. Think like your members If I get to the gym and realise I’ve forgotten my … More

5 Tips for Smart Social Media Promotions

Fri, May 20, 2016

The other day I saw a sponsored ad on Facebook from one of our GymMaster clients nearby advertising that they’ve recently gone 24/7. It’s great seeing our clients expanding their business by utilizing GymMaster to it’s full potential, and it’s … More

6 Ways to Make Online Reviews Count

Tue, Apr 12, 2016

User reviews play a huge role in our online decision making. Think about it… When you’re looking for a restaurant in a foreign city, Yelp reviews give you an overall picture on quality of food, value for money, and level of service. When you … More

GymMaster Announces New Branding

Tue, Mar 22, 2016

New look and logo reflect continued international expansion in U.S. and abroad The changes arrive as GymMaster pursues further expansion in the U.S. market, building on their established position as the leading provider of gym membership management … More