GymMaster Logo

Bio

Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.

Articles

When Do Members Sign Up To Your Gym?

Fri, May 26, 2017

When it comes to being a gym owner, knowledge is power. Knowing when your revenue will be up - when members sign up - and when it will be down, is key to your business’ success. So we’ve done some research from our database which can help you … More

Gym Member Retention Strategy: Onboarding New Members

Tue, Apr 11, 2017

Congratulations! You’re getting new members signing up to your gym. This article is all about the next step: The onboarding process. Designing a good onboarding strategy will both maximize your member retention and enhance your member … More

GymMaster's Accounting Release

Tue, Mar 7, 2017

The latest software update from GymMaster brings a range of improvements to save you time and visualize where your business is standing, reinforcing our position as the most easy to use membership management software in the fitness industry. We’re … More

5 Simple Strategies to Boost New Year's Resolution Member Retention

Tue, Jan 10, 2017

Along with the new year comes the annual rush of motivated individuals hoping to make good on their promises to themselves to improve their fitness and health - in fact Nielson reports that 32% of people regard weight loss as the primary New Year’s … More

Why Being in the Cloud is Good for your Fitness Business

Wed, Nov 16, 2016 Dru Hill

Managing your fitness business shouldn’t be a hassle. A cloud solution to managing your business gives you better flexibility, functionality and … More

Getting to Know the Gatekeeper

Tue, Oct 25, 2016

GymMaster’s Gatekeeper is an essential part of the hardware setup for 24/7 access. What is the Gatekeeper? The Gatekeeper is the door controller that has been developed by GymMaster to be used for controlling access to your gym. It has been … More

9 Hidden Costs of Gym Software

Wed, Oct 5, 2016

So, you’re looking for a new membership management solution. Whether you’re leaving your old provider or it was simply time for a new one, switching your software is a big deal for your business. Here at GymMaster, we believe that a big deal doesn’t … More

The Power of Company Culture in Your Gym

Tue, Aug 23, 2016

What is Company Culture? Think of culture as the personality of your gym. It’s the experience that your members, potential members, and your staff have when they interact with your company. More specifically, it is your core values, beliefs and … More

6 Things To Look For When Hiring Gym Staff

Wed, Aug 3, 2016

Many gym owners have noted the importance - and difficulty - of getting and keeping high quality staff. You need staff that you are confident will represent the face of the company that you love; people that reflect the same basic values as you and … More

How To: Generate Personal Trainer Schedules

Mon, Jun 27, 2016

In our latest GymMaster release, we refined the process in which personal trainer schedules are generated. PT schedules are now generated automatically when a new user, listed as a personal trainer, is created. The PT is now a user with a linked … More

What should I sell in my gym?

Tue, Jun 14, 2016

Adding a retail aspect to your business is an effective way to increase your bottom line and add a sense of convenience to your members’ experience at your facility. Think like your members If I get to the gym and realise I’ve forgotten my … More

5 Tips for Smart Social Media Promotions

Fri, May 20, 2016

The other day I saw a sponsored ad on Facebook from one of our GymMaster clients nearby advertising that they’ve recently gone 24/7. It’s great seeing our clients expanding their business by utilizing GymMaster to it’s full potential, and it’s … More

6 Ways to Make Online Reviews Count

Tue, Apr 12, 2016

User reviews play a huge role in our online decision making. Think about it… When you’re looking for a restaurant in a foreign city, Yelp reviews give you an overall picture on quality of food, value for money, and level of service. When you … More

GymMaster Announces New Branding

Tue, Mar 22, 2016

New look and logo reflect continued international expansion in U.S. and abroad The changes arrive as GymMaster pursues further expansion in the U.S. market, building on their established position as the leading provider of gym membership management … More

7 Reasons You Need An Online Member Portal

Thu, Mar 3, 2016

What kind of online experience do you offer your members? Efficiency and convenience govern our preferences in this digital age, where information at our fingertips is becoming an expectation rather than a bonus. A member portal on your website is a … More

10 Direct Debit Tips for Gyms

Tue, Feb 16, 2016

This blog post was contributed by Debitsuccess Cashflow is essential to any organisation’s success – including gyms. At Debitsuccess, we’re the specialist at collecting recurring payments from customers through our full service billing solution so … More

Which Billing Provider is Right for Me?

Mon, Jan 18, 2016

Whether you’re a startup or an established business, your billing process is an integral part of how you operate. How you collect your money not only affects your cash flow, but also your expenses and profitability. There are a wide variety of … More

The Value of Member Information

Mon, Sep 14, 2015

Information about your members is incredibly valuable. Data gives you the ability to preempt problems, analyze past performance and determine trends and likely outcomes. From contact details and membership information to purchase histories and … More

The Cloud and Membership Management Software

Wed, Jun 17, 2015

Storing my data where? The Cloud offers the ability to store your data/database on a remote server, which you access over the internet. Whether you access the data through a website or a software program, your data is not stored locally on your own … More

Leveraging Your 24/7 System

Mon, May 18, 2015

While Access Control systems do provide a simple and affordable way of offering members 24/7 gym access they also make other options and services easier to implement as well. Other Membership Types Off Peak Memberships: Every gym has quiet times when … More