Dru Hill
Connect with Dru Hill on LinkedInBio
Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.
Articles
Fitness Franchise Marketing: A Practical Guide to Growing Your Gym
The health and fitness industry is booming. It is estimated that global industry revenues will total $124.7 billion in 2024, and will reach over $300 billion over the next decade, growing at an average of almost 10% every year. The fitness business … More
101 Viral Social Media Post Ideas for Gyms: Boost Your Fitness Content Strategy
Looking to amp up your gym’s social media game? You’re in the right place! We’ve compiled 101 engaging fitness content ideas to help you crush your social media marketing goals. From Instagram post ideas to TikTok trends, these gym … More
Financing Your Gym: Options and Strategies for New Owners
Perhaps you want to start a gym. Perhaps you want to fund an expansion of your current gym business. Whatever your plans, you need money to fund them. Gyms are capital-intensive businesses. You need to find a space, fit it out, decorate it, and fill … More
Boost Your Gym Marketing: The Power of Targeted Advertising
Picture this: You’ve invested in top-of-the-line equipment, hired the best trainers, and created a welcoming atmosphere in your gym. Yet, membership growth isn’t meeting your expectations. Sound familiar? You’re not alone. In … More
Maximizing Gym Profitability Through Data-Driven Pricing Strategies
If pricing at your gym is based on cursory glances at the competition and gut instinct, you could be leaving a significant amount of revenue on the table. When a 1% improvement in pricing can equate to an 11% boost in profits, it’s important to get … More
What is Gym Booking Software?
Gym booking systems allow your members to make reservations with your gym. They can use an app or online portal to book group fitness classes, personal training sessions, or a time slot to use in-demand fitness equipment. How does gym booking … More
Lead Generation for Gyms: Strategies That Convert
In the competitive landscape of the fitness industry, gyms not only need to offer top-notch facilities and services but also master the art of attracting new members. Enter the game-changer: Lead Generation. This crucial strategy is about more than … More
Essential Equipment: What You Need to Open Your New Gym
Ever walked into a gym and felt overwhelmed by the sheer variety of equipment? Now imagine being the one responsible for choosing all that gear. Daunting, right? Whether you’re a seasoned fitness pro or a newcomer to the industry, starting a … More
7 Ways to Reduce the Monthly Cost of Running Your Gym
How to Reduce Your Gym’s Operating Expenses Reducing a gym’s operating expenses is essential for maintaining profitability and ensuring the long-term success of the business. The fitness industry is competitive, and managing costs … More
Gym Health and Safety Statistics 2024
In today’s fitness landscape, one of the most important tasks of any gym owner is maintaining a healthy and safe environment for gym goers. In this article we will discuss detailed gym accident statistics on various aspects of gym health and … More
The Best Locations to Open a Gym in 2024: Spaces, Places and Passers-by
The Secret to a Busy Gym? Choosing the Perfect Location Opening a gym is an exciting venture, but the success of your business heavily relies on one crucial factor: location. The success of any new gym hinges on its accessibility, visibility, and … More
Are Boutique Gyms and Fitness Studios the Future of Fitness?
Boutique gyms and fitness studios have been taking the fitness world by storm, offering unique and specialized workout experiences. The landscape of fitness industry has experienced a significant transformation, paving the way non-traditional gyms to … More
Why all-in-1 gym software is better than separate software systems to run your gym
As the owner of a health and wellness business, there is a good chance you are making use of several well-known small business software solutions. … More
How to Be a Productive Gym Owner
Are you stuck on the treadmill of never getting all of your work done and always wishing you had a few more hours in the day? Running a business, … More
Why It's Important for Gym Staff to Build Relationships with Members
The quality of our relationships defines the quality of our lives. Although it might not seem like it, the staff-member relationships at your gym can … More
Why a Club Software System Will Cut Your Admin Time
Incorporating a club software system can be a game-changer for your business, helping you streamline operations and reduce administrative tasks. In … More
What Gym Membership System Is the Best for My Business?
Incorporating a gym membership system can be a life changer in many ways. You’ll keep track of your members as well as be able to reach more people through easy and automated communication tools. Whether you own a small studio or a large fitness … More
Picking a gym management app to run on the go
Gone are the days when you had no choice but to stay right inside your gym to be able to run it efficiently. Technology has made it possible for business owners to manage their clubs even if they’re out on a vacation on some nice beach with their … More
5 benefits of a club CRM
With the advent of technology, different industries have been revolutionized. The fitness industry is no exception. With the help of a club CRM, or customer relationship management software, you can manage your gym and its members in a more efficient … More
The Ultimate Guide to Gym Management Software - Benefits, Features, and How to Choose the Best Solution for Your Gym
Introduction: Understanding Gym Management Software Gym management software is a powerful tool that allows gym owners to streamline their business … More