Dru Hill
Connect with Dru Hill on LinkedInBio
Dru is the CEO of GymMaster. Since 1994 he has led the development of GymMaster from a simple software for a local gym to an industry-leading platform that powers thousands of gyms in over 70 countries. Dru’s forward-thinking led to innovations like the integrated access control for 24/7 gyms in 2005 and quick adaptations for COVID-19 with online classes and essential safety features in 2020. Under his leadership, GymMaster manages over 3 million memberships and handles $40+ billion in payments, making it easier than ever for gym owners to launch and grow their business.
Articles
The Ultimate Guide to Implementing Gym Management and Booking Software
Gym booking software gives your gym more control over operations, and your members more control over their memberships. But gym management and scheduling software is only as good as its implementation. Even the best solution can fail if it … More
Innovative Gym Advertising Ideas to Skyrocket Your Membership in 2025
As a gym owner you probably have dreams of growth; of moving to a larger site, setting up multiple gyms or even franchising your brand. Ultimately your goal is to create a successful business - one that attracts more members over time. No matter what … More
Preview Release: A More Targeted Waitlist System
We’ve been listening to your feedback, and we’re excited to announce an upcoming update to GymMaster’s Waitlist feature — designed to give members more control and flexibility when securing a spot in a class. Current Waitlist Feature When a class is … More
Adapting Your Gym: 5 Fitness Industry Trends to Watch in 2025
The world of fitness is always changing and evolving. CrossFit, HIIT, F45 and mind-body exercise have all had their moment in the sun over recent … More
Customizing Your Gym Booking Software
A modern gym’s digital footprint is almost as important as its physical footprint. While a quality website is a non-negotiable, and social profiles are great for spreading the word about your business, there’s another digital asset that … More
Integrate Your Gym Software Seamlessly – GymMaster
Modern gyms tend to rely on a few different software solutions for day-to-day operations. The most important piece of the puzzle is your general gym management software: the central system that will usually take care of things like class and trainer … More
Welcome to our new-look GymMaster!
For users already on v1405 or higher, you may have noticed a subtle aesthetic redesign being introduced across GymMaster. This is part of our ongoing commitment to improve and refine the platform. Key updates are found on the Member Details tab, … More
Maximizing Gym Potential: Marketing Strategies
Gyms and fitness businesses find themselves in a very competitive industry. It’s not enough to just market your business to potential members - you need to do it better than all of your competitors. The secret: using the advanced marketing and … More
Early Access Feature: Guest Passes
What is a guest pass? Guest passes are a new type of membership benefit that allows your members to bring friends or family to the gym without them needing to sign up to their own membership. How do I setup a guest pass? As guest passes are currently … More
What Gym Owners Say - Booking Software Reviews
Modern gyms are powered by technology. From workout-tracking equipment to 24/7 member access control, the clever use of tech can seriously enhance the member experience, while reducing staff workloads and offering owners greater control. Booking and … More
Membership and retention insights
Memberships are the main source of income for most gyms. Significant, consistent and predictable, this revenue stream gives your fitness business much-needed financial stability. You can then offer classes, personal training, product sales and … More
13 Proven gym marketing strategies
The fitness industry is ultra-competitive. It can be difficult to stand out in such a saturated market, and attracting and retaining members can be a … More
Are Gyms Profitable? Insights from Real Gym Owners
Are gyms profitable? Some have to be, otherwise the fitness industry wouldn’t exist. But as a potential gym owner or investor, how likely is it that your business will turn a profit? It’s a tricky question to answer. But as a gym owner myself, … More
Gym Usage and Attendance Statistics: Insights and Trends
Just a few short decades ago, gym memberships were reserved for only the most committed exercise enthusiasts: the professional athletes, bodybuilders and fitness fanatics whose entire lives revolved around the gym. But as health and wellness … More
Battle-tested gym growth strategies
Consistent, strategic marketing can elevate your gym business to new heights. But where do you start? With this ultimate guide to marketing for gym … More
Key Features of Gym Booking Software
Gym booking software gives gym customers more control over their membership while simplifying the management of members, staff and classes for the gym. But not all gym booking software is made the same. Quality solutions share a few key features, … More
Guide to growing your gym franchise
The health and fitness industry is booming. It is estimated that global industry revenues will total $124.7 billion in 2024, and will reach over $300 billion over the next decade, growing at an average of almost 10% every year. The fitness business … More
101 social media post ideas for gyms
Looking to amp up your gym’s social media game? You’re in the right place! We’ve compiled 101 engaging fitness content ideas to help you crush your social media marketing goals. From Instagram post ideas to TikTok trends, these gym … More
Financing Your Gym: Options and Strategies for New Owners
Perhaps you want to start a gym. Perhaps you want to fund an expansion of your current gym business. Whatever your plans, you need money to fund them. Gyms are capital-intensive businesses. You need to find a space, fit it out, decorate it, and fill … More
Boost Your Gym Marketing: The Power of Targeted Advertising
Picture this: You’ve invested in top-of-the-line equipment, hired the best trainers, and created a welcoming atmosphere in your gym. Yet, membership growth isn’t meeting your expectations. Sound familiar? You’re not alone. In … More